The long-dormant Solana meme scene has not been this lively for a long time, and it is happening in a way we could never have imagined — Base Protocol lead Jesse Pollak, renowned crypto KOL Cobie, Solana founder Toly, and pump.fun founder alon are all swirling around a Solana meme coin in a mutual "abstraction." Especially with the addition of the Base camp, there is a sense of "breaking the taboo" itself, which is unexpected in the current environment where various chains are competing vigorously with each other.

This Solana meme coin is none other than $chillhouse. It is not a new coin; since its successful launch on pump.fun, Chillhouse has been on a six-month journey and has always been one of the important meme coins in the pump.fun ecosystem. So, what kind of coin is this? What makes it connect to this cross-camp "meme abstraction show"?

Chillguy+House=Chillhouse

The initial inspiration for Chillhouse was precisely this heading, "Chillguy+House=Chillhouse." Yes, initially, Chillhouse's positioning was merely a "patchwork monster."

Although a "patchwork monster," it has that rare "rebellious irony" characteristic of an excellent Web3 meme. Chillguy once experienced an explosive trend in last year's meme bull market but ultimately received a lawsuit warning from Chillguy's original creator, Phillip Banks.

This is the first half of Chillhouse's origin — "Chillguy's creator is not a chill person."

The other half comes from the coin that briefly shone in the Solana meme market after the Trump coin was launched, which is $House. At the end of April, with the slogan "1 $House = 1 Dollar," $House, addressing the global anxiety of young people not being able to afford houses, briefly peaked at a $1.2 billion market cap.

During the $House surge, a new "deity of versions" appeared, and that is Fapital. Fapital has a group chat called "Fapital Club," where Chillhouse's deployer @VERYKOOLLUKEY made the following statement:

「What would happen if we launch Chillhouse?」

Other members in the Fapital Club found this idea intriguing. Eventually, @0xRacist created this "Frankenstein" design—the head turned into a Chillguy house.

Fast forward six months, today this creative idea has generated close to $169,000 in creator revenue. An interesting concept, creating a meme coin, reaped over a million RMB, truly showcasing the magic of Web3.

This creator revenue has been accumulated since July 20th, as now @RiccoRosas is in charge of managing the Chillhouse official account, and the creator revenue has been redirected to him by the end of July. So, it can also be said that Chillhouse is the most successful case post the pump.fun creator revenue reform, ensuring the long-term operation of the meme coin.

Before we delve into the journey of Chillhouse, let me express my last sentiment that the market's lowest point often brews opportunities. Half a year later, as I write this article, Chillhouse and neet, these two coins, have become the "twin stars" of the pump.fun ecosystem. Both of them have deep roots with Fapital—one directly born in a Fapital group chat, and the other one received early recognition from Fapital.

The "twin stars" on the pump.fun homepage

Fapital's "carrying a tune" has never been in the style of verbose essays. Looking through his tweets, you might find that he sometimes disappears for a while, then comes back with jokes, sometimes even unrelated to cryptocurrency. If you are not a long-time player active in the pump.fun ecosystem, you might not even know who this person is. To some extent, persistently engaging in the pump.fun ecosystem, facing language and even cultural barriers as a Chinese player, has also reaped the benefits of persistent information.

On the other hand, other coins recognized in the pump.fun ecosystem, such as $USDUC, $tokabu, etc., have also been gradually growing since the low point of pump.fun and the entire Solana meme ecosystem about 5 months ago.

Of course, the growth process was not smooth sailing.

Growth Process

Chillhouse's beginning can be described as smooth. In less than a week after the token was born, it had once surpassed a $10 million market cap. Now, @json1444, who now serves as the Chief Content Officer of pump.fun, mentioned Chillhouse in the first week of its existence.

Chillhouse's community also exhibited a unique character. After the successful launch of the token, community members enthusiastically created related humorous images. These images were not intentionally focused on $chillguy or $House, but rather were abstract and imaginative.

