Exclusive Interview with AllianceDAO Partner qw: Crypto Entrepreneurs Are Fleeing to AI, 90% of Crypto+AI Projects Are Misleading
Original Interview: Jack, BlockBeats;
Original Editor: Zhouzhou, BlockBeats
This cycle, the top-tier investment institution that has been "living the best" in the crypto space is undoubtedly AllianceDAO. At least in the eyes of retail investors, it is still the dark horse VC that "incubated a $1 billion revenue-generating application." With the current crypto market in a dire state, fund managers are shamefully comparing IRR and DPI on social media, facing the future with some funds going silent and shifting to secondary markets, while others cease operations and stop fundraising. At this juncture, Qiao Wang, the founding partner of AllianceDAO, said: "We need to increase our investments and become more aggressive."
Of course, Alliance is not blindly optimistic, nor is it blindly "greedy when others are fearful." What they are facing is a narrative collapse in the Web3 world and a continuous exodus of talent in the crypto industry. At the crossroads of Crypto and AI, how can a vertical VC make decisions? How can they position themselves? These are not simple questions but ones Qiao Wang truly needs to contemplate and solve. Fortunately, he understands: "Most VCs in this industry don't know how to invest in the application layer."
"The Most China-Savvy" Dollar Crypto VC, Deciding Whether to "Pull the Trigger" in 5 Minutes
From "Trump pumping" to "Trump dumping," the group that has seen the most significant attitude change towards the U.S. political scene in the past few months is likely the crypto community. Ever since Trump issued the meme coin $TRUMP, industry liquidity has begun to dry up. The bullish sentiment that had been rising since Trump's election in November gradually faded, and the "Tariff Black Swan" on Liberation Day became the catalyst for a 180-degree attitude reversal in the crypto community.
Now, many crypto enthusiasts have become avid followers of macroeconomics. No one cares about undervalued gems in the market or the "future crypto narrative" anymore. According to industry media reports, primary market investment and financing activities are at historical lows. However, AllianceDAO has decided to invest in more projects. To achieve this, they can now make their judgments after a 5-minute chat with the startup team.
BlockBeats: As a founding partner of a leading crypto institution, do you often consider how macro-environmental changes will affect your company?
Qiao Wang: As a lean startup, external influences actually have little impact on us. Since we don't spend much money to begin with and our energy is limited, those are still the same expenses. As long as our management philosophy remains lean, the impact is minimal.
However, I believe the biggest issue between China and the U.S. is mutual misunderstanding. This lack of understanding is fundamental. For example, the U.S. believed that its tariff policy towards China would force concessions, but this completely misjudged the situation. This strategy may have been effective in 2018, but now China's reliance on exports to the U.S. has significantly decreased, and its economy is undergoing a transformation, actively reducing its dependence on the U.S.
Furthermore, the trade war has actually fostered greater unity within China. While there may be economic pressures, the external threat has brought people together. The U.S. has completely messed this up. Of course, I'm not an expert, just offering my understanding based on observations and encouraging everyone to learn more.
BlockBeats: Does this kind of misunderstanding manifest itself in the English cryptocurrency community? How significant is its impact on the crypto industry?
Qiao Wang: This kind of misunderstanding is indeed deeply ingrained. Over the past decade, the U.S., from the government to media to society, has generally viewed China as an "enemy" rather than a competitor. This zero-sum mindset — "if China wins, we lose" — has dominated policy, culture, and social decision-making and is difficult to change in the short term. This mindset exists from top to bottom and won't change for the time being.
The situation in the cryptocurrency industry is somewhat better. The majority of practitioners are more intelligent and have a more comprehensive understanding of the world than the average American. Among the people I interact with, they usually see China as a respected competitor rather than an enemy. This differs from the mainstream media and government views in the U.S., where ordinary Americans are influenced by the media and see China as a threat.
In the medium to long term, the direct impact of the macroeconomy on the cryptocurrency industry is not significant. There may be short-term fluctuations because the market will follow the volatility of the U.S. stock market. However, several executive orders signed by Trump before have been very favorable to the cryptocurrency industry, overall being positive. For our business, the key is still to find good projects, and macro fluctuations will not change our investment logic.
BlockBeats: Many people believe that the movement of the U.S. stock market largely determines the price of BTC, while many others believe that global M2 is the main driving factor of BTC price. What are your expectations for the performance of the crypto market this year?
