The End and Rebirth of NFTs: How the Meme Coin Craze Ended the PFP Era?

By: blockbeats|2025/05/15 08:30:01
Share
copy
Original Article Title: "The Final Chapter and Reboot of NFT"
Original Article Author: Zeke, YBB Capital Researcher

Chapter One: The Demise of NFT

The final whimper of NFT culminated in the release of Pudgy Penguins, and the recent token launch of Doodles on Solana only caused a small ripple. Yuga Labs' subtraction is still ongoing, this time even affecting the most iconic IP, Cryptopunks. Those BitCoin NFTs from the last wave of NFT revival also plummeted to near zero, once-crazed narratives have indeed fallen into oblivion, with no one showing interest anymore.

The End and Rebirth of NFTs: How the Meme Coin Craze Ended the PFP Era?

The vision of 10k PFPs was once beautiful, a moderately sized community helping a bottom-up IP project go global, which is completely different from traditional IP projects that invest heavily in content upfront. For example, IPs under Disney such as the Marvel Universe, Star Wars, various animated characters, often require years of accumulation and countless funds to deeply embed these IPs in people's hearts, eventually turning them into gold mines.

However, NFTs are entirely different; their barrier to entry is extremely low, shaping an IP and monetizing IP assets at a rapid pace. Creators only need to pay some Gas fees to list their artwork on OpenSea for sale, no galleries, no toy companies, movie studios, or any professional teams are needed, an IP, a new artist is born. Three to four years ago, we also witnessed grassroots IPs becoming popular in the top entertainment circles in Europe, America, Japan, and South Korea. An amateur artist could also achieve a NFT-powered counterattack. For me, as a member of the Z generation who grew up watching Japanese anime, being able to participate in IP investment and incubation through Crypto that ordinary people could not touch on in the past is quite a dreamlike experience.

However, after the "crazy nesting dolls" of BAYC, and the disastrous Elemental subseries release of Azuki. The ambiguous position of NFT gradually became clear; it is not like equity or investment but more like an expensive luxury item with membership benefits. And the project team hopes we can continue to buy subseries to support their continuous investment in the IP's core value roadmap. The seeds of contradiction were sown from here; the project team knows that creating content is expensive, but without content, the IP will die. The bi-monthly subseries releases continue to drain the original series holders, tormenting every member of the community, waiting for feedback from the content that may take many years, or perhaps the feedback will never come. Cracks are constantly widening; the beautiful fantasies are beginning to shatter with the drop in floor price, leaving only various conflicts.

2. IP Industry's Ace MCN - PoP MART

If we view NFTs as luxury trend toys for Generation Z, the reasons for their success or failure become clearer. In the fast-food era, having no content is not necessarily a bad thing. After all, being able to quickly attract buyers based solely on appearance is a valuable trait. For example, Azuki's art style aligns well with the Asian aesthetic. Under consensus, this grassroots NFT series quickly followed BAYC to become the third-largest blue-chip NFT. Similarly, in the real world, well-known trend toys like Bearbrick, B.Duck, and Molly have no content support but rely on their unique appearances to become popular.

However, trends are fleeting, and IPs without a core value based on content may quickly become outdated. Constrained by the culture of the crypto world and the low success rate of NFTs, project teams often continuously iterate around an IP. But the reality is that if the core value has not taken shape yet, the trend will pass.

Of course, PFP projects also include a type with substantial content support, such as Japanese-style NFTs. I have seen at least four or five projects in the past that hold well-known anime IPs and aim to make a mark in the NFT market. However, they seem to have overlooked the fact that the fanbase of IP and the NFT community are largely incompatible. Moreover, Japanese anime merchandise is already abundant, so why would fans want to pay hundreds of times the price for a small image? Most importantly, this small image can only be an image, with no room for future empowerment. Even if you purchase a Gundam NFT, you can only gain access to the Gundam metaverse "SIDE-G." Profits from models, games, or animations related to Gundam have no connection to you, and the community will not be part of IP incubation, making you an anomaly within the Gundam fanbase. In this regard, GameFi faces a very similar pain point.

Thus, PFP projects have become a fallacy, with only the pragmatic spark of the little penguin continuing to strive. So, is there another way out for small images? I believe PoP MART may provide a different answer.

Originating from the Beijing Oriental Plaza Shopping Center's small grid store, PoP MART achieved a turnaround through its partnership with Sonny Angel. With just this one series, it contributed nearly 30% of PoP MART's sales at the time. The envious copyright holder reclaimed exclusive agency rights a year later, but this move inadvertently led to the birth of an IP empire.

