Crypto Developer: The Trump Family's Coin Minting Real Estate Business

By: blockbeats|2025/04/30 04:50:14
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Original Article Title: "Trump's Son's Crypto Business Acumen"
Original Article Author: Bright, Foresight News

During Token2049 Dubai, the Trump family made another move.

On the evening of April 29, as reported by The National, Eric Trump, Executive Vice President of The Trump Organization, revealed that The Trump Organization will partner with the London-listed company Dar Global to launch a $1 billion development project in Dubai, including a Trump-branded hotel, residential units, and a club. The tower will be located at the entrance of Sheikh Zayed Road in downtown Dubai and is expected to be completed within five years. This project will accept cryptocurrency payments. While this is not the first real estate venture of the Trump family in the Middle East, it is the first building where Eric Trump, the Trump family's second son, has explicitly stated a tie to cryptocurrency.

On April 30, according to The Block, Trump Media & Technology Group plans to launch the Truth Social utility token. The token will be integrated into the Truth digital wallet, initially used to pay for Truth+ subscription fees, and could expand to cover other products and services within the Truth Social ecosystem in the future.

The Trump family, which has tasted the sweet fruits of political influence in the crypto space, continues to expand its crypto footprint. Eric Trump, in particular, has emerged as the crypto "vanguard" within the Trump family.

A Crypto Career with Smooth Sailing

In 2006, Eric Trump graduated from Georgetown University with a Bachelor's degree in Finance and Management. That same year, he joined The Trump Organization as Executive Vice President of Development and Acquisitions. In 2012, Forbes named Eric Trump one of the "30 Under 30" in real estate. When Trump assumed the U.S. presidency for the first time in 2017, he retained ownership of The Trump Organization but handed control of this vast business empire to his eldest son, Donald Jr., and second son, Eric. Without any dramatic or sensational twists, Eric Trump has always diligently worked for the Trump family. And now, as the Executive Vice President of The Trump Organization, Eric Trump continues to prominently represent the Trump family's foray into crypto.

From the 2024 Abu Dhabi Bitcoin MENA to the 2025 Token2049 Dubai, in less than a year, Eric Trump has accumulated titles from various crypto companies. Not only has he served as an ambassador in the directly affiliated World Liberty Financial and as Chief Strategic Officer in the new Bitcoin mining company American Bitcoin, but he has also been hired as an advisor by well-known crypto companies like Japan's "MicroStrategy" Metaplanet.

Crypto Developer: The Trump Family's Coin Minting Real Estate Business

In fact, serving as an advisor to become a crypto giant is just a commonplace matter for Eric Trump, who is backed by the Trump family. With the halo of "my dad is the president," Eric Trump can easily chat with Michael Saylor at the Mar-a-Lago estate. What truly attracts attention from the outside world is Eric Trump's "extremely close" attitude towards crypto.

Eric Trump once said in an interview with CNBC, "You will find that cryptocurrency is faster, more practical, more transparent, and much lower in cost." Unlike Donald Trump sitting on the presidential throne, the less restricted Eric Trump is seen as a "glove puppet" directly implementing the Trump business will. He has repeatedly expressed his bullishness on crypto in social media and public speeches, stating that "Bitcoin is one of the greatest stores of value" and "now is a good time to bet on cryptocurrency."

"Now, I know almost everyone in this industry more or less," Eric Trump said. "A few years ago, I fell in love with this industry and then dived into it headfirst."

The "Two-Way Rush" of Interests

However, Eric Trump, coming from a business family, has inherited a speculative style. Behind his "enthusiastic bullishness," perhaps there is more of the Trump family's further money-grabbing plan.

In the traditional financial field, the influence of the U.S. President is still subject to a relatively complete legal system and financial institutional balance, and the intricate Wall Street power also exerts considerable influence on the White House. In 2022, about two years after the end of Trump's first term as president, two subsidiaries of the Trump Group were convicted by a New York jury on numerous charges, including tax fraud, falsifying business records, and conspiracy. All 17 charges were found guilty three weeks after Trump announced his candidacy for the 2024 election. Meanwhile, a Florida bank named Capital One closed over 300 Trump Group bank accounts immediately after the January 6, 2021, U.S. Capitol riot.

