After CEX and Wallet, OKX enters the payment game

By: blockbeats|2025/05/01 08:05:29
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Source: OKX

OKX is a leading indicator in the Web3 industry, with its product technology and narrative direction often at the cutting edge and able to quickly establish industry paradigms. On April 28, OKX CEO Star mentioned the "secret business line" unveiled during the 2024 New Year's greetings—digital asset payment tool OKX Pay. With the launch of OKX Pay, OKX's three major business sector strategies have been officially defined: centralized exchange platform, on-chain gateway, and decentralized digital asset payment.

Relying on OKX's base of over 100 million users, OKX Pay completed a cold start in the early stages of its launch, rapidly entering the crypto payment track. In the next phase, as it further connects to B2B merchant networks and integrates with global payment service providers like Mastercard through OKX Card, OKX Pay is expected to achieve instant cryptocurrency payments and settlements in globally supported regions, bridging the gap from online transactions to offline consumption and truly driving the integration of cryptocurrency into everyday life's "last mile." At the same time, with a Web2-like user experience, OKX Pay is also paving the way for the mass adoption of Web3 applications. As Star envisions, "Road to the Next Billion Users."

While the vision is ambitious, the reality is worth exploring. Entering the payment space, what is OKX Pay truly leveraging? Is it a broader user base, a larger market, or a deep integration of the crypto world into daily life? Let's start from the beginning.

OKX Pay Rapidly Gains Popularity

The first version of OKX Pay launched with three core functions: digital asset payments, social features, and asset management. For novice users, the entire process of OKX Pay can be summarized as "having an OKX exchange account → activating OKX Pay smart account → depositing USDT/USDC stablecoins → easily making on-chain payments → currently receiving up to 5% annualized reward as a balance subsidy from the official side → creating groups with friends and sending digital asset red envelopes in chats." This process not only leverages the convenience of existing KYC in CEX but also uses AA multi-signature technology to protect assets securely and comply with AML and other regulatory audits. It's worth mentioning that if you lose your Passkey, you can easily recover your wallet through the ZK email recovery feature.

After the launch of OKX Pay, it quickly gained traction on social media, with KOLs posting praise for its innovative on-chain social payment experience: exclusive groups limited to 100 people instantly filled up and even after upgrading to 500 people, demand was still high. Many even called for OKX Pay to remove the group size limit. In addition, the sent-out red envelopes were quickly snatched up. While OKX Pay initially planned to attract users rapidly through the "5% annualized subsidy" and "X Layer transaction fee exemption" incentives, what unexpectedly made it popular was the combination of social features and digital asset red envelopes.

OKX Pay also supports scanning QR codes or displaying QR codes for encrypted asset payments, providing a Web2-like convenient experience. Coupled with zero fees, instant stablecoin payments, and seamlessly integrated text/voice chat and digital asset red packets, these advantages make OKX Pay the best entry point for novice users to dive into on-chain social payments. However, OKX Pay still has shortcomings in its first-generation version: for example, it is only available in certain regions, supports a limited number of public chains, group members cannot be added by scanning a code, and group nicknames cannot be freely changed. Additionally, the address book sync permission cannot be turned off, among other features. While these functional deficiencies will require subsequent iterations, they also reflect users' tremendous enthusiasm and participation in social payment scenarios.

Entering the Stablecoin Payment Field

Since OKX Pay already supports the two major stablecoins, USDT and USDC, let's explore its business model from the stablecoin perspective to see if it is robust enough and has sustainable profit potential.

As of April 2025, the global stablecoin market cap has exceeded $240 billion, becoming a key driver of cross-border payment innovation. Thunes' research indicates that stablecoins are reaching a tipping point in B2B trade and rapid settlement, with over 70% of cross-border transactions using stablecoins to reduce the high intermediary fees and long delays associated with traditional wire transfers. Compared to traditional SWIFT wire transfers or credit card networks, cross-border transactions settled using stablecoins can reduce costs by over 40% and increase speed several times, significantly enhancing payment efficiency. Moreover, banking institutions like FV Bank predict that this year, enterprise-level stablecoin payments will surpass traditional methods, providing institutional support for OKX Pay's large-scale enterprise application.

Fueled by massive demand, traditional payment giants are exploring cryptocurrency payments: Visa leverages the Ethereum network to offer USDC-directed settlement services for banks and large FinTech firms, while PayPal, through Paxos Trust's centralized issuance, supports the buying, selling, and transfer of PYUSD within its custodial accounts, seamlessly integrating crypto funds into the existing fiat payment system. However, OKX Pay, as a purely on-chain native product, leverages the AA Smart Account architecture of OKX Wallet and the X Layer ZK L2 network based on the Polygon CDK to achieve zero-fee on-chain final settlement. This not only gives users asset control but also lays the groundwork for integrating the payment process with DeFi ecosystems and smart contracts in the wallet, advancing towards innovative digital asset payment experiences in PayFi scenarios.