At that time, Wang Ning, the co-founder of PoP MART, had a simple idea: to create their IP, an IP that others couldn't take away. In 2016, PoP MART collaborated with Hong Kong designer Kenny Wong to launch its first independent trend toy series - Molly. This image of a pouting little girl instantly became a nationwide sensation, driven by the uncertainty of blind box play and dopamine rush. PoP MART began its first rocket-like ascent, and by 2019, Molly's single IP had an annual sales revenue of 456 million RMB, becoming PoP MART's core source of income at that time.

This approach, which combines Japanese gashapon with high-end designer toys in a collaboration, has also become common during the NFT boom in recent years. Artists design basic elements which are then handed over to the project team to be combined into a series of images for sale and operation. NFTs in their initial release phase are generally also in blind box format, where the project team releases various rare combinations of images to enhance player's desire to purchase. The only difference between the two is the sales format, but tens of thousands of NFT projects and various blue-chip projects have generally failed. Yet, PoP MART is experiencing a revival, but why?

I once attributed the reason to implementation difficulties and high purchase thresholds. The former seems to have no problem at present, while the latter is not actually the case. NFTs also had a Free Mint "junk" period, where Goblintown and MIMIC SHHANS were the "gold mines" of that era, and creators earned a fortune solely through transaction fees. Many NFTs in the era of inscriptions took this one step further in terms of decentralization, but this did not prevent the decline of NFTs. It is very easy to form and join an IP community, but what's difficult is continuity.

Therefore, I believe that we may have the wrong model. After the rapid rise in the first phase, Molly did not immortalize PoP MART, and the entire company's stock price fell from 2021 to 2024 just like NFTs. But PoP MART turned profitable by relying on a complete IP wall. Today, PoP MART has 12 proprietary IPs including Molly, DIMOO, BOBO&COCO, YUKI, and Hirono, 25 exclusive IPs including THE MONSTERS (including Labubu), PUCKY, and SATYR RORY, and over 50 non-exclusive co-branded IPs such as Harry Potter, Disney, and League of Legends.

Human preferences are always fickle, and the lifespan of IPs is limited. But what if I have hundreds of choices in my hands? Labubu is currently gaining immense popularity in Europe, America, and Southeast Asia, and the collectible value of its peripheral plush toys is comparable to that of luxury alcohol brands. Yuga Labs' ideal state is finally realized in Web2, but this was not accidental. We should reconsider what IP business is, what the roadmap for NFTs is, and why PoP MART can achieve such a height without content support.

Three, Pudgy Penguins

Last year, I even attended an event hosted by Little Penguin Hong Kong, and this NFT project has always been so enthusiastic about the community. The success of Pudgy Penguins lies in being practical, practical, and still practical. The NFT itself does not reveal any technological differences, no matter how cleverly the minting process is designed, it ultimately remains a JPG. The difficulty of NFTs lies in the implementation of IP, a difference that is hundreds of times greater than creating 10K PFPs. Yuga Labs wants to do Metaverse, Azuki wants to do anime. OK, these are all cool, but these projects, with initial costs in the billions, will only ask the community's members for money.

This highly compressed world is too restless, with everyone eager to get rich quick. Holders want to make big money, and project teams want to skyrocket overnight. Few blue-chip projects are willing to compromise, and the more impatient they are, the harder they fall. The original team behind Pudgy Penguins was once such a restless grassroots team. After facing a reputation crisis, they sold the little penguins at a low price.

It was only then that the little penguins met their true owner, Luca Netz. Luca Netz, a worker with years of offline marketing experience, brought the little penguins back to their rightful place. Luca Netz is truly building a brand; he runs a company for NFT holders. From marketing to plush toys to future games, every step of the little penguins is solid. The company is profitable, and holders can also profit. There's nothing special about all this; it's just doing what it's supposed to do. Therefore, bottom-up IP has proven to be viable in Web3; it's just that too many project teams can't set aside their pride.

That's why I really dislike the word "debunk," as if certain things were never meant to exist. Electric cars used to be silly, and Siri on my phone used to be dumb. But that didn't stop the entire city from being filled with green license plate cars today, not to mention AI. Many so-called debunked tracks will still be explored in the future by Web3, but it lacks a suitable project team.

Four, Path

The path to success is simple yet difficult. The next destination for PFPs will eventually have to break free from some of crypto's inherent logic and require a significant accumulation to become the next Web3 Disney. Whether scarcity in NFTs has had a counterproductive effect as it moves towards the mainstream is something I have discussed in my previous articles. If it is defined as trendy collectibles, then the limitation of 10K may be too restrictive. If it is defined as a unique asset and fundraising method specific to Web3, the IP must eventually be realized as physical consumer goods to fulfill the community's commitment, rather than a bunch of strange sub-series.

