X Space Review | Discussing Key Trends and Opportunities to Watch in 2025
Major institutions predict that BTC will break its previous high this year, and AI Agent, DeSci, RWA, DePin, and others are seen as key tracks to watch in 2025. The year 2025 holds much promise! At the beginning of the new year, BlockBeats invited crypto KOLs to discuss the trends and opportunities worth paying attention to in 2025.

BlockBeats: Let's start with some introductions.
Anthony Z: Hello everyone, I'm Anthony, the head of the Asia-Pacific region at The Graph Foundation. I've been working at The Graph for about 5 years, entering the industry in 2018, with around 7 years of overall experience, making me a "veteran" in the field. I mainly work on non-technical aspects of Web3 data infrastructure and also engage with the technical community. In the past, we rarely discussed the market with friends in the industry, but this year, I'd like to give it a try. I also have some AI-related content I'd like to share with everyone.
Sanzhi: I'm Sanzhi from AmberAC, which is the accelerator arm of Amber Group. We mainly focus on projects in the AI and Crypto tracks. If Anthony calls himself a "veteran," then I'm a "newbie." Previously, I focused on the developer community and was closer to developers. I started engaging in market trading in March this year and have been researching AI Agent and meme coins recently.
CM: I'm Chen Mo, mainly involved in DeFi-related research and project investments. Lately, I've been following the AI agent space and I'm currently in the learning phase. I'm glad to accept the invitation to exchange ideas with everyone.
EO: Hello everyone, I'm an investment manager at Future Money Group. We mainly invest in the DeFi and AI tracks. We started investing in DeFi in 2020, and this year, we have invested in several AI projects. We are currently bullish on the AI agent track. However, due to AI computational power and energy issues, the infrastructure is not yet mature, resulting in slow development of AI agents. Nonetheless, we are optimistic about this track and believe that many excellent projects will emerge in the future.
BlockBeats: Could each of you share your best trade or most profound lesson learned from 2024?
Anthony Z: I trade infrequently. When the price of Bitcoin rose to over $60,000 this year, I increased my position, and when the price of Ethereum was below $3,000, I also bought some. I mainly focus on holding. Originally, some of my friends were quite resistant to cryptocurrency, not very interested, mainly trading in US stocks and the like. But this year, some new friends who joined the circle said they started trading ADA. I had always been hesitant to touch ADA, but seeing it indeed rising, I think this might be because these new entrants have become the new price setters. Our old-timer perceptions may no longer apply, as we are somewhat outdated.
Sanzhi: I remember in January or February, I didn't know much about tokens. At the time, I heard that Pepe was good, and a friend of mine also said Pepe was good. Although I didn't quite understand it, because both recommended it, I bought some Pepe. I didn't buy much, probably a few hundred U, but later the profit tripled. At that time, I only dared to buy 100U of any token.
Lately, because I needed to research market trends and hotspots, I started trading on my own. I previously bought SOLANA. After buying it, I directly placed an order for a meme coin on Pump.fun. Although I am not familiar with these quick in-and-out operations, if I believe in a project, I will do some research. The meme coin I bought has also roughly doubled or tripled. At its lowest point, it was only about $0.018 a few days ago, and now it's about $0.1, almost a 10x return. When it was at $0.02, I crazily recommended it to my friends, saying I got in at $0.05, but later I got stuck. I find it quite amusing.
Throughout the trading process, I didn't do very well. I tend to lean towards long-term holding of tokens because I don't have time to watch the candlesticks constantly. After buying, if the token drops, I'll add to my position; if it rises, I'll hold. But I have a mental expectation, for example, if I think it will rise 10x, and if the token doesn't meet my expectations, I won't sell. If it goes to zero, I'm okay with it. I got in at $0.05, but when it dropped to $0.02, I only added 20U, which didn't fully follow my strategy. However, despite the continuous price drop, I didn't sell. Now that it has rebounded, exceeding the previous high by one or two times, I still haven't sold and continue to hold long-term. I lean towards conservatism, needing to validate that my strategy is correct. After doing a lot of research, I will buy, develop a trading strategy, execute it, and maintain a mindset where going to zero is also okay.
