SAFEX has officially rebranded to YUBIT, ushering in a new era of globalization and innovation.

By: blockbeats|2025/10/31 03:30:00

The cryptocurrency exchange platform SAFEX, trusted by millions of users worldwide, today announced its official rebranding as YUBIT. This marks a new stage in the platform's development, as it will continue to focus on technological innovation, accelerate its global presence, and create a more forward-thinking digital asset trading experience.

SAFEX has officially rebranded to YUBIT, ushering in a new era of globalization and innovation.

Five Years of Accumulation, Starting Anew

Since its establishment in 2020, SAFEX has grown from a startup platform to a globally renowned exchange. With deep liquidity, a wide range of trading products, and stable system performance, SAFEX has earned widespread recognition from users. Currently, the platform has established operational centers in Hong Kong, Singapore, Malaysia, Vietnam, Dubai, and other locations, covering business in Asia and more international markets.

This brand upgrade is not just a name change but a comprehensive evolution at the strategic level. John Tan, a member of the YUBIT founding team, stated: "Over the past five years, we have focused on building trust and performance. Now, we aim to expand this foundation to every trader globally, providing a more engaging, inclusive, and innovative trading experience."

YUBIT: Connecting You to the Exchange of the Future

The new brand name YUBIT conveys "You + Bit," emphasizing the core position of users in the digital economy. It represents three core concepts: individual empowerment, community co-creation, and technology-driven innovation, which will be crucial pillars for the platform's future development.

This brand upgrade includes a new visual identity system and user interface to enhance the operational experience, an expanded product ecosystem with features such as copy trading, staking services, and AI portfolio management tools, and the upcoming YUBIT native token designed to incentivize user participation and enhance platform interaction.

While maintaining the stability of its existing trading infrastructure and global regulatory qualifications (including the U.S. MSB license), YUBIT will continue to optimize the product experience to create a more open and intelligent trading platform.

Building the Next-Generation Exchange Platform

The core team of YUBIT consists of professionals from top global exchanges, inheriting SAFEX's advantages in security, liquidity, and performance while actively exploring new directions in social and automated trading.

"We believe that the next stage of the cryptocurrency industry is not just about trading but about connecting people," said Moss Kirk, YUBIT's Head of Marketing. "YUBIT will be a platform that integrates technology and community, allowing everyone to easily participate and share opportunities."

This brand upgrade comes as the platform celebrates its fifth anniversary, serving as both a reflection on the past and a fresh start towards the future. Over the next two years, YUBIT will focus on the following strategic directions: expanding its international market presence, deepening collaboration with institutional partners, launching a globally community-driven promotion plan, and continuously enhancing platform security and transparency.

Following the brand upgrade, YUBIT will gradually roll out a series of community activities, global partnerships, and feature updates to showcase the platform's evolution and vision.

About YUBIT

YUBIT (formerly SAFEX) was founded in 2020 and is a global cryptocurrency exchange platform offering spot, futures, and margin trading services. It also supports functionalities such as staking, copy trading, and portfolio management. Headquartered in Seychelles, with operational centers in Hong Kong and Singapore, the platform is committed to providing professional, efficient, and stable digital asset trading services to global users.

YUBIT's mission is to make digital asset trading more accessible, smarter, and more inclusive.

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