At the end of May, the community's efforts bore fruit with a huge success. Community members spontaneously flooded major KOLs with Twitter DMs with just one sentence, "Thoughts on chillhouse?"

The "DM bombing" eventually prompted Ansem to respond. "Thoughts on chillhouse?" became a meme in the Solana ecosystem. Now, when you see English-speaking players in the comments section randomly popping up with "Thoughts?" now and then, it's actually a simplified version of this meme. The meme wasn't really asking KOLs for their thoughts on Chillhouse but was more of a attention-grabbing joke, like when a friend asks me, "How's the weather today?" and I immediately respond with "What do you think of Chillhouse?" regardless of the context.

Ultimately, this meme also brought pump.fun founder alon into the spotlight:

Thanks to this meme, Chillhouse quickly attracted interactions from more prominent KOLs. @based16z jokingly referred to Chillhouse, "Hyperliquid reduced the KOL budget, Chillhouse team, I will contact you." Chillhouse took advantage of the opportunity by responding, "Can you arrange an interview with threadguy for me?" This led to threadguy's reply, "How much?"

Following that, $chillhouse kicked off its first major rally, reaching a historic all-time high of nearly $30 million in market cap by late June. At this point, Chillhouse had become an undeniable presence in the Solana meme ecosystem, with abundant spontaneous antics on Twitter, as well as frequent sightings in mitch's Telegram channel and on Rasmr's live streams.

During Rasmr's live streams, Chillhouse made repeated appearances, from bringing "Thoughts on chillhouse?" directly to unsuspecting passersby, to featuring Chillhouse in other segments of the show. Chillhouse also made appearances in other top pump.fun live streams like Based DD.

While Chillhouse had established its presence, its price could not sustain perpetual growth. After nearing the $30 million mark for the first time, Chillhouse experienced a sharp pullback, dropping approximately 75% in just 12 days.

Subsequent price movements lacked the notable bullish drivers seen in this initial surge, making it a "painful process"—the community remained engaged, and Chillhouse's content continued to maintain high quality, but short-term sentiment and attention do not linger indefinitely on a nascent meme coin. Similar to SPX/Mog/BITCOIN and other meme coins that have withstood the test of consensus on the Ethereum mainnet, Chillhouse also entered this tough and inescapable trial.

During this period, Chillhouse released an NFT series called "Lil Chillers," with a floor price once surpassing 7 SOL, showcasing its influence. Currently, the floor price of this NFT series is around 1.1 SOL.

But before delving into the discussion of this "gathering of the greats," let's address one question:

What is pump.fun founder alon's stance on Chillhouse? If he is a supporter of this coin, why did pump.fun's token support fund Glass Full Foundation not acquire this token?

I believe this was intentional by alon. First, pump.fun has changed their Twitter profile cover photo several times in the past few months, each time featuring a meme coin from their supported ecosystem, with Chillhouse never missing out.

Secondly, looking through alon's tweets, at first glance it may seem like there is beef between Chillhouse and alon:

alon: "An organic (meaning the community's natural and healthy growth, not relying on KOLs or pump schemes) token from the pump.fun ecosystem will have big news, but Chillhouse is not organic."

alon: "Can you remove Chillhouse from the picture?"

But in reality, Chillhouse's own style is that of a schizophrenic "braindead child." The "disdain" in alon's tweets and GFF's refusal to buy in are actually a form of alternative CP.

You could say that Chillhouse has indeed been treated like Little Ma Yun.

All-Star Abstract Show

Chillhouse's price hit an all-time high just yesterday, peaking above $30 million, experiencing a roughly 9x increase from the bottom in just 4 days.

The reason for this is precisely the intriguing "All-Star Abstract Show." Why does everyone feel that Chillhouse is more than just lucky to have hitched a ride on it? We need to put together a complete timeline.