CM: Recently, I have been paying more attention to the DeFi space, especially in the past few months of 2024. DeFi has regained some market attention. Some leading assets, such as AAVE and LINK, have also performed well, which are assets I have held long term. In the mid to late stages of the bull market, they have shown good performance, partly influenced by some policy factors, such as Trump's team or projects indirectly holding some DeFi-related tokens.
I have done more research on the DeFi space and am not very good at other tracks. I have always believed that DeFi is one of the few tracks in the cryptocurrency community that can currently change the market structure. Before the emergence of DEXes or lending platforms, users did not have many choices and could only trade and borrow on centralized exchanges. Now, many excellent projects have appeared on-chain, providing more options. For example, the recently popular Hyperliquid has also received a lot of attention in the derivatives space, which is still a trend, so I will continue to focus on this track for the long term. Correspondingly, I have not seized many opportunities in hot tracks like Meme. Part of the reason is path dependence, and my focus is also limited. For the AI track, I have bought some leading assets, and I have not caught onto other small projects. I hold some leading tokens like AI16Z, VIRTUAL, and AIXBT. I still mainly rely on some previous experience.
EO: After experiencing two market fluctuations in 2024, I have some painful experiences to share with everyone. In these two fluctuations in April and December, one important lesson I learned was to always choose strong coins for investment. Although weak coins may be cheap, they are actually not suitable for positioning. These coins may be strong for a day or two, but they will quickly weaken again, overall performance will not be good, and the candlestick chart shows significant volatility. Especially when the market is bad, these coins experience even larger drops. In the market fluctuation in November, I opened two positions for AAVE and DYDX. I could clearly feel that AAVE had a very strong bottom during that time, never turning back with each rise, while DYDX was relatively weak. Although I had a bias towards DYDX, looking at the cycle, weak coins indeed did not perform well.
Furthermore, some coins that were once strong also need attention, such as PNUTS. I missed the opportunity when it was rising, and when it dropped to around $1.2, I tried to catch the falling knife twice, only to be disappointed both times, eventually giving up on the coin. Recently, the PNUTS coin price has rebounded to $0.6. It is essential to be cautious of weak coins in the near term. Based on my experience, if a coin attracts a lot of bottom buyers, the price will rise faster. Therefore, I still recommend buying strong coins in a bull market. If a coin is not strong even in a bull market, there is basically little hope.
Another experience is that the market usually gives us some buffer time during a downturn. For example, starting from the flash crash on December 9, the market's subsequent performance was not strong, and many coins did not perform particularly well. Many people have started to sell off their holdings, trying to exit the market, and large institutions or whales usually do not buy in large quantities at this point because it is not the stage of the main uptrend. During this stage, it is recommended that everyone must be vigilant about risks, set stop-losses, which can mitigate some risks, otherwise, it is difficult to stop losses in time during a crash.
Anthony Z: I would like to ask Teacher Chen Mo some questions. After the bull market returns, the DeFi track can be said to be the most mature. Hyperliquild is quite unique, gradually moving from behind the DEX to develop Layer1. What is your view on this project?
CM: My personal opinion is that Hyperliquild actually seized the opportunity where all conditions were favorable. Many people believe that it does not have much difference in project mechanics compared to DYDX. DYDX had good data during the early airdrop, but the ultimate effect was not good. The derivatives track has always been considered gradually debunked. Many people believe that those who trade futures on centralized exchanges will not move to the chain. First, there is a high learning cost on-chain; second, speculative futures traders and on-chain players are two completely different types of people. Similar to those who played NFTs in the previous cycle not knowing what a token is.
Right now, I also do not think that Hyperliquild can attract users away from centralized exchanges, but some users may come over. However, the main users are still those on-chain existing users who are already accustomed to on-chain interactions. Hyperliquild just provides them with a new venue.
Hyperliquild did indeed perform better in early-stage market operations and community building than many projects. Although there are FUD voices in the market, good products always face controversies. Currently, many people doubt whether Hyperliquild can sustain its development because the project's token has not been fully distributed, so many may trade based on token expectations. A clear indicator for the future of the derivatives track is if, once the token incentives are removed, the trading volume does not decrease, and the user count does not drop, then the project likely has a future.
