Andre Cronje's Latest Interview: "I Didn't Join the Crypto Space to Make Money" | Deep Dive
Original Interview: Decypher Podcast;
Guest: Andre Cronje, Co-founder of Sonic Labs;
Original Translation: Deepseek
Editor's Note: In this episode, Andre Cronje shared his original intentions for entering the crypto industry, his views on the current state of the industry, and his outlook for the future. He mentioned that he is not money-driven but is attracted by the industry's innovation potential. Despite the prevalence of numerous low-quality projects and issues with fund flows in the current industry, he remains committed to addressing the industry's challenges. Andre discussed the impact of Meme coins on capital flows, compared the ICO era with the present, and pointed out that infrastructure progress has reached 50%-60%, but breakthroughs are still needed. He also emphasized that future innovation will come from "crypto-native" developers and expressed his desire to drive the development of decentralized exchanges and infrastructure, ultimately achieving a transformation in the financial industry.
The following is the original content (lightly edited for readability):

AC's Original Intentions for Entering the Crypto Industry
Host: Today, I am very excited to have the opportunity to sit down and chat with Andre. I have been closely following your progress in DeFi, and many people have been inspired by you. I have a question – you have produced a lot of results and achieved success in this field. I believe you are already financially free, so why do you continue to persist?
Andre Cronje: When I entered this field, I was already financially free. I have never been someone driven by money. For me, money has never been a compass, no matter what the reason. At that time, I was working as a CTO in a traditional financial institution, and my job was stable, and my income was sufficient. Even if I lost my job, my savings were enough to support me without any problems for about five years.
Initially, when I entered the crypto industry, I was actually a skeptic because it was full of various exaggerated claims. I don't know if you are familiar with my experience, but I started by performing code reviews on Medium blog posts. Many project companies would claim to have solved some distributed system challenge that had plagued the industry for decades, but when you looked at their code, you would find it was just a 'Hello World' – they hadn't done anything substantial; the disparity was very clear.
The reason I eventually stayed was that while 99% of things were garbage, that 1% was real. The underlying technology in this industry does offer a new financial paradigm, a better financial model. Despite traditional finance always claiming that crypto is a scam, from a data perspective, cryptocurrency fraud accounts for less than 0.02% of all financial fraud.
Of course, this is also a numbers game, with traditional finance being much larger in scale. But fundamentally, you can see on one side a highly opaque system, and on the other side an extremely open and transparent system that anyone can view.
The reason I stayed is very simple. I am inherently a problem solver, and there are still too many problems to be solved in this industry. In my previous career, most of the problems had already been solved, lacking true innovation. The banking industry, the financial industry, and even now, although there has been some innovation such as optimizing user experience (UX/UI) and launching mobile apps, these are not real problems for me. Of course, this is not a lack of respect for designers and UX/UI professionals; their work is very important, but it is not what excites my brain.
In the blockchain industry, especially now, there are not many people truly trying to innovate. In 2016 and 2017, when I first entered this industry, I could see multiple in-depth and valuable whitepapers every day. Now, it's considered lucky to see one decent whitepaper in six months. I can understand this change because I have been through it myself. For example, when the ACC (a protocol founded by Andre Cronje) was squeezed out of the industry, I understand that feeling and why many developers gradually gave up.
Furthermore, there are significant issues with the flow of funds, and most developers are inherently lazy. If a skilled developer has two choices — either spend five minutes issuing an ERC20 meme coin on Solana or Ethereum and potentially make millions of dollars, or spend several years writing papers, going through peer reviews, validating contracts, fixing bugs — the lazy choice is almost obvious.
Host: And besides, the lazy choice is actually more advantageous, right? Like meme coins are not secure now, right?
Andre Cronje: No, you are 100% secure because now we have relevant legislation that clearly states you are safe here. But this actually makes the situation worse, right? Because it further hinders those willing to take risks and innovate, which is a problem I have been pondering.
For example, when I initially launched my first token, it was seen as a community-driven model and a way to be immune to regulation. Since there was no fundraising, it was 100% community-driven, with no team allocation, hence there was no expectation of "what the team should do."
To some extent, it also provided a blueprint for others, indicating that there are indeed ways to bypass regulatory constraints. But at the same time, the incentive mechanism of this model also has issues — the team lacks economic or future development incentives, or even salary security.