Qiao Wang: I don't have a strong judgment on the short-term trend of the crypto market because there are two opposing forces at play. On the one hand, the U.S. stock market may experience a short-term (3-6 months) decline due to economic recession or inflation data, dragging down the crypto market, especially given the high valuation of the U.S. stock market, which may decline in the next 3-6 months. On the other hand, global liquidity is increasing, such as money printing, which may drive up the prices of crypto assets. I cannot predict which of these two forces is stronger. So, I don't have a clear view on the short-term of crypto, but there is a high probability that the U.S. stock market will decline.
The calculation method of M2 varies from person to person, such as whether it includes data from China or other countries. However, overall, global M2 is on the rise, and the long-term trend of crypto assets is highly correlated with M2. In the short term, other factors such as U.S. stock market volatility may have a greater influence on the market.
BlockBeats: From the data reported by the media, primary investment activities in the crypto market have plummeted in recent months. Can AllianceDAO itself feel this 'cooling trend'?
Qiao Wang: Over the past year or two, VC investments in the primary market of the crypto industry have remained relatively stable. If the secondary market (such as coin prices) rises while the primary market remains stagnant, it indicates that the primary market is underperforming compared to the secondary market. Once the secondary market declines, the primary market may suffer even more, and it may continue to decline in the next one or two quarters. However, Alliance's incubation camp is not affected by the quantity of other VC investments. If market investment decreases, we may even invest more. The key is whether there are good projects. Without good projects, we will not blindly invest.
BlockBeats: In terms of product entrepreneurship and incubation, AllianceDAO has always had a unique methodology, especially excelling during the previous MEME craze. Now that the MEME cycle seems to have been deemed a thing of the past, will you reconsider your previous investment and incubation strategies?
Qiao Wang: We review and reflect every day, but the overall investment approach will not change due to the decline of a certain track. We focus on excellent teams and promising directions. Over the past year, we have optimized the decision-making process: we used to have a one-hour conversation with the team, divided into two in-depth discussions.
Now we find that after carefully reviewing the application materials, a 20-minute communication is sufficient, and decisions are made within 24 hours. Because early information is limited, intuition and industry experience are more important. The core is the team's clarity of logic, expressiveness, and desire for success, which can often be perceived in 5 minutes.
BlockBeats: Judging team potential in 5 minutes, what details do you mainly look at?
Qiao Wang: First is clarity of logic, the ability to explain complex issues in a simple way. Secondly, it's passion, feeling that they genuinely want to get things done. The remaining time is mainly spent understanding areas or project details that we are not familiar with, but the overall feeling of the team can be determined in about 5 minutes. In the earliest stages, the team's direction or track may not be clear, and these are not key factors.
Crypto Entrepreneurs "Flee" to AI
Recently, Jocy, Founding Partner of IOSG, posted on social media that another project in her investment portfolio is transitioning to focus on AI, expressing concerns about the future of the crypto industry.
"Crypto entrepreneurs are indeed fleeing to AI," a heartbreaking statement that holds true. Qiao Wang also acknowledged this phenomenon. In the latest AllianceDAO incubator, one-third of the projects are AI-focused teams. This is a significant shift from the previous incubator where pure AI projects made up only a small portion. During this period, many projects have also pivoted towards the AI field.

It seems that Crypto VCs are increasingly compelled to enter the AI investment space. As unexpected as it may be to find numerous AI entrepreneurs in their investment portfolios, fund managers must now consider what advantages they have in the AI field and how to position their funds.
Crypto VCs "Forced" into AI Investment
BlockBeats: During this cycle, many fund managers have mentioned that many projects in their investment portfolios have transitioned to focus on AI. Has AllianceDAO experienced similar situations?
Qiao Wang: In our latest incubator, we had 25 projects, with approximately one-third related to AI. Some teams initially focused on pure AI projects, while others were originally in the crypto space but later pivoted. They chose us mainly because the teams have backgrounds in the crypto industry and understand our incubation model.
BlockBeats: Why would pure AI projects choose a crypto-related institution as their incubation platform?
Qiao Wang: These teams had previous experience in the crypto industry and now want to venture into AI. Since they knew about us, they applied to our program. The AI projects they work on are mostly vertically focused applications, such as in education, law, or advertising, where industry experience is more critical than AI technical background.
BlockBeats: When did this trend of transitioning become more frequent?
Qiao Wang: In the past half a year or so, starting from the end of last year.
BlockBeats: Was this transformation process a decision made by the team and then communicated to you, or was it a decision made together in your discussions?
Qiao Wang: Some teams have very strong ideas themselves, made the decision first, and then came to me to communicate. And some teams, they would like to discuss with me first about what to do next, and I would give them some advice. Even if I feel that they have a deep understanding of users and the market in a certain area, I will give them some AI ideas. Then we discuss together on what to do next. So, basically, both situations exist.