DYDX's sustainability worsened afterward; once the token rewards decreased, users felt there was no profit, and its sustainability weakened. You can observe whether the project still has sustainability after the token's expected distribution ends with market development. If there is sustainability, some users will stay. Many people still prefer on-chain trading now, even though centralized exchanges have some mainstream assets, and gas fees are lower. Hyperliquild has potential, but it cannot be guaranteed to succeed. Once it does, it will be a phenomenal project. Many say that Hyperliquild is not decentralized enough, but decentralization is a gradual process, so this is not a significant issue. Overall, Hyperliquild is a project worth paying attention to, which has done well in seizing market opportunities and timing, but it is still too early to say it is the endgame.
BlockBeats: AI Agent is a direction that everyone has been focusing on. Could you please talk about how you view the current development of AI and the core focus in future development?
Anthony Z: I believe the earliest AI narrative can be traced back to OpenAI's release of ChatGPT. After that, many AI-related crypto projects began to emerge. At that time, those projects mainly discussed grand narratives, such as decentralized computing power and a computing power network, which were concepts somewhat distant from reality. Recently, due to the overall development of the AI industry, the integration of AI and Web3 is inevitable. Taking AIXBT as an example, it combines some macro-level trading ideas with data from CoinMarketCap and discussions on Twitter to formulate strategies. However, they have not yet integrated specific on-chain data and transaction information, hoping that this will be the next development direction. At The Graph, we mainly focus on infrastructure development in this area. Overall, most current AI projects are demonstrating practical use cases, and the next step should involve more detailed development.
EO: We actually value the AI track very much, and we hope that the future of AI + Crypto will move towards automation. However, at present, AI still needs a lot of time and financial support in terms of infrastructure. Infrastructure cannot be significantly improved in a short time. There are currently some AI agent projects that involve automation tasks like posting tweets, which fall far short of everyone's expectations for AI agents. These functions can also be achieved through scripts, which do not constitute AI agents in my opinion. I think it will be difficult to see truly advanced AI agents in the short term, and infrastructure cooperation is still needed.
Recently, there are two tracks that I am optimistic about. For example, the AI and DeSci tracks, which are usually financed through token issuance, and after the funds are raised, research and product iteration are carried out. These tracks may currently be in a bubble stage, where everyone is enjoying the dividends brought by new technology, but it is uncertain how long the bubble stage can last. In the future, I will pay more attention to the underlying technologies and infrastructure of DeFi, such as privacy technology. On the application layer side, we also need to see if the Web2 track can develop excellent AI agent projects.
Sanzhi: I just joined AmberAC, so I will share some insights from a different perspective. Earlier this year, I created an AI Crypto community. We divided the AI track into several levels: from bottom to top, including infrastructure, which encompasses computing power and inference training. Then comes data collection, including processing, labeling, cleaning, etc. Next is the model layer, and then the application layer. Currently, many AI agents actually belong to the application layer category. In the AI track, there are several projects worth noting, such as Bittensor, which has innovated in terms of mechanism and has a clever tokenomics design. Additionally, Sahara AI raised about $43 million in the first half of the year. MyShell AI belongs to the application layer, serving as an Agent marketplace platform. Vana is in the data layer, focusing on data privacy protection involving data and computation. In March-April of last year, AI made its way into the Crypto field. In March-April of this year, AI began to develop from various aspects such as data and applications. However, the standout moment should be the start of the AI Meme trend.
Whether it's infrastructure, models, or data, to attract a large number of users at once, AI is still constrained by technology. In that case, it's better to extract the tokenizable part directly. Therefore, the AI Agent quickly gained popularity through the use of Memes. I believe this is currently a very good direction. During a bull market, while the technological aspect is certainly important, what people are more focused on is marketing. People tend to experience FOMO, and at that time, it is difficult to deeply attract their attention with technical content. If clever marketing is done, such as using Memes to attract attention, focusing more on marketing during a bull market, and delving more into technology when the market is sluggish, it may be more effective. I speculate that the AI Agent will continue to gain popularity. Currently, it is still only at the textual stage, but in the future, it may expand to multimodal forms.
OnChain Data also has great potential. For example, if an AI Agent interacts with us on Twitter, and we tag an address, it can immediately inform us of the on-chain activities of that address. Another example is DataChain, where you can feed some raw data to an AI Agent. When we interact extensively with these agents, a significant amount of data is generated. This data is relatively authentic because it is the result of our interactions. This data will be a valuable resource for training AI in the future. Therefore, I believe DataChain also has a tipping point.