So, I feel like people in the entire industry have now stopped trying to innovate, and I hope this situation can be reignited. Because what we see now is just the same codebase being redeployed countless times on different blockchains, L2s, or just renamed. I don't know, this phenomenon is just very exhausting.
Host: I am looking forward to delving deeper into this topic with you because I think you have strong views on how the industry can improve. I want to discuss your previous mention of the view that "99% of projects are scams or out to get the users." Do you think this ratio still holds true today?
Andre Cronje: I think the situation has actually worsened, but my view on this issue is somewhat contradictory. On one hand, in my earliest blog post titled "Building in DeFi Sux," I mentioned that the crypto industry votes with capital. If everyone pours money into low-quality copycat projects, the market will be flooded with these projects because they are easier to make money from. Investors are not willing to take the risk of entering a new protocol because the risk is too high, so they prefer to park their money in the "5062nd Aave fork project."
But on the other hand, I also have to admit that those who engage in the Meme coin craze would not have invested in DeFi infrastructure or truly decentralized financial protocols in the first place. So, now my mindset has shifted. In the past, I was angry about the misallocation of funds, but now I realize that those who put money into Meme coins or various copycat projects were not going to touch DeFi or any real decentralized financial protocol anyway.
Host: I think a fundamental assumption of the crypto industry is that all these assets have been financialized, right? These assets were priced from the beginning and could be freely traded. This means that the core of the entire ecosystem is actually built around asset trading. And those who truly entered the industry for the technology (although it has become a meme), are not mainstream either, or rather, they also want to make money from these things.
Andre Cronje: Yes, I don't blame developers with skills for creating Meme coins to make money. Even Vitalik has expressed a similar view, believing that you can first make that money but should then reinvest that money into the product or project you truly want to build. This situation may indeed exist. We can look at the ICO craze, where many people made a lot of money at that time, and they did reinvest a significant portion of that money back into the crypto ecosystem.
But I think the situation is different now. If you look at the flow of funds in the past compared to now, the crypto industry is increasingly integrating into the traditional financial system, which is both good and bad. In the early days, if you participated in a successful ICO, as an investor, you earned a significant amount of ETH on Ethereum—back then, there were no mature cash-out channels like stablecoins, so you had almost no way to take this money out of the ecosystem. So, you would choose to reinvest the funds into new projects, new ideas, or provide liquidity support.
However, the current Meme coin market situation is different, with more of a "money in - make a profit - money out" dynamic. Funds do not truly flow into a broader ecosystem. But as I mentioned earlier, you must adjust your mental model—this money was never meant to enter DeFi or other infrastructure projects.
Nevertheless, I do believe this has led to a new phenomenon—previously, a development team might have issued a token to make some money, but because it was difficult at the time to directly cash out this money to a bank account, they were more likely to reinvest the funds into a new protocol. Now, they can easily cash out this money to a bank account and simply retire with the cash.
Infrastructure Progress
Host: You mentioned the ICO era, do you think one of the problems back then was the lack of infrastructure? How significant was the infrastructure's flaw in all of this? After all, you built a highly successful product in that environment back then and now you are pushing for further infrastructure development. So, how big of an obstacle was the imperfect infrastructure in the past? How far are we from solving these infrastructure issues now?
Andre Cronje: Participation was indeed much more difficult back then; for example, registering on an exchange was harder, depositing money into exchange accounts was harder, acquiring Ethereum to participate was harder, and even setting up a wallet was quite a hassle. From an infrastructure perspective, everything was much more challenging back then.
At that time, we didn't even have on-chain oracles. Apart from ICO participation itself, just from a building perspective, oracles were almost non-existent. There weren't fast RPC calls, and many times you had to read data directly from smart contracts.
The infrastructure now has improved a lot; the experience required from teams is much lower, and they can launch products that we spent a lot of effort on in the past. Because the tools are more mature, infrastructure spending is higher, and user onboarding is smoother. If I were to make a rough estimate, I think we have achieved over 50% of infrastructure evolution, but not much more than that, probably somewhere between 50% and 60%.
Host: So, you believe this percentage is lower than what most people imagine?