BlockBeats: When the Web3 craze first emerged, many Internet teams followed the trend, and now Crypto entrepreneurs are chasing the AI craze. How do you judge whether a project is engaging in "trend arbitrage"? For those teams seriously transitioning to AI, are you concerned about their success rate?
Qiao Wang: We are very cautious about this issue. In 2021, during the Web2 to Web3 transition, we invested in some projects and later found that some teams were just following the trend. Now, in our communication with AI teams, we will delve into product details, target market, user pain points, and why they are doing this project. The key is to judge whether they truly understand the industry and are solving real problems. It is best if the team is solving their own pain points, as this motivation is the most genuine.
The biggest reason for startup failure is solving a non-existent problem. Teams transitioning from Web2 to Web3 often assume there is demand in the market, but this may not be the case in reality. Now, in our communication with AI teams, what we are most concerned about is: who are the target users? What are the pain points? How to validate the pain points? The ideal situation is that the team is solving their own problem because they understand the genuineness of the pain points the most.
For example, a team we invested in, with a background as a product manager at Uniswap, noticed high TikTok ad costs and significantly reduced costs using AI. This is a pain-driven entrepreneurial endeavor. And some people feel very uneasy if they don't solve this problem because they personally experience this issue, so they must address this problem.
BlockBeats: Some entrepreneurs are concerned that large model iterations may devalue vertical applications. How do you view the investment logic for AI projects, and how does it differ from crypto investments?
Qiao Wang: The key is whether a project can provide value that cannot be replaced by large models, such as unique user experience or exclusive data. For example, take Cursor, which uses AI to assist in coding. Despite relying on large models, the value is enhanced through developer data and optimized user experience, evolving alongside large model iterations.
When we invest in AI applications, we focus on the team's deep industry understanding and their ability to address real pain points, rather than just technical background. It mainly revolves around product and market: who is the target user? What pain points are being addressed? Why choose this market? What unresolved issues are there in the market? Each project is different, and the questions are very specific. The goal is to confirm whether they have thought deeply and truly understand user needs.
BlockBeats: In your opinion, what is the primary driving force for most entrepreneurial teams transitioning to AI?
Qiao Wang: Yes, the key is seizing the opportunity and the trend. Moreover, they also find the process itself very interesting, which is crucial.
BlockBeats: What does "interesting" specifically refer to?
Qiao Wang: "Interesting" means that they find the technology itself fascinating and believe it can address user pain points. For example, the biggest issue in Crypto over the past decade has been that many teams have not actually solved a real problem.
However, in the AI field, they may see some genuine pain points and believe that AI can help solve these issues, which is what they find interesting. Do you understand? You see, as you mentioned earlier, many big companies, such as Tencent, release strong products and quickly expand in the market, but ultimately, they still rely on issuing coins. It's quite obvious that this doesn't solve a real problem but is merely for making money.
BlockBeats: Would a co-founder or ally joining the "AI camp" affect the momentum and confidence of other crypto entrepreneurs in your investment portfolio?
Qiao Wang: Yes, this will definitely have an impact. Everyone involved in Crypto entrepreneurship will be influenced by this. It could be the influence of friends around them or public opinion. At such times, everyone will think: Why am I still doing Crypto? Why didn't I go into AI? This kind of mindset is actually quite normal.
BlockBeats: Crypto entrepreneurs seem to be showing a similar enthusiasm for AI as Internet entrepreneurs did for 'Web3' and the 'Metaverse' back in the day.
Qiao Wang: Yes, in the last cycle, there were two mainstream narratives, one being the Metaverse and the other being Web3 Metaverse. I've always thought of that as a 'false narrative,' as I didn't find anything truly interesting about it. However, Web3, at the time, I found very interesting, and I still find it very interesting now.
Web3 did something I consider to be very core, which is decentralized social media. This is fundamentally very interesting because it can't give such great power to companies like Twitter or Facebook. However, perhaps at the time, users didn't really feel a strong need for this, or the technology hadn't yet developed to a level where it could address user pain points.
From Crypto Verticals to General Tech, Alliance Rethinks Branding Issues
BlockBeats: After the projects they invested in transitioned to AI, do they need to adjust their financing models and amounts?
Qiao Wang: At the application layer, the financing model isn't actually much different. But I believe that in the past few years, AI's truly first killer app significantly improved developers' efficiency.
You might have seen some of my recent articles where, since ChatGPT came out—around November 2021, I've been consistently asking teams we invest in a question: How much has AI improved your engineering efficiency?