CM: I am more focused on the perspective of Crypto users and market demands. Currently, I believe that the AI Agent is still in the stage of concept hype. Everyone knows that the current technology is not yet mature. Compared to traditional AI, existing AI Agents have not achieved many substantial results. In the cryptocurrency community, imagination is the most important, just like in the early days of DeFi. Although DeFi is now one of the few tracks that have landed relatively well, it was also imagination that primarily drove it in the early days. People have gone through various stages of mining in the early days, stumbling into numerous pitfalls, but also encountering many opportunities for overnight riches. It has been a very tumultuous process, but the premise is that this track requires sufficient imagination. NFTs are also successful because they are full of imagination and have a strong driving force, which can generate high attention.
The AI Agent also has a high ceiling in the traditional AI field. Even though the current technology is not mature, you can imagine the future development potential. Even in the Crypto field, we realize the limitations of current technology, but once there is a breakthrough in traditional AI technology, the prospects of the AI Agent will be very broad. It is not very likely to expect to accelerate the evolution of AI in the Crypto field through various means. The main battlefield for AI still remains in Web2.
The crypto space has a significant advantage in that it can amplify any effect, especially some positive effects or effects that can make money. For some independent developers, they are fully capable of migrating mature AI technology from the traditional field to the blockchain, which is relatively cost-effective. I believe that in the future, there will be many bottom-up opportunities in the AI Agent field, not necessarily all VC-led formal projects.
At this stage, there will be many opportunities for developers and entrepreneurs to enter this wave, which is very important. There was a stage before where everyone was FUDding VC coins because many ordinary entrepreneurs found it challenging to participate, and the market had become extremely competitive. But for AI Agents, there is opportunity in the future. Therefore, I believe its impact in the user community will be greater than in other tracks, which is my somewhat superficial view. As for how far the technology can go or whether it can change something, from my perspective, it can only be observed and waited for.
BlockBeats: Existing AI large models, whether in Web2 or Web3, have already trained on all free high-quality content on the internet. So, if we want to continue developing high-quality models, we may need some paid data support. In the future, what kind of competitive landscape will there be in the AI data acquisition field and service agreement field?
Anthony Z: This year, we have made a lot of attempts. The Graph has been laying out AI for a long time. The training of AI large language models requires a large amount of data, and The Graph is doing data infrastructure. In March of this year, we released a whitepaper introducing our progress in AI. We have a team dedicated to AI. Two years ago, I met this team, and they proposed using The Graph data to build a tool for querying on-chain data using natural language. For example, you can ask it about Vitalik's account transactions in the past year and a half, and it will convert this question into The Graph's query language, retrieve real-time data from the chain, and provide answers and data lists. In March last year, the team successfully developed this tool.
In order to help everyone better understand The Graph, let me briefly introduce it. Many people ask me about the difference between The Graph and Chainlink. Chainlink brings off-chain data onto the chain, for example, providing token prices from exchanges to on-chain Dex. The Graph, on the other hand, takes on-chain data off the chain for transaction data analysis or front-end transaction history display, among other uses. It is a developer tool.
In the traditional Internet, Google is responsible for indexing and filtering Internet data, and providing data services to other companies or independent developers. In contrast, The Graph has over 100 Graph nodes that provide indexing services for on-chain data. Projects such as Aave, Uniswap, SushiSwap, etc., all call The Graph's API. When you make a trade on Uniswap, the displayed token pair price and trade history data are retrieved through The Graph. When you make a trade, you are also interacting with The Graph's API. When these API endpoints are called, the data is actually transmitted to The Graph's network. Projects need to pay query fees when accessing data. Therefore, The Graph itself is a decentralized data network infrastructure and data marketplace, embodying a decentralized data network architecture.
Running and training AI models only requires an additional system. We have been developing this system last year and released a product called Agentc. The front end of Agentc is similar to ChatGPT, where you can chat with it, and it can provide feedback by accessing data. The AIXBT I mentioned earlier isn't actually connected to on-chain data, but if combined with The Graph, it can fetch real-time transaction data for analysis. For example, you could monitor the transactions of whale addresses or meme coins. Through this data analysis, the trading recommendations provided by AIXBT may be more reliable.