Andre Cronje: It depends on how involved these people are in the industry; even on the blockchain level, there are still many issues to address. Moreover, technological advancement is not linear; it progresses in leaps and bounds, with each stage requiring a breakthrough to move to the next level. Just like the development of the internet, there were initially 56K dial-up modems, requiring specific hardware, a specific connection method, dialing in through a phone line, and needing a specific network card. These were the barriers at the time. But if you fast forward to today, you just need to open your phone, and all these things have been seamlessly integrated wirelessly.
The development path of blockchain is similar. I feel that it has not yet entered the fiber optic era, but if we were to use a traditional internet analogy, it is probably somewhere between the ISDN and ADSL stages, nearing the edge of the next major breakthrough. Ultimately, our infrastructure will only be truly successful when users no longer care which blockchain they are using. Just like when using an application, you don't consider whether its servers are from Hetzner or Amazon Web Services (AWS); these details are irrelevant to the user. Blockchain applications also need to achieve this kind of experience. It is only when the infrastructure evolves to this level that it can be considered truly mature.
Developer Ecosystem
Host: Do you think it's worth building applications now? You used to think it was worth building applications, but then shifted to infrastructure development. I'm also curious about this transition of yours. But if we have only solved half of the infrastructure problems now, shouldn't we focus more on infrastructure?
Andre Cronje: Using an internet analogy, this is like waiting until after the fiber optic network is popularized to start developing applications. But in reality, there were decades of valuable applications before the advent of fiber optics. Of course, you could say, looking back at MySpace, does it still have value? Now, it is seen as a failed project, but at that time, its existence was necessary because it was platforms like MySpace that paved the way for later social media platforms.
The current investment environment tends to look for companies that can last for centuries, but that's not always the case. Even if some companies will eventually be replaced, they still have value in their existence. The entire industry needs this kind of iteration. People must start building applications now so that future applications can be developed.
I like to use another analogy to illustrate this issue. If you look at all the major applications today, their developers basically grew up in the internet age. I was born before the internet appeared, so my way of thinking is not as "native" as theirs.
Even today, I still find social media very unfamiliar and unnatural, I don't like it at all, so I only use Twitter. But for those who grew up with the internet from an early age, they can proficiently use over 20 different applications simultaneously, which makes them better understand this field than I do and allows them to develop the next generation of applications, something that I cannot do. I think the development of blockchain is similar. Those who can create killer applications are often people who have been exposed to blockchain from a young age, not people who entered the field in their 30s.
Host: So do you think this is a difference between "crypto natives" and "non-crypto natives"? Or is it more like a difference between the "mass market" and the "non-mass market"? Do you see what I mean?
Andre Cronje: I think the end application will make this issue irrelevant. People won't think about whether it's a "decentralized Uber" or a "centralized Uber"; they will only care about which product is easier to use. Therefore, the reason why the decentralized internet will eventually become popular is that its design itself better aligns with incentive mechanisms and can more directly target consumers without the need for as many intermediaries.
For example, you could have a decentralized YouTube. Instead of having creators at the mercy of the massive YouTube platform, going through processes like ad review and revenue sharing, it's better to achieve more direct earnings through a decentralized approach.
In fact, even within YouTube itself, we have already seen this trend. Previously, creators mainly relied on YouTube's ad revenue, but now they are more inclined towards in-video sponsorships because it's a more direct way and helps build better user relationships. A decentralized version of YouTube is essentially optimized for this model.
Host: In the Ethereum whitepaper and some early literature, Vitalik mentioned the concept of a "decentralized Uber." But now, this term has almost become a meme, and many people believe that the development of the crypto industry will not actually move in this direction. However, from what you're saying, you seem to still endorse this view, at least that it might be achieved someday in the future?
Andre Cronje: I think everyone always compares the current internet with current blockchain applications, and such comparisons only lead to disappointment. If we change our mindset, for example, on-chain gaming is a good example. I actually quite like on-chain gaming. Why? Because it reminds me of those rough Flash games from the early 2000s—you had to download them into a Flash browser, play for a few minutes, then crash, and wait 4 minutes to reload to continue playing. But if you compare on-chain gaming with those Flash games, the experience of on-chain gaming is already great.
The problem is when people compare it with today's AAA-grade 3D games, like those ultra-high-definition, next-gen graphic games. In that comparison, on-chain gaming naturally seems terrible.
Host: Yes, it's like running a small game on a graphing calculator; of course, you can't expect its experience to be compared to an Xbox.