In the first few months, their responses indicated efficiency gains of around 20% to 50%. But I track this question every year, and the latest time was about one or two months ago when I asked them again, and their responses were: It has improved 2 to 4 times. From the initial 20%-50% to now 2-4 times, this is a very amazing change.
So, if this trend continues, in the next 5 to 10 years, entrepreneurs will actually need less and less capital. Because one engineer can now accomplish the work that used to require four engineers. Based on this assessment, our current investment philosophy has become very simple: we give you $500,000, you take two or three people to do it, and those two to three people can sustain it for about two years, which should be enough for you to find product-market fit.
Then, when you have found product-market fit, either you have started making money and can begin hiring more people, or you will find it easier to raise funding, whether it's a Series A round or a slightly later-stage seed round, and then proceed to hire more people and scale. In this regard, actually, whether it's an AI project or a Crypto project, as long as it is application-layer focused, fundamentally there is no difference. Of course, if you are working on something more fundamental or infrastructure-related, then indeed you may need more money, right?
BlockBeats: Has AllianceDAO now transformed into AI and successfully found a PMF case?
Qiao Wang: My definition of product-market fit is actually quite strict. In my opinion, true product-market fit means that your product's weekly or monthly growth rate can stabilize at 10% to 30% or even higher. At the same time, you have already started achieving annual revenue in the seven figures or even higher.
And most importantly, the demand from users is continuously pouring in, to the point where it's so overwhelming that even your team finds it challenging to cope. It's this state that I consider as reaching PMF. If we look at it from this standard, currently, I haven't seen any projects that have transitioned from Crypto to AI and truly reached this level.
BlockBeats: Is it because these teams are just getting started? Or have they encountered some issues?
Qiao Wang: I think the main reason is that they are just getting started. In fact, transitioning from Crypto to AI has only been a trend for about the past six months, so they may need more time to truly find product-market fit.
Moreover, the competition in AI right now is also extremely fierce, you could say it's "rolled up" to the extreme. Almost every vertical domain has dozens or even hundreds of teams doing similar things, making the competition very intense.
BlockBeats: Going back to AllianceDAO itself, this is an investment firm focused on the crypto space, but now that the portfolio includes a batch of pure AI startups, are you considering some branding positioning questions?
Qiao Wang: We are considering some branding issues, and we are gradually improving our branding. Ultimately, we want to become an accelerator to continue in Crypto, but we will also venture beyond Crypto.
Because in fact, technology always feels like one wave after another, and each wave may last 5 to 10 years, perhaps even longer. But once this wave has passed, the investment opportunity may not be as early as before. So, at this point, you need to look at what the next wave is, and in the end, we will do accelerators in various fields.
BlockBeats: When crypto VCs enter the AI field, do you feel that the risk factor you face has increased? Additionally, does this phenomenon of entrepreneurs "defecting" also affect your personal confidence in the industry?
Qiao Wang: I do not feel that the risk factor has increased. Although AI is indeed highly competitive, it is ultimately a very significant trend. I think this trend may be an order of magnitude larger than cryptocurrency.
So, overall, I do not feel that the risk factor has increased. As for the impact of AI on cryptocurrency, it certainly exists because I have personally seen many cryptocurrency entrepreneurs shift to AI. In my personal opinion and based on data, indeed many talents have migrated to the AI field.
"We Have Invested in Every Entrepreneur Who Has Transitioned from AI to Crypto"
BlockBeats: Are you concerned that an increasing number of projects are pivoting to AI, resulting in fewer Crypto entrepreneurs, which may make people feel like the industry has lost hope?
Qiao Wang: I do have this concern. But actually, what I am most worried about is whether the entrepreneurs we have invested in can ultimately succeed.
If they want to transition to AI, I would focus on confirming two things. First, whether they have lost passion for what they are currently doing? Do they think that the current direction will not lead to good results in the long term? I need to clarify this.
Second, if they want to pursue the new direction—such as AI, are they prepared for it? Do they have the capabilities and resources required to succeed in this new direction? More importantly, can the new project they are working on truly address users' pain points? If the answers to these two questions are positive, then I will not prevent them from pursuing the new direction; I may even encourage them to try.
BlockBeats: You mentioned earlier that the crypto industry has lost many excellent talents to AI. Are these talents primarily developers or visionaries?
Qiao Wang: Both exist. I think there are two main reasons for talent drain in the Crypto space. One is AI, which I have personally witnessed. The other is the U.S. government's crackdown on Crypto over the past four years. The combination of these two factors has indeed led to the loss of many talents, whether they are visionary entrepreneurs or developers.
BlockBeats: Can I make an assessment that most of these lost entrepreneurs entered Crypto in the last cycle?