Due to the peculiar culture of the crypto world and the inherent attributes of NFTs, it is indeed a dilemma to hold onto an IP forever. How can we further develop these PFPs? How can a project expand into an IP factory? This may require us to accept some new ideas and introduce more technology and gameplay.

Five, Is Coin Issuance the Final Stop?

I still don't understand the meaning of NFT coin issuance. This situation seems more like a form of exploitation of the lower ranks by the upper ranks and a dilution of the value of OG NFTs. I can only understand it as the project seeking a convenient liquidity exit strategy. From APE to DOOD, without exception, they all seem like variants of meme coins. Their empowerment is often in the form of staking to receive on-chain transaction dividends, in-game item purchases in the Metaverse, governance rights, and the like. Ideally, it is a perfect cycle of holder, staker, and developer. However, in reality, it appears more like a form of air, caught in a vicious cycle of NFT price drops, rug pulls, and token depreciation.

As for OG NFT holders, although the Token has taken away some dividends and rights. However, most of them will also receive a large number of airdrops at the TGE, so no one complains. But in the long run, as mentioned in the fourth paragraph, this is a kind of dilution, and distribution like Azuki's Anime is even more of a blatant grab. Short-term hype is important, but the project's long-term existence is more important; don't let issuing tokens be the final stop.

Conclusion

In this fast-paced, dopamine era, we have witnessed the rise of many Web2 emerging IPs, and NFTs should thrive in this era as it has many irreplaceable features. Four years ago, I regarded it as a Cyber ​​Maotai, but the reality is a Cyber ​​Tulip. There are few people willing to manage ruins, but I believe that beneath the ruins, the next Labubu must be hidden.

This article is contributed content and does not represent the views of BlockBeats.

You may also like

a16z Leads $18M Seed Round for Catena Labs, Crypto Industry Bets on Stablecoin AI Payment

Traditional finance is still stuck in a "human-to-human" model, while Catena aims to achieve "AI-to-AI" interaction.

Never Underestimate the Significance of the US Stablecoin 'Infrastructure Bill'

Original Title: "Never Underestimate the Significance of the US Stablecoin 'Genius Act'"Original Author: 0xTodd, Partner at Nothing Research


If the US stablecoin bill, the "GENIUS Act," passes smoothly this time, its significance will be tremendous. I even think it's significant enough to enter the top five in Crypto history.



Although abbreviated as the GENIUS Act, which translates directly to the Genius Act, it is actually the Guiding and Establishing National Innovation for U.S. Stablecoins, which translates to "Guiding and Establishing National Innovation for US Dollar Stablecoins."


The proposal is lengthy, with several key points summarized for everyone:


· Mandatory 1:1 Full Asset Backing: Assets include cash, demand deposits, and short-term US Treasuries. At the same time, misappropriation and rehypothecation are strictly prohibited.


· High-Frequency Disclosure: Reserve reports must be published at least monthly, introducing external audits.


· Licensing Requirement: Once the circulating market cap of the issuer's stablecoin exceeds $100 billion, it must transition into the federal regulatory system within a specified timeframe, adopting banking-grade regulation.


· Introduction of Custody: The custodian of the stablecoin and its reserve assets must be a regulated qualified financial institution.


· Clear Definition as a Payment Medium: The bill explicitly defines stablecoin as a new type of payment medium, primarily regulated by the banking regulatory system, rather than restricted by the securities or commodities regulatory system.


· Embracing Existing Stablecoins: A maximum 18-month grace period after the bill's enactment, aimed at encouraging existing stablecoin issuers (such as USDT, USDC, etc.) to promptly obtain licenses or become compliant.


After finishing the main content, let's talk about the significance of this matter with an excited heart.


Over the years, when others asked, "After working in the Crypto industry for 16 years, what application have you created?"


In the future, you can confidently tell others—Stablecoins.


First, Clearing Concerns is a Prerequisite


Some people have held opposing views. In the past, people's impression of stablecoins was that they were an opaque black box. Every few months, there would be FUD — whether Tether's assets were frozen or Circle had a significant black hole deficit.


In fact, if you think about it, Tether easily rakes in billions of dollars a year just from the interest on those underlying government bonds. Circle, slightly less, also made a $1.7 billion profit last year.


They basically made money while standing there. From a motivational standpoint, they have no malicious intentions. In fact, they are the most eager for compliance.