Andre Cronje: Exactly, right? We are currently limited by hardware and capabilities. In fact, there are many similar comparisons. Look, back in the early days of the internet, it only made sense in military operations and financial prototypes. Besides military applications, what we see now in the blockchain field is a similar situation. These are the first areas that truly demonstrate value because people are willing to invest money into them to build infrastructure to gain access. At that time, for a megabyte of data, you had to pay thousands of dollars per month. Now, what we're seeing with gas fees is a similar situation; you're paying for bandwidth costs. Although it's still expensive, it's precisely because of this that only certain types of applications can exist.
However, we are witnessing this transition happening; it's just that this process is slower than market cycles and people's attention spans. People will ask, "Why don't we have this now?" But in reality, we will have such a thing, but it might take another ten years.
Host: So, how confident are you in this future development? Do you believe that cryptocurrency can really change the entire world?
Andre Cronje: I don't believe that cryptocurrency will necessarily 'consume' the whole world. You know, in some cases, centralization might be better. But at the same time, if it's centralized, then it will be more attractive. However, there will also be people who prefer a decentralized way. For example, if you are a big bank, and all your data is stored in a specific database, like Oracle, you would definitely be willing to pay for an enterprise license for Oracle because you want dedicated personnel to solve your problems at any time.
You wouldn't choose the decentralized version, but there will also be a crowd that is more inclined towards a decentralized way. Look at some African countries where they often have community-based banks, where one person holds everyone's money.
For example, Stockfells, I think that's what they are called. This is an operational example because it provides better accounting, everyone can see it, and it still maintains the same trust assumption.
So, I don't think it will completely replace the traditional centralized world, but I do believe it can offer advantages in many areas. For instance, if you look at the bank settlement systems, they are extremely outdated and based on daily settlement, full of opportunities for fraud. Many times people just send Excel spreadsheets via email, and by tokenizing this small step, it could save banks and clearinghouses trillions of dollars, and this change could be achieved in a very short time.
Host: So, in order to reach the stage you mentioned where consumers and businesses can choose to use decentralized or centralized products, what lessons does the industry need to learn?
Because at some point in your career, you seemed to be somewhat tired or weary of the industry. So, the first question is, how tired are you of the industry now? And the second question is, what do you think we should do, how should the industry move forward?
AC's Reflection on the Crypto Industry
Andre Cronje: Currently, I am less tired than before, but this is not because the industry has changed. I used to be very tired because on one side, the blockchain community hardly offered any support, and on the other side, entities like the U.S. Securities and Exchange Commission (SEC) were attacking every day.
Back then, the situation was such that there was no reason for developers to stay and work. Part of the reason was that there had been a significant shift in blockchain participants. You know, when I first started developing in 2017, 2018, almost all participants were technical people. So the conversations we had were always very valuable. By 2021, 2022, participants suddenly became mostly non-technical people, more focused on money, which completely changed the nature of the conversations and made me feel very alienated.
I don't see a way to solve this problem because it's the result of more people entering the market. I think from that perspective, it is almost inevitable. Teams and developers need to adapt. I don't know how likely that is, but it's a real issue on the regulatory side.
You know, we have a grace period of four years to see what we can do in these four years. But four years from now, it could flip around. That's the issue I think everyone must keep in mind. If we can optimize during these four years, integrate blockchain into as many places as possible, it becomes almost irremovable. Then we will be in a very different situation, which is our responsibility as a community.
I think the lesson is that people need to have more tolerance for developers and teams, especially those trying new things. But I don't think that's going to happen because if you look at the crypto community now, what it has turned into, I always try to get people to understand that the mindset model is different when you go from someone posting on an internet forum to meeting them in person—they may become more aggressive.
On top of that, with anonymity, they don't need to take responsibility for their words, which can make them more hostile and aggressive. Now, suppose it's like a sports match; there are two teams competing, there will be more attacks and insults during the game.
Now, suppose there is a financial incentive. It's like a vicious cycle; the worst of human behavior is on display here. We are still incentivizing this behavior. I don't know how this situation changes. For me personally, I've just become more resilient. You know, when I started, going back to that technical group, my standard for whether people were satisfied was 99%.