Therefore, before Trump returns to the White House, the Trump Group announced a new ethical plan, stating that it will restrict Trump's involvement in management decisions and other business aspects during his presidential term. Eric Trump publicly stated that the Trump Group is "perhaps the most restricted company on earth."

In contrast, the cryptocurrency field, which operates on the regulatory edge and has abundant liquidity, has become a favorite of the Trump family. Just the Trump and Melania meme coins alone have added billions of dollars to the family's balance sheet wealth. The Trump family has given up skimming oil directly from the intricate Wall Street power and instead entered the crypto field in the guise of protecting financial innovation and crypto liberators. Eric Trump openly stated that his entry into the cryptocurrency field was not a financial gamble but a form of resistance. This move began with what he called a "war on the industry." He declared that banks are closing accounts, the U.S. Securities and Exchange Commission is cracking down on trading platforms, and cryptocurrency users are being "deprived of bank accounts" simply for holding cryptocurrency.

However, during the second term of President Trump, who held significant power, the U.S. cryptocurrency field did indeed continue to break free from constraints. The U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) were previously very strict in their scrutiny of cryptocurrency trading platforms and projects. However, since Trump took office, the U.S. has taken a big step forward in cryptocurrency regulation, successively abolishing the "Defi Broker Rule," dropping the lawsuit against XRP, and releasing the Silk Road founder, among other actions.

It can be said that in the U.S. political world where power and money are intertwined, the Trump family, with a sharp businessman's eye, chose the easiest path to riches.

The Legendary Reverse "Pump-and-Dump King"

However, Eric Trump's three high-profile calls in 2025 had an eerie cause-and-effect relationship with the market's significant downturn:

On February 3, Eric posted on X platform, stating, "In my opinion, now is a good time to accumulate $ETH. You can thank me later." At that time, the Ethereum price was hovering around $2,900, and the market sentiment was somewhat optimistic due to the Trump family's World Liberty Financial (WLFI) project. However, within 48 hours of the call, the ETH price plummeted to $2,000, a drop of over 30%. On-chain data showed that WLFI transferred around $300 million worth of crypto assets to Coinbase Prime on the day of the call, including 66,000 ETH.

Then, on February 25, when the Bitcoin price was approaching $89,000, Eric once again spoke up, advising investors to "buy BTC on dips, as long-term holding is the way to go." The result was that the next day, the Bitcoin price sharply dropped to $78,258, a one-day decline of 12%. Lookonchain's analysis showed that WLFI sold around 12,000 BTC (approximately $1 billion) before and after the call, aligning closely with the market's selling pressure peak.

On March 2, after the Trump administration announced the exploration of cryptocurrency assets as a possible national reserve, Eric quickly followed up, calling for "long-term holding of cryptocurrency, as the future is decentralized." Even tweets on the Trump X account announcing the national reserve had an undeniable connection to Eric. However, the next day, Ethereum surged before crashing again by 17.5%, with the decline widening to 30% within a week, reaching a low of $1,410. On-chain analysts found that WLFI sold a total of 86,000 ETH (about $235 million) during this period, with a significant price difference between their cost basis ($3,354) and the market price ($1,550), once again exposing their awkward position of "buying high and selling low." On the X platform, the topic of NeverTrustEric surpassed even #Bitcoin in popularity, with community members spontaneously compiling the "Eric Pump-and-Dump Index" as a market risk warning signal.

At one point, WLFI became the market's scapegoat, with the selloff resulting in a book loss of over a billion dollars, raising questions about off-exchange profit-taking through derivatives hedging. WLFI's business model was once again criticized—WLFI had raised $550 million through the issuance of governance tokens, but token holders only had voting rights and no dividend rights, with the official website explicitly stating that "the purchase of tokens should not be for profit-seeking purposes." "This is fundamentally a capital game that does not require accountability to investors," commented cryptocurrency compliance firm Chainalysis, stating that "political dynasties are leveraging regulatory gray areas to transform social media influence into financial harvesting tools."

However, this did not affect the ongoing construction of the Dubai Trump Tower. Eric Trump is aware that the crypto world needs the Trump family's political influence, and he will continue to promote it.

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


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