More importantly, by establishing a compliance loop with local institutions and industry partners, OKX Pay can rapidly gain the trust of enterprises and high-volume merchants. For example, by providing an SDK and API set, merchants can easily access this vast and liquid payment pool and further collaborate with traditional payment networks like Mastercard and Stripe to bridge on-chain stablecoins with the banking card system, enabling cross-border instant settlement in globally supported regions. With the advantages of low cost, high security, and fast settlements, OKX Pay not only strengthens the competitive barriers of the OKX ecosystem but also drives competitors like Binance Pay, Kraken Pay, Crypto.com Pay, and Coinbase Pay to accelerate technological and compliance innovations, potentially allowing OKX to gain ground in the cryptocurrency payment race.

Establishment of Three Major Business Lines

OKX's strategic layout has gradually become clear, forming three core business segments: Centralized Exchange (CEX), On-chain Gateway (Wallet), and Decentralized Payments (OKX Pay). This deep-rooted layout not only meets users' diverse needs from asset trading, on-chain interaction to daily payments but also signifies OKX's strategic upgrade from a traditional digital asset trading platform to a comprehensive Web3 service provider with financial infrastructure capabilities.

Among these three segments, the centralized exchange platform remains the core hub of the OKX ecosystem, providing users with an efficient and secure cryptocurrency trading experience thanks to its strong liquidity foundation, millisecond-level matching engine, and global compliance layout. OKX Wallet, as a one-stop gateway to Web3, supports multi-chain asset management, DApp interaction, NFT browsing, DEX trading, and other core functions, greatly reducing the technical barriers for ordinary users to enter the on-chain world. Meanwhile, OKX Pay plays a key role in the field of decentralized payments, supporting on-chain instant feeless payments of mainstream stablecoins such as USDT and USDC, and through partnerships with traditional financial services providers like Mastercard, actively promoting the mainstream adoption and application scenario expansion of cryptocurrency payments in globally supported regions.

Through the coordinated development of these three segments, OKX has built a functionally closed-loop, interconnected cryptocurrency ecosystem. The business segments have complementary advantages, collectively driving the continuous optimization of user experience. They demonstrate significant advantages in terms of the convenience, security, accessibility, and usability of asset trading and on-chain applications. This strategic synergy not only significantly enhances the overall smoothness and completeness of user experience but also strengthens user stickiness and activity on the OKX platform. Based on this foundation, OKX continues to promote the penetration of cryptocurrency technology and applications into the mainstream market, injecting new momentum into the industry and becoming a bridge and accelerator for the popularization of cryptocurrency.

From Tool to Way of Life

OKX Pay has broken through cross-border settlement barriers in globally supported regions through feeless stablecoin payments, significantly lowering the threshold for cryptocurrency payments with a smooth Web2-like experience. It is not just a payment tool but is gradually becoming the infrastructure of the Web3 era. Leveraging the strategic synergy of the three major business segments, OKX Pay is building a complete cryptocurrency ecosystem loop, redefining the application scenarios of cryptocurrency assets in daily life. With the comprehensive rollout of OKX Card and merchant networks, cryptocurrency payments are expected to naturally integrate into our daily lives, much like scanning a QR code to shop.

Imagine one morning, when you go to buy soy milk, the owner shows you a QR code that can be scanned to receive USDT; and when you pay for coffee with ETH on your phone, the receipt automatically shows "This transaction is equivalent to 0.0012 ETH, and the real-time exchange rate has converted it to your local currency for you." This is no longer science fiction, but the future payment scenario that OKX Pay is advancing. Perhaps one day, we will no longer discuss "Do you have any crypto assets?" but rather "How do you live with crypto?" At that time, OKX Pay may be the answer. It is not asking us to adapt to a new world, but to let the new world, fairly, embrace every ordinary person.

OKX Pay is responding to this expectation at the fastest pace. Sherry, the head of OKX Pay, revealed in a Space sharing session that in the 8 months before the product went live, 4 iterations were completed, with each update reflecting deep thinking about the future payment ecosystem and strategic planning. Such a high-frequency pace of innovation not only demonstrates the team's dedication to refining the product but also signifies that OKX Pay is using technological innovation as the engine to gradually bring the integration of crypto assets into daily payments closer to reality. Through continuous iteration, OKX Pay continually breaks through technological bottlenecks and scenario limitations, accelerating the transformation of crypto payments from theoretical concept to practical daily life, and making every effort to bridge the "last mile" of integrating crypto assets into daily life.

Users can perceive that this kind of beauty is getting closer and closer.

This article is from a contribution and does not represent the views of BlockBeats

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Never Underestimate the Significance of the US Stablecoin 'Infrastructure Bill'

Original Title: "Never Underestimate the Significance of the US Stablecoin 'Genius Act'"Original Author: 0xTodd, Partner at Nothing Research


If the US stablecoin bill, the "GENIUS Act," passes smoothly this time, its significance will be tremendous. I even think it's significant enough to enter the top five in Crypto history.



Although abbreviated as the GENIUS Act, which translates directly to the Genius Act, it is actually the Guiding and Establishing National Innovation for U.S. Stablecoins, which translates to "Guiding and Establishing National Innovation for US Dollar Stablecoins."


