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Nexo has become the Official Cryptocurrency Partner of the Australian Open, with the two parties signing a multi-year sponsorship agreement.
BlockBeats News, December 16th, Crypto asset platform Nexo announced a multi-year partnership with the Tennis Australia, officially becoming the official crypto partner of the Australian Open and the "Summer of Tennis" season. The partnership covers the Australian Open main tournament as well as the ATP Cup, Adelaide International, Brisbane International, and Hobart International.
Under the agreement, the Nexo brand will be featured through the "Nexo Coaches Pod" at the main venues of the events. The 2026 Australian Open is set to start on January 12th in Melbourne, with an expected global audience of billions.
Nexo stated that this partnership will help connect it with global tennis audiences and reinforce its brand transformation from a "crypto lending platform" to a "digital asset wealth platform." Throughout this year, Nexo has signed several sports partnership agreements, including becoming the official digital wealth platform of the DP World Tour and sponsoring the Acapulco Open and the Mifel Open.
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