If someone said something hurtful or had a different opinion, I would reach out to them privately. I talked to them, called them, took the time to understand their perspective. In ninety percent of cases, those people ended up becoming my friends or allies, so back then you could convert these people. By 2021, after a lot of introspection and a shift in my industry awareness, I changed this standard from "let me satisfy 99% of people" to "let me satisfy 51% of people".
I'm not looking to just satisfy 20% of the real audience and then ignore the remaining 80%. But this is also a process I've been through, something I had to learn, and almost every team that enters this ecosystem will go through this process. Many teams will be eliminated during this process.
You know, I think the current participants are probably only around 5% of what they used to be. In the past few years, there have been more builders leaving this space than new ones entering. All the true builders are the people I talked to back in those days.
Host: You mentioned the developer issue in the crypto industry, the lack of talent and builders for those interesting projects. So, what do you think future developers should be like? How do we attract them to enter this field, especially to build projects here?
Andre Cronje: That's a good question, and I don't have an answer. If I knew what to do, I would have done it already. Right now, I think what we're seeing is a revival of the "Silicon Valley VC-backed" model, where all projects are competing with each other, but I think it's a bit meaningless. However, during that time, there will indeed be some applications that will come out, and people will interact with them.
The reason I like building smart contracts is because they have a strong permissionless and composable nature. You know, everything I build is based on platforms like Uniswap, Alpha, Compound, etc., and I never need to ask for permission from them. I have never talked to any team or contacted anyone on any platform I've built. So, anyone playing at home deploying a smart contract has the opportunity to make a difference, and eventually, this may develop into something significant.
I think what we need to optimize is perhaps that continued composability and open-source nature. Because that is precisely the key to attracting and motivating developers to get involved. But the trend we are seeing now is that more and more projects are moving towards closed source rather than an open environment.
This way, there is no way to incentivize others to build on top of what you have, because they simply cannot, you've locked them out from the start. So, we may need to return to a more open-source culture. When I say open-source, I mean anyone can build on top of it, rather than like my code now, where I have to put a license on it to protect it. The current situation is that it's difficult to truly open-source code as others might fork it and add a token within 24 hours, which is not ideal.

Host: Yes, sometimes I like to look optimistically at cryptocurrency, much like how I view platforms like Shopify or WordPress. I think some of your early projects exemplify this, they are like modular things, building on top of other things. In fact, some of the constraints you dealt with back then made the product itself more interesting.
Andre Cronje: Right? Exactly. One quick lesson I learned in the Yearn project is, don't try to solve all problems. Throw some problems out there, and you often get a better solution. Sometimes you get a better solution, but usually you get a better solution. That's the trade-off.
Andre Cronje: But that's precisely it, you know, I've been thinking, why is Yearn more successful than other similar yield aggregators? The reason is simple; those yield aggregators didn't prepare well for others to build on top of them. Many of them have treasuries, but they didn't tokenize these treasuries. So when I deposit funds, I can't do anything. The first step I took was, well, I need to tokenize these deposits so they can be used elsewhere. That's the key. You need to optimize for composability so others can truly build something, which is a different design. You have to think differently about how to build because just building a product is easy, but if no one can build on top of them, then it's meaningless. So you have to keep thinking, how do you open up this system to facilitate the building of other things? People will build something; I don't even know what they'll build. You can do this in FIFA and the entire cryptocurrency space.
Host: Additionally, I know some of your future products are inspired by the problems you encountered while building the current product. We've seen this in Web2, where people often say build for your five-year-ago self or build for your own problems. I feel like in the crypto space, sometimes we lack that kind of thinking.
Andre Cronje: I mean, yeah, we do have that in the crypto space. I often hear this statement. I mean, many of the great products we have today are built by teams that forked out of the original team, they forked out of the original team and kept building. That's also why I say most of it is the same set of builders because they come from the same original OG team, right? But specifically, because they've been there, worked there, they've seen, hey, I can do this thing, and maybe that company doesn't want to do it, so they fork out and do their thing. But I agree we can definitely do more in this regard.
I think we can think more about how to make this thing more composable because that's also been a significant change over the years. Even looking at Compound and Uniswap, their initial v1, v2 versions were optimized for composability, very easy to build on top of. You could easily extend their interfaces and functionality. The current stuff might be better products in terms of consumer-facing, but worse in terms of builder integration, right? Much more complex, much more difficult. You need to communicate with the teams, and once you need to do that, you've already excluded 99% of the builders because they don't have a channel to reach out to you. So, yeah, actually, I haven't really thought about it this way, but as we continue this conversation, I think the most lacking aspect right now is that mindset of "how do I build for others on top of me" because I think that's completely missing.