What we are currently doing is integrating the construction, operation, and execution of Agent all on The Graph. Since the release of Agentc, we have been working in this direction. However, we found that the accuracy of the trained LLM model is only slightly above 63%, which is insufficient. Therefore, we are developing a new model called Knowledge Graphs & LLMs, as well as creating a new transaction data standard called GRC20. While ERC20 is the standard for issuing tokens on Ethereum and represents a value exchange standard, GRC20 is an information exchange standard that includes relationships between data. In summary, these attempts of ours can leverage on-chain data and AI for simple integration, but for complex use cases, errors become more prevalent. Not only do we need to obtain on-chain data, but we also need to integrate and tag the relationships between various data points. This is what we are going to focus on next.
EO: I think AI data is actually quite crucial. In theory, one of the advantages of Crypto is being able to obtain some data through token incentives that Web2 cannot access. Many projects are also working on this. Currently, most useful data is controlled by large companies. I believe project teams need to think about how to obtain data from C-end users, and this data must be useful. Furthermore, users need to willingly contribute this data. Lastly, what's crucial is how project teams utilize the contributed data. These three points are vital. If any one of them is missing, you may not know how the data is being used or transmitted downstream. If middleware can handle and package data and pass it downstream, it can significantly enhance the efficiency of downstream data usage. Additionally, users are very concerned about data breaches, so encryption and privacy protection are also areas worth focusing on. I pay more attention to the field of AI plus FHE and am also considering how to effectively prevent user data leakage.
Sanzhi: I believe that a project performing well in the Crypto and Web3 fields must innovate around asset issuance to mobilize synergies. The popularity of AI agents is due to their connection to asset issuance. Previously, we would use a smart contract to generate a token, but now we can use an AI agent to bind and generate a token. Additionally, data is also crucial. In the past, we did not have enough awareness of our data sovereignty, and our data has never been directly monetizable. The previous logic for data monetization involved selling data to an application, which would then sell it to an advertiser, going through many intermediary steps without direct monetization. However, data monetization has evolved with two new methods: one is monetizing data by feeding models, and the other is issuing data as an asset. For example, taking a cancer patient's data as a data package that can be issued as an asset has significant potential.
During trading, apart from looking at information on Twitter, I also check the transaction data in GMGN. If there could be an Agent that integrates this information, providing a multi-perspective and objective data, such an Agent would be very valuable. If an AI agent could help me process all on-chain data, providing intuitive insights, I would be willing to pay for such a product because it can save a lot of time. Transforming such a product into asset issuance also has great imaginative space.
While individuals may not pay much attention to privacy protection, large companies are very concerned because of various privacy protection regulations. With privacy protection laws becoming increasingly standardized, there is vast imaginative space for data sovereignty, data privacy, and data assetization. Decentralization is closely related to ownership. If the collaborative and ownership-related aspects can be combined, there may be significant development potential. As for hardcore AI projects, further observation is required to track their development.
CM: My view is similar to that of previous guests, focusing mainly on data quality issues. Currently, much data is held by tech giants, and user-end data acquisition can be achieved through token incentives. Many projects are developing this model, and I think it has great potential. Previously, many people were averse to the play-to-earn model because it had relatively weak intrinsic value creation. However, AI data labeling is quite valuable, and this data can be profitable when transformed into AI products. Token incentives may be effective in AI data acquisition, but each link in the process needs robust mechanisms.
BlockBeats: Finally, let's discuss the main tracks to focus on in 2025 and what opportunities are still worth betting on in the DeFi space. Do you have any specific operational plans for 2025?
Anthony Z: This year, I will pay particular attention to the RWA track because it is an area supported by policies that can bring in new money. Although RWA is an old concept, it has received support from the Trump administration and related interest groups, which will unlock a lot of liquidity. I will focus on top projects in this track. If you are in Canada or Asia and want to invest in US assets but do not have a suitable channel, if assets can be tokenized on-chain and have relevant policy support, this will bring many opportunities. This kind of innovation is also beneficial to the US itself and will create new channels and opportunities for the international financial market.
CM: Regarding DeFi, I roughly divide it into two directions. First, from the perspective of policy trends, I am interested in RWA-related content. Many traditional institutions such as BlackRock are also issuing tokenized funds on-chain, and these assets have many operational and liquid scenarios, which may have greater scalability than we imagine. So RWA is not just about moving off-chain assets to on-chain but has more diverse applications. We can call it RWA 2.0. The overall direction is guided by compliance and policy, especially since the Trump administration took office. Another aspect is that DeFi has been developing for several years, from initially only Uniswap and SushiSwap competing to later introducing lending and various composability strategies.
