Original Title: "The Resurgence of AI+Web3 Narrative: In-Depth Analysis of Binance Alpha New Project Bluwhale"

Original Author: angelilu, Foresight News

The AI Big Model Crypto Trading Competition is in full swing, and the crypto market's attention is once again shifting to the integration of AI and Web3, as a project named Bluwhale is about to kick off its TGE. According to Binance's official announcement, the Bluwhale native token BLUAI will be listed today (October 21, 2025) on Binance Alpha and Binance Launchpad.

Bluwhale is a decentralized AI personalized protocol within the Sui ecosystem, with a vision to build an "Intelligence Layer" for Web3. By connecting AI agents and smart applications, Bluwhale empowers a consumer-driven decentralized AI infrastructure. Behind the project is a team led by serial entrepreneur and Forbes 30 Under 30 awardee Han Jin, with capital support from institutions such as SBI, Cardano, and Animoca Brands.

Bluwhale Architecture

Bluwhale's starting point is to address the "data monopoly dilemma" in the current digital world. The solution proposed by Bluwhale is a decentralized, open AI personalized protocol, with the core goal of empowering users to truly own, control, and eventually tokenize their digital profiles, transforming data from a passively harvested entity into an asset actively held by users.

To achieve this goal, Bluwhale has designed several core conceptual products:

WhaleScore

At the heart of Bluwhale is its "decentralized user knowledge graph." It employs a hybrid model designed to combine the flexibility of real-time data querying with the user sovereignty. This architecture, powered by AI technology, associates on-chain wallet address activity data with user voluntarily provided off-chain social identities to build comprehensive user profiles. Users "claim" their profiles by connecting their wallets and verifying social media accounts and can choose whether to share their preferences and data with the DApp ecosystem to participate in value creation and earn rewards.

WhaleScore is a key part of Bluwhale's productization. It is a comprehensive financial health index ranging from 0 to 1000. This score evaluates users' liquidity, spending, savings, earnings, and diversification levels by aggregating various on-chain (such as DeFi activities, NFT holdings) and off-chain (user-permissioned) data.

The Agentic Layer

Building upon WhaleScore, Bluwhale introduces the concept of the "Agentic Layer." This is not a simple automation tool but a series of personalized AI agents that act as users' dynamic financial coaches. These AI agents continuously learn from users' wallet behaviors, spending patterns, and investment portfolios, proactively identifying potential inefficiencies, such as idle funds or high-risk exposure.

Furthermore, the Agentic Layer can transform raw data into specific actionable recommendations. If a user's WhaleScore drops due to liquidity imbalance, their AI agent can recommend a more suitable asset rebalancing strategy. If a user holds too much stablecoin and misses out on earning opportunities, the agent can suggest staking options or liquidity pools that align with their risk preferences. This signifies a shift from passive data analysis to proactive, intelligent decision support, aiming to help each user develop wiser financial habits over time.

Whale Tank

Whale Tank is a tool for issuing and trading Profile Tokens, allowing users to create and sell profile data NFTs (non-fungible tokens) and buy others' profile tokens.

Founder's Journey

Behind every project stands a founder with a unique journey. The co-founder and CEO of Bluwhale, Han Jin, brings a rich background that deeply influences the project's strategic choices. Born in China, raised in Germany, and eventually graduating with an engineering degree from the University of California, Berkeley, Han Jin is a globally-minded entrepreneur with Silicon Valley DNA.

Prior to founding Bluwhale in 2022, Han Jin was best known as the co-founder and CEO of Lucid VR. Starting in 2015, he led the team in developing LucidCam—one of the world's first consumer-oriented VR180 3D cameras. Lucid VR achieved notable success as its products entered mainstream retail channels like Amazon and Best Buy, earning multiple industry awards including the Edison Award. However, beneath the glamour lay the harsh realities of entrepreneurship. In an interview, Han Jin candidly admitted that due to the involvement of complex hardware, the long consumer VR market nurturing cycle, and heavy reliance on manufacturing, Lucid VR was one of the most cash-intensive startups he could imagine.

This journey in the hardware field is almost certainly a key factor shaping Bluwhale's strategic direction. Han Jin's past articles and thoughts show that he is highly focused on business models and value creation, rather than just the technology itself. He has pointed out that many first-wave startups in emerging industries often fail because, in a stage where customer needs are not yet clear, they lack a viable business model.