Host: What are some applications? You mentioned this 99% and 1% thing, which means there are still some applications that interest and excite you. What are some applications currently that interest you?
Andre Cronje: So my main interest lies in applications that are trying to innovate and explore new things. I don't think they have reached the scale of the past. But I see some teams attempting, like the Shadow Guys, with their Shadow Exchange on Sonic. They are trying new gameplay in tokenomics, which I think no one has done before. I also believe tokenomics is a vastly undeveloped area. I think we still have a lot of work to do in this regard. But everyone, because it's highly financial, is very afraid to try anything new in this area. I don't blame them; it's scary because you're tying your public image to something that can fluctuate up and down. But we still have a lot of work to do in this area, and they are doing great work.
Andre Cronje: Silo is another team that is releasing some new tokenomics. I also really like their overall design philosophy. Now, in terms of gaming content coming out, I think there are many good things happening in terms of account abstraction, economic abstraction, user interfaces, and things like Pasky. I've played some on-chain games like Faith, Adventure, Sacrifice for Kingdom. Who else is truly innovating? Metropolis is working on a new dlmm AMM, which is great. I know there are things happening in the yield space, with Spectral and Pendle being the main players there. It's not an area I'm very familiar with, but there's definitely more going on there.
I think we're starting to see on-chain options and other derivatives go live. In the past, option pricing needed to be very accurate and very cheap, which you couldn't achieve on-chain because you didn't have the data and the fees were prohibitively high. Now we're starting to see a resurgence of these, but I think, like UNISWAP and AMS did for trading, we haven't seen a similar breakthrough for options, futures, and other derivatives. So I definitely think that will come next. The guys playing Margin Zero Strike are also experimenting and trying new things. So I'm keeping a close eye on them.
I think there's more work to be done in terms of on-chain purposes, which is one of the few innovations we're seeing, right? For example, the GMX model, Hyperliquid model. There's another one I'm forgetting right now because it's, you know, liquidity pools as the counterparty rather than exchanges as the counterparty. But I think there's still a step to go because right now your liquidity providers still bear aggregation risk in these pools, right? I think there's a way to make them only bear spot risk, just like the risk you bear in Uniswap. Insurance, I think, is another primitive we will see more of on-chain. Currently, not much is happening in this area; most of it is still finance-related. I think we'll see more in the next 6 to 12 months. But as fees go down and disappear, as wallets are no longer a necessity, as you stop realizing you're on the blockchain, I think we'll see more in the gaming and social layers.
Sonic Ecosystem
Host: Many of the projects you've mentioned seem to be part of the Sonic ecosystem or are moving towards it. Polymarket is an application that has been widely discussed, as well as Pump Fun. Are these applications attractive to you? Are there any other applications currently not on Sonic that you would like to see brought into your ecosystem?
Andre Cronje: Polymarket might be, definitely. I think they've done some really interesting things in the prediction market space, and I think they can do more. I feel like they are a bit hands-tied, you know, because of things like the lost account, let's see, the FTC thing, as they can be more than just a prediction market. You know, we see a new protocol there, True Markets, which uses the concept of prediction markets to do user-sourced articles, and I think that's a very novel idea, right?
Host: Yes, insurance also fits into that.
Andre Cronje: Insurance does indeed fit into that because it's a decentralized on-chain insurance issue, you still need a third party to say, okay, this is a payout. As long as you need that third party, you might as well do it off-chain. You know, there's no reason to do it on-chain. But once you have these verifiable sources, suddenly there's a reason to do it on-chain.
What else is interesting? I think we've got our major players that we want, you know, like some of the good gaming content. I think the guys from Fantasy Top are building some cool stuff. I don't mind them rolling out Pump; I think it's a very niche product that only works in its current position. I haven't seen their multi-gen strategy. There are some infrareds, like I would like to see Fantom Wallet come over because I do think they are almost at the stage where people are really realizing the speed we have. Because currently, the slowest part of interacting with Sonic is the wallet. That's where you spend 99% of the time. Because that moment from you clicking from the app to the wallet, that's instant. And then from the wallet submission, that's also instant. But the part in the middle that loads is the actual slow part. Now, there might be a longer list, but you know, these just pop into my head.