On October 21st, Coinbase spent $25 million to acquire the UpOnly NFT from Cobie. Coinbase CEO Brian Armstrong then confirmed this news in a post. Brian stated, "The holder of this ticket (NFT) can force Cobie and Ledger Status to perform like monkeys, recording 8 episodes of 'Up Only TV' show. This ticket does not grant any sponsorship rights, and we reserve the right to call you a 'sucker for buying this thing,' or completely ignore your existence—we won't mention you at all in the entire 8 episodes. The guests will be decided by us, but if we find you interesting, maybe we'll listen to your suggestions."

UpOnly TV was a podcast hosted by Cobie that ended in December 2022, primarily due to the FTX crash leading HBO to cancel the TV show deal. The show was initially sold to HBO in December 2021 but was terminated in December 2022 after the FTX event. The final episode was uploaded to YouTube shortly after the FTX crash.

In May of this year, Cobie minted an NFT called "ADMISSION: 1 SEASON OF UP ONLY TV." In the face of requests on Twitter to revive UpOnly TV, Cobie resisted, stating that people only wanted the crazy bull market of 2021 back and didn't actually want the return of UpOnly TV. When the comments suggested that Cobie underestimated his industry influence, Cobie hit back:

"You claim that I can recreate the atmosphere of 2021 by doing a cryptocurrency podcast when the scale of this podcast at its peak was only a tenth of The Moon Carl, Bitboy, or CryptoManRan. This is simply not a realistic statement. The only way to recreate the 2021 atmosphere is to fix market structure, not market commentary. Doing an Echo well has 100x the impact for that purpose than doing a podcast."

Subsequently, Cobie minted the NFT and listed it for sale on OpenSea for 10,000 ETH. On October 7, Cobie changed the price to 5,000 ETH.

On October 10, the NFT was listed by cobie on Manifold with an asking price of 25 million USDC.

On October 21, Coinbase indeed spent that much money to buy the NFT and also acquired Echo, Cobie's entrepreneurial project, for 3.75 billion USD, which Cobie believed had much more significance than the podcast.

On October 22, alon retweeted a tweet from Cobie from 2015. Cobie's original tweet stated, "In this sinful life, all I need is myself and my Pump team." alon's quoted tweet was, "That's what I'm doing now."

As Cobie's return to the scene was a hot topic in the crypto community, no one paid much attention to alon's tweet at the time, considering alon is also a well-known Twitter surfer.

On October 25, the official Chillhouse account continued its usual eccentric style with, "F**k your Jesse Pollak, f**k your Base."

Little did they know, this tweet triggered Jesse, leading to a "rebound." Subsequently, Cobie also joined the fray in the comments, saying, "What the heck, let me teach you how to properly respond to this kind of nonsense." Chillhouse continued its antics, saying, "Cobie, you're also a troublemaker." Cobie responded, "You brat, once the Coinbase communication team approves my firing, you're in trouble."

It's worth mentioning that Jesse was not new to Chillhouse. In fact, back in July, Chillhouse's usual craziness caught Jesse's attention:

Chillhouse: "Hey Jesse, give us 1 BTC, and we'll bridge to Base," Jesse: "Welcome you with open arms." As for the money? Hehe, ain't giving

Returning to the current timeline. After triggering Jesse and Cobie, Chillhouse "pressed home their advantage":

Chillhouse: "Cobie, bring me and Jesse to UpOnly TV to settle this matter like civilized folks," Cobie: "OK, sounds good."

On October 26, Chillhouse's whimsy continued, "I'm going to bridge to Base."

This tweet was posted, and a few hours later, Chillhouse once again mentioned Cobie, saying, "Cobie is too active in the Chillhouse Telegram chat." Cobie then shared a screenshot of a text message conversation with Coinbase CEO Brian Armstrong. Brian expressed his fondness for the "Chilled House" joke and suggested that Cobie post "What's below Chilled House? BASEment! Base belongs to everyone!" Cobie said he wouldn't post it, and Brian said to go ask Jesse to see.