The proposal is lengthy, with several key points summarized for everyone:


· Mandatory 1:1 Full Asset Backing: Assets include cash, demand deposits, and short-term US Treasuries. At the same time, misappropriation and rehypothecation are strictly prohibited.


· High-Frequency Disclosure: Reserve reports must be published at least monthly, introducing external audits.


· Licensing Requirement: Once the circulating market cap of the issuer's stablecoin exceeds $100 billion, it must transition into the federal regulatory system within a specified timeframe, adopting banking-grade regulation.


· Introduction of Custody: The custodian of the stablecoin and its reserve assets must be a regulated qualified financial institution.


· Clear Definition as a Payment Medium: The bill explicitly defines stablecoin as a new type of payment medium, primarily regulated by the banking regulatory system, rather than restricted by the securities or commodities regulatory system.


· Embracing Existing Stablecoins: A maximum 18-month grace period after the bill's enactment, aimed at encouraging existing stablecoin issuers (such as USDT, USDC, etc.) to promptly obtain licenses or become compliant.


After finishing the main content, let's talk about the significance of this matter with an excited heart.


Over the years, when others asked, "After working in the Crypto industry for 16 years, what application have you created?"


In the future, you can confidently tell others—Stablecoins.


First, Clearing Concerns is a Prerequisite


Some people have held opposing views. In the past, people's impression of stablecoins was that they were an opaque black box. Every few months, there would be FUD — whether Tether's assets were frozen or Circle had a significant black hole deficit.


In fact, if you think about it, Tether easily rakes in billions of dollars a year just from the interest on those underlying government bonds. Circle, slightly less, also made a $1.7 billion profit last year.


They basically made money while standing there. From a motivational standpoint, they have no malicious intentions. In fact, they are the most eager for compliance.


Now, this opaque black box will become a transparent white box.


In the past, the only complaint was that Tether's funds might have been frozen by the United States. Now, they will be directly placed into U.S. compliant custodial institutions, with high-frequency disclosures, so you can rest assured.


【No need to worry about a rug pull】 is such a huge advantage—I think especially all Crypto people understand this.


Second, Mastering the Standard is Very Important


Stablecoins were once almost on the verge of being overtaken by CBDCs. In any country, if a central bank digital currency really exists, it is highly likely not built on a blockchain, at most it is built on some internal central bank consortium chain, which to be honest, is meaningless.


When CBDCs were at their peak, that was the most dangerous time for stablecoins.


If CBDCs had become a reality back then, stablecoins today would have been relentlessly suppressed into a dark corner, and blockchain would only be able to play a minimal role.


The remaining half-dead stablecoins would even have to learn the standards of central bank digital currencies, completely relinquishing their standard-setting power.


And now, stablecoins have won (or are about to).


Instead, everyone should learn the 【Blockchain + Token】 standard.


Nowadays, many blockchains actually have no meaningful applications on top, only stablecoin transfers. For example, with Aptos, the only scenario I use Aptos for is transfers between Binance and OKX.


And now, stablecoins will be legislated, what does that mean?


That's right, blockchain will become the only standard.


In the future, every stablecoin user will be the first to learn how to use a wallet.


As an aside, I actually think Ethereum's concerted push for EIP-7702 is quite forward-thinking. While other chains are all about memes, thank you Ethereum for sticking to account abstraction.



EIP-7702 is about Account Abstraction, which can support, for example:


· Social Account Registration Wallet

· Paying GAS with Native Coin

· And more


This paves the way for future new users to heavily use stablecoins, solving the last-mile problem.


Third, Deposit Enters a New Era


Furthermore, once stablecoins receive legislative support, deposits and withdrawals will become even easier.


Let's imagine a scenario: previously, hindered by the gray nature of stablecoins, but after the bill passes, many traditional brokerages can support stablecoins themselves. The money from a US stock investor can be converted into stablecoins in minutes and instantly deposited into Coinbase. Believe it or not.



Let's imagine another scenario: if the brilliant bill smoothly passes through the House of Representatives, next, you will see:


Due to the extremely lucrative nature of this trading, existing stablecoin leaders and newly entering traditional giants will crazily start promoting their stablecoin products.


And an outsider, due to these promotions, will start using stablecoins. And then one day, after finding out that the wallet account has been created, will explore Bitcoin inside. Is mining Bitcoin difficult?


Stablecoins are a huge Trojan horse. The moment you start using stablecoins, you unwittingly step half a foot into the Crypto world.


Fourth, Conclusion


As a large reservoir for digesting US debt, although stablecoins cannot directly absorb debt, they at least provide ammunition for the US debt secondary market. These functions are quite important, and slowly, stablecoins are becoming a part of the US debt market's body. Therefore, once the US legislation is passed and experiences the benefits, there is no turning back.


And, we are also confident that stablecoins are indeed one of the great innovations in our industry. People who have used stablecoins will find it hard to return to the traditional cash-banking system.


Once the bill is passed, users can't go back. In the future, concerns are about to be resolved, standards will be mastered, and the era of large deposits seems to be on the horizon.


Original Article Link

$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


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