From this perspective, Bluwhale's inception is not only a track transition but also a strategic elevation based on past experiences. It is almost the "opposite" of Lucid VR's business model:

From heavy assets to light assets: Shifting from a capital-intensive, low-profit hardware business to a software protocol with extremely low marginal costs and unlimited scalability. From application to platform: Transitioning from building a single consumer-grade product to providing underlying infrastructure for all other applications, avoiding the significant uncertainty of directly facing the end consumer market. From traditional funding to Web3 economy: Moving from relying on traditional venture capital with long cycles to leveraging tokenomics to build an intrinsic business model and funding mechanism.

Therefore, Bluwhale is not just another "new idea" for Han Jin, but a product of the profound lessons he has learned in his entrepreneurial career over the past decade, systematically transformed into solutions.

Bluwhale Funding Lineup

A clear vision and technical architecture require solid capital support, and Bluwhale's funding history demonstrates its market validation.

In the seed round of financing in March 2024, Bluwhale successfully raised $7 million. This round of financing was led by SBI, with participation from Cardano, Animoca Brands, among others. In January 2025, Bluwhale completed a strategic financing round, bringing its total funding to $100 million. This funding is a mix, including seed round and subsequent equity financing, a $75 million token purchase commitment, various grants, and node sale revenue. This round of financing attracted a more diverse group of participants, including Cointelegraph, SwissBorg, DWF Labs, Master Ventures, and Hub71, among others.

Ecosystem Token BLUAI and Points Token BLUP

In the Web3 world, a project's economic model is at the core of its vitality. The total supply of its ecosystem token BLUAI is fixed at 10 billion, with an initial circulation of 1.228 billion, accounting for 12.28% of the total, during the TGE (Token Generation Event).

The specific token allocation is as follows: the largest portion (29.8%) is allocated to the ecosystem and operations to support strategic expansion and community development plans; 25% is allocated to node incentives to reward validators maintaining network operation. The foundation and treasury hold 21% for research and long-term development; 23% is allocated to participants in various funding rounds; the team and advisors share 7%; and the remaining 5% is allocated to ensure initial liquidity and market-making on the secondary market.

The token share allocated to the team and advisors is subject to a lock-up period of up to 12 months, followed by a linear release over 36 to 48 months. This is a positive signal indicating a deep alignment of the core team's interests with the project's long-term success, helping to mitigate the impact risk of early internal selling pressure on the market.

Within the Bluwhale ecosystem, a points token called BLUP (Bluwhale Points Token) is introduced. BLUP is positioned as the project's official "community-first meme token" used for internal access, reputation representation, and platform payments. Points accumulated in a Bluwhale account can be redeemed for BLUP in the future, but BLUP obtained through redemption cannot be used for BLUAI airdrops.

AI+Web3 Track Becoming Increasingly Crowded

Overall, Bluwhale is a noteworthy player in the AI+Web3 track. It embodies many key elements of a successful project: a serial entrepreneur with market-tested experience and profound lessons learned; a vision that addresses Web2 pain points and offers clear Web3 solutions; a strong lineup of backers composed of top-tier strategic investors; and a market launch strategy in collaboration with Binance.

However, the road ahead is not without challenges. The narrative of AI+Web3 is rapidly gaining momentum, and the track is becoming increasingly crowded. In the on-chain data analysis field, there are pioneers like Nansen and Dune Analytics who have already established moats; in the decentralized identity (DID) field, protocols such as Lens Protocol and Farcaster are actively building social graphs; and in the Web3 Customer Relationship Management (CRM) track, focused solutions like Formo and Holder have emerged. Bluwhale's positioning spans these areas, indicating that it needs to prove its unique value in each dimension.

Its ultimate success will depend on whether it can truly deliver on its whitepaper's promise of driving widespread DApp adoption. Bluwhale needs to demonstrate that its "intelligence layer" and "agency layer" are not just a more advanced data analysis dashboard but rather an indispensable infrastructure that enables developers to build new experiences and achieve more efficient growth. Whether WhaleScore can become an industry-recognized standard of value will be key to assessing whether its network effect can take hold.

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