Then, a few minutes later, Jesse actually posted:

On the evening of October 26, Chillhouse appeared on the pump.fun mobile app's news section. The headline read, "After Chillhouse and Base Sleep Together, Another Rug Pull," a very abstract title that recounted the interaction between the Chillhouse and Base camps.

The pump.fun official account also tweeted, "Chillhouse, if you see this news, it's never too late to come back any time."

On October 27, Chillhouse went on a daily rampage, saying, "F**k your Toly, f**k your Mert (Helius CEO), f**k your Solana Foundation."

This triggered Toly to respond, "Reject modernity, embrace Boden, Biden will return to power in 2028." Chillhouse replied, "Which era are you living in, buddy?"

Next, Chillhouse posted a video that was very humorous. The scenario roughly depicted Chillhouse and Alon playing together every day, then Alon disappeared, Jesse appeared and captured Chillhouse's heart. Later, Alon tried to reconcile via text, but Chillhouse was already with Jesse and Cobie.

Then alon appeared and went all out, saying, "Screw your Chillhouse." Chillhouse replied, "Did you miss the mark?" and alon responded with a picture saying, "I don't want to play with you anymore."

At this point, the timeline is almost sorted out. It can be said that Chillhouse, single-handedly, detonated the forces of Base, Solana, and pump.fun, completing an incredible "All-Star Abstract Show."

Just as the x402 protocol was gaining popularity and everyone instinctively thought Base would take advantage of the trend to promote, the Bosses of the Base camp unexpectedly engaged in Solana meme coin interactions. Coupled with alon's tweet before the "All-Star Abstract Show," the entire timeline left players room for imagination—could such a coincidence really happen?

Moreover, Jesse's public purchase of a bunch of Solana meme coins on October 26 further deepened this association. On that day, Jesse tweeted, "I love trenches and trolls." When someone asked if Jesse had the Solana meme coin $troll, Jesse replied, "Now I do," and attached his Solana address.

According to on-chain data, Jesse purchased the following Solana meme coins: $chillhouse, $troll, $neet, $trencher, $house, $tokabu, and $chillguy.

So what was Jesse's real intention? If we don't rely on speculation and just look at the public tweets, Jesse seems to aim to attract the high-quality meme community and developers on Solana. You can see this in the following tweet, where Chillhouse is in a frenzy, but Jesse is very earnestly sharing the Base cross-chain bridge's Github page in the comments:

Conclusion

Whether or not there is a "big news" brewing among multiple parties, Chillhouse's impact has once again significantly increased this time, redirecting attention back to Solana and the pump.fun meme coin.

This continuous whimsical style has made Chillhouse's positioning even clearer—it is no longer the eccentric positioning of the early days, but has, day by day, found and solidified its position as a "Web3 fun person," which aligns well with the exuberant and countercultural style of Web3 memes.

Whenever something happens in Web3, someone will think of this Chillguy with a house on its head, trying to cue it to come over and show its whimsical humor. At that moment, Chillhouse's significance to Web3 has already transcended Chillguy—it may have originated from a "stitch-up," but it has become a native meme that symbolizes this community. It is not a simple IP transplant like Chillguy, created for hype, but has begun to bear the joy and emotion of this community.

Although the Solana meme market no longer shines as brightly as last year, the past half year of sifting through the sands has revealed meme coins that can compete in quality and positioning with the great meme coins on ETH. This is Solana's progress—the community and culture have begun to take shape. Truly outstanding meme coins should stand the test of time. A chain must first have meme coins that can survive in the long term and prove their sustainable development, then players will truly feel a sense of belonging, and the "Pleb Prince" will gradually transform into a new generation of "Diamond Hand."

Although the excellent meme coins on Solana currently lag far behind the star meme coins on ETH in terms of market value, have not reached the level of the veteran meme coins on Solana, or even touched the heights of one hype cycle after another last year, I have never felt that these new coins are "born in the wrong era."

Because truly exceptional meme coins will usher in a new era of their own.