Now I believe DeFi will usher in the next stage of opportunities. Firstly, there is chain abstraction. If you pay attention to OP Super Chain, it will be easier to understand. In the Ethereum ecosystem, OP's horizontal expansion has almost surpassed Arbitrum, despite Arbitrum's different strategy. But judging from the indicators of horizontal expansion, most Layer 2 and Rollup solutions are now based on OP, including the recent hyped Base Chain and Worldcoin, all adopting OP’s underlying technology to realize their Super Chain plan. In the future, Super Chains will form a natural chain abstraction state. Asset transfers between Super Chains, cross-chain contract calls, and protocol communication will become very smooth. This is also a direction of DeFi evolution.
Bringing RWA assets on-chain will certainly lead to one certain outcome, which is an increase in on-chain assets. With more assets, whether as underlying collateral supporting other assets or as a circulating asset, the most direct impact will be on the DEX and lending tracks. The benefits in these two areas are most evident and can also be developed in Super Chains and chain abstraction. Secondly, when talking about the development of traditional DeFi, it will certainly usher in a new stage. The Trump administration provided policy support for crypto, and I believe DeFi will have significant growth potential in 2025.
Sanzhi: In the long run, from an application layer perspective, I personally will pay attention to Worldcoin. After previously contacting the Worldcoin foundation team, I learned that they are currently very focused on compliance and are adopting a top-down strategy. Because they need to use devices to collect personal data, they have more interactions with the government. Worldcoin's infrastructure performance is not outstanding at the moment, but they have a large user base. If you download their APP, you will find that it is mainly peer-to-peer interaction and has not formed a connected network yet. Additionally, there is no chat function inside, but they plan to launch this feature in the future.
Regarding the track, I mainly focus on AI and BTCFi. The reason for this focus is that after the ETF approval, many large institutions will have a demand for BTCFi. The third aspect is AI. I believe that the current bull market has already started, but there is not yet a clear concept of breaking the circle. I think the concept of breaking the circle may emerge in IP or AI Agent because outsiders can understand these two circles. Outsiders may not understand if you talk about RWA, chain abstraction, and other technical terms. I initially thought that IP was an important direction, but now I realize that outsiders can also understand AI Agent.
In addition, the Ethereum ecosystem also has huge potential for explosive growth, such as OP Stack and OP Superchain. Ethereum's Layer2 is not like other new public chains; Ethereum's Layer2 may develop into specialized chains, such as payment chains, RWA chains, or dedicated identity chains, which can drive the explosion of more applications. The Base ecosystem also has great potential. On the one hand, this may be due to U.S. policy support, and on the other hand, the collaboration between Base and Warpcast is quite interesting.
EO: The main areas I am focusing on in 2025 are DeFi, AI, and DePin tracks. Our fund mainly started with DePin, and we are very interested in this track. Many traditional funds entering this field often do not know which projects to invest in, but if there are some specific physical assets, they will be more interested. For example, the Hivemapper project, the team has earned a lot of money by selling cameras, and we are quite satisfied with their revenue and have high expectations.
These kinds of projects can indeed attract new users and have real demand. Hivemapper's map has covered 20% to 30% of the global area, and through a peer-to-peer token reward mechanism, it encourages users to collect new maps. Therefore, I believe that these projects can attract traditional funds and have real demand. Only DePin can connect with traditional businesses. The DePin track has not yet fully erupted, so if you are interested, you can pay attention. The future potential is still significant, and I hope that more projects in the DePin track can erupt this year.
Another important track is the DeFi track, which is a track that traditional Crypto partners like. This is because Crypto's origins are mainly based on financial innovation. In fact, I have been involved in this DeFi cycle since 2020, and I have a deep affection for this track and see great potential in it. Because it is a track that truly has the ability to generate value in the Crypto field, whether it's a large project or a small project, you can make some money. Another track is the AI sector. The AI sector is currently in a very hot phase. Although the returns may not be as stable as DeFi or DePin, I believe that its wealth effect should be the largest this year.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens
2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours
3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH
4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join
5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15
Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.
XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?
Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?
The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).
A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
Community members speculate that the meteoric rise of GOONC may be the "last hurrah".
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.