Qiao Wang: Yes, that's right. In fact, in the past six months, there have been some Web2 people who wanted to enter Crypto. They knew they could do AR, but they didn't want to do AR; instead, they chose to do Crypto because they found Crypto very interesting. In fact, there are still people like this, probably four or five. We have also invested in them. Almost everyone who has transitioned from Web2 to Crypto in the past six months to a year, we have almost invested in them because we find these people very interesting.
They could have gone into AI, but they chose to do Crypto, and they have good ideas, so we would invest in them. These people are often very intriguing. So, there are still people like this, but the number of people who have switched to AI is higher, probably by one or two orders of magnitude.
BlockBeats: So, the emergence of 4-5 Crypto niche projects is accompanied by 10-20 projects transitioning to AI.
Qiao Wang: Yes, it may be higher by one or two orders of magnitude, not just 10 to 20, there may be dozens to hundreds of such projects in the entire industry, or even more.
BlockBeats: What directions are these few entrepreneurs who are determined to do Crypto now pursuing?
Qiao Wang: They will work on projects that combine social interaction and speculation, such as those they see in Palm Fantasy, Moonchat, and some other social projects. Although these products may have failed, they believe that the execution may not have been done well, but the underlying principles are very sound. So they want to do this thing.
At the same time, they also feel that the AI field is too competitive, unsure if they can succeed in the AI domain. Therefore, they would rather work on a project that is both interesting and less competitive.
BlockBeats: Conversely, in the Alliance portfolio, which vertical areas are the AI projects currently focused on?
Qiao Wang: The number of AI projects we are currently investing in is not high. In the most recent round, AI projects accounted for about 1/3, roughly seven to eight projects. They are working in various directions. For example, some are developer-focused, similar to the previous Y Coding, where code is generated directly from language, which is very interesting.
There is also the team that I mentioned earlier that is working on AI video advertising, as well as teams working on education projects for children, primary and secondary school students, and even younger age groups. Some are using AI to create games, basically transforming language generation directly into a game. There is a wide variety of projects we have looked into, but we have not invested in many.
Additionally, all seven to eight teams we have invested in come from the Crypto domain. You see, they all have previously worked on startups in Crypto or come from some well-known companies, such as Uniswap, Coinbase, and the like.
BlockBeats: So, these teams have a strong background in the Crypto industry.
Qiao Wang: While these teams have a strong Crypto background, as I mentioned earlier, when it comes to building AI applications, I believe that AI experience may not necessarily be of great help.
BlockBeats: It's somewhat poignant that the industry's most outstanding individuals are now not planning to stay in this industry.
Qiao Wang: In fact, there are still some very strong teams with a purely Crypto focus. However, the AI content in the previous round was much lower than in this round. In the previous round, it was basically zero, but later there may be one or two teams transitioning to AI. They initially entered the space to work in Crypto, spent some time, perhaps around six months, and then transitioned to AI.
Does Crypto+AI Have a Future?
BlockBeats: Currently, the Crypto+AI concept is still hot. Do you think this is a "pseudo-narrative"?
Qiao Wang: I think 90% of it is a pseudo-narrative, but maybe 10% will do some interesting things. You can think of Crypto and AI as two big circles, and the intersection between them is actually very small. Although both of these circles are very large, the intersection between them may be very small. However, within that small intersection, there may be some interesting things, such as decentralized training, which may be quite interesting.
We have seen some similar projects, but most of them are infrastructure-related. Many VCs are also chasing these projects and giving them very high valuations, making it difficult for us to participate. Although these projects have strong teams, and I like them, these projects are difficult to do and may take several years to do well. As of now, decentralized training has not made much progress.
The biggest challenge is how to aggregate small models trained in each data center. Data transmission between different data centers is very expensive, and the cost of transmitting this information over the network is high. Therefore, whether decentralized training can be cheaper than centralized methods is still unknown.
BlockBeats: Against the current market background, have the primary market valuation and hype of Crypto AI projects seen a significant decline?
Qiao Wang: In fact, there are still some very large funds that do not have many choices and can only focus on investing in this type of project. Therefore, there will ultimately be multiple VCs investing together in the same large project.
I think many VCs do not really understand the application layer of Crypto, so they can only invest in technical infrastructure, but these infrastructure projects do not have that many interesting things. For example, Layer 2; there are already hundreds on the market, and you can only find a few slightly interesting tracks and then concentrate on investing.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens
2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours
3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH
4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join
5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15
Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.
XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?
Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?
The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).
A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
Community members speculate that the meteoric rise of GOONC may be the "last hurrah".
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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