Now, this opaque black box will become a transparent white box.


In the past, the only complaint was that Tether's funds might have been frozen by the United States. Now, they will be directly placed into U.S. compliant custodial institutions, with high-frequency disclosures, so you can rest assured.


【No need to worry about a rug pull】 is such a huge advantage—I think especially all Crypto people understand this.


Second, Mastering the Standard is Very Important


Stablecoins were once almost on the verge of being overtaken by CBDCs. In any country, if a central bank digital currency really exists, it is highly likely not built on a blockchain, at most it is built on some internal central bank consortium chain, which to be honest, is meaningless.


When CBDCs were at their peak, that was the most dangerous time for stablecoins.


If CBDCs had become a reality back then, stablecoins today would have been relentlessly suppressed into a dark corner, and blockchain would only be able to play a minimal role.


The remaining half-dead stablecoins would even have to learn the standards of central bank digital currencies, completely relinquishing their standard-setting power.


And now, stablecoins have won (or are about to).


Instead, everyone should learn the 【Blockchain + Token】 standard.


Nowadays, many blockchains actually have no meaningful applications on top, only stablecoin transfers. For example, with Aptos, the only scenario I use Aptos for is transfers between Binance and OKX.


And now, stablecoins will be legislated, what does that mean?


That's right, blockchain will become the only standard.


In the future, every stablecoin user will be the first to learn how to use a wallet.


As an aside, I actually think Ethereum's concerted push for EIP-7702 is quite forward-thinking. While other chains are all about memes, thank you Ethereum for sticking to account abstraction.



EIP-7702 is about Account Abstraction, which can support, for example:


· Social Account Registration Wallet

· Paying GAS with Native Coin

· And more


This paves the way for future new users to heavily use stablecoins, solving the last-mile problem.


Third, Deposit Enters a New Era


Furthermore, once stablecoins receive legislative support, deposits and withdrawals will become even easier.


Let's imagine a scenario: previously, hindered by the gray nature of stablecoins, but after the bill passes, many traditional brokerages can support stablecoins themselves. The money from a US stock investor can be converted into stablecoins in minutes and instantly deposited into Coinbase. Believe it or not.



Let's imagine another scenario: if the brilliant bill smoothly passes through the House of Representatives, next, you will see:


Due to the extremely lucrative nature of this trading, existing stablecoin leaders and newly entering traditional giants will crazily start promoting their stablecoin products.


And an outsider, due to these promotions, will start using stablecoins. And then one day, after finding out that the wallet account has been created, will explore Bitcoin inside. Is mining Bitcoin difficult?


Stablecoins are a huge Trojan horse. The moment you start using stablecoins, you unwittingly step half a foot into the Crypto world.


Fourth, Conclusion


As a large reservoir for digesting US debt, although stablecoins cannot directly absorb debt, they at least provide ammunition for the US debt secondary market. These functions are quite important, and slowly, stablecoins are becoming a part of the US debt market's body. Therefore, once the US legislation is passed and experiences the benefits, there is no turning back.


And, we are also confident that stablecoins are indeed one of the great innovations in our industry. People who have used stablecoins will find it hard to return to the traditional cash-banking system.


Once the bill is passed, users can't go back. In the future, concerns are about to be resolved, standards will be mastered, and the era of large deposits seems to be on the horizon.


Original Article Link

Pharos, deeply integrated with AntChain, is about to launch. How can we get involved?

What is the relationship between the $8 million funded NewChain and Ant, and how will they interact?

MOG Coin Skyrockets as Elon Musk and Garry Tan Embrace "mog/acc" Identity

「mog/acc」 is rapidly sweeping through various figures, from Elon Musk to Garry Tan, boosting the project's visibility and ultimately driving up the price.

Key Market Intelligence on May 14th, how much did you miss out on?

Featured News


1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens

2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours

3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH

4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join

5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15


Trending Topics


Source: Overheard on CT (tg: @overheardonct), Kaito


PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.


COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.


XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.


DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.


Featured Articles


1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"

Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?


2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》

LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?


On-chain Data


May 14 On-chain Fund Flow


Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?

Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?


The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).


The "gooning" Culture in Forums


A ludicrous and absurd Solana meme that some actually buy into.


GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.


It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.


In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.


GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.


GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.



The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.



While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.


From Wasteland to Moon in One Night


GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.


GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.


The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.


As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.


Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.



Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.


Community members speculate that the meteoric rise of GOONC may be the "last hurrah".


Popular coins

Latest Crypto News

Read more