Host: I feel like you're particularly passionate about applications; you have a reputation as an app builder. Why did you eventually shift your focus to infrastructure?
Andre Cronje: Well, I mean, I did Fantom before doing any apps. So, you know, I've been on Fantom since 2018. So the focus has always been, and I realized that a lot of the debt we're not seeing is because the underlying infrastructure layer is flawed. The most obvious thing back then was, you know, something as simple as proof of work was designed to be slow. Because it's not designed for speed, it's designed for security, right? So just building a better consensus, you know, the abft consensus that we launched in 2019, which we're still using in Sonic now, is exactly the same one. I still think it's the gold standard in consensus.
But I actually turned to the application layer initially because I built Yearn, because I was managing the Fantom Treasury, and I got tired of moving it between protocols. So I thought, I'm a programmer. I'm going to build an app to do this for me. And then all other things spiraled out of that, as mentioned earlier, you know, it's an idea inspired by the problems I saw in that specific thing.
So, you know, from Yearn to Boldkeeper, because we were facing issues on Yearn now, I needed to run a bunch of off-chain infrastructure bots and keepers to handle moving and liquidating things. So I thought, why can't we build an on-chain version? You know, keeper works well. It's still being used by Maker. It's still being used by a bunch of on-chain managed stuff. Because the idea is simple. You know, I pay someone to do on-chain infrastructure.
And then I think I started getting obsessed with more traditional banking issues, such as capital efficiency, i.e., IMMS, lending, my remaining work basically focused on that. When I built and when I released solidly, that was already my new AMA model, not as perfect as I have it now, but it was a pretty good implementation at the time.
At that time, I began to realize that, look, there are some underlying layer issues here that we need to solve in a different way before I can actually release my next app. That's what we've always been focusing on with Sonic, you know, Sonic is the pinnacle of all this. Like, it's not just the speed and the fact that it's fast. I mean, that's what I think you need to compete in today's market, but that's not going to make you stand out in today's market. Because even if we're faster, even if our finality is lower, the difference in user experience, you're talking about 400 milliseconds versus 300 milliseconds. Users won't notice the blink of an eye.
So the real thing we started to focus on, you know, is fee monetization, where the app gets 90% fee return, because that already means you can start building a lot of different things. And then there's fee subsidy, so using this 90% of the app that can be returned and subsidize new users, so they don't even need gas and other things. And then it's like native abstraction, so you don't need a wallet, because we want to reach a point where apps built on top of us, their users don't need to know they're interacting with us. And when we get there, I can release my next series of apps, because they need that. So again, you know, it's not just about the benefits of building in this space is that I am building things for myself, and then coincidentally, it might benefit all of our builders. So that's the gospel, right? But I mean, ultimately, I'm selfishly busy doing all these things for myself.
Host: Interesting. So many of Fantom's designs are inspired by the issues you encountered there. Do you still have the drive to explore new concepts in the future? You've already to some extent explored the fee-sharing mechanism, like Berachain, who are trying to integrate DeFi into the base layer. Are you interested in that?
Andre Cronje: I mean, obviously, we are doing fee monetization. So I fully agree that incentive alignment has a fundamental issue. You know, because incentives are designed based on the Bitcoin model. And in the Bitcoin model, you only have one participant, which is the miner. So everything obviously flows to the miner. There are no other participants. And every blockchain sensor just replicated this model instead of thinking, well, who are the other participants? And the other participants are obviously the applications. That's why, you know, I think our approach might be too simplistic, just saying, hey, this contract got 90% of its gas spent because that automatically aligns with what people are willing to use for applications.
Andre Cronje: And I think the model of Berachain, again, I like that they are attempting to address the incentive alignment issue. It is a problem that needs to be solved, as it is currently wrong for it all to flow to validators. That is a waste. That's what we see. Perhaps not the only reason, but from what I see, that's why we see Uniswap launching Unichain. Because they saw all the fees generated for Ethereum, $2.8 billion, and they said, we didn't get a dime of that.
Let's launch our own chain so that we can capture that $2.8 billion. But launching a chain is not as easy as people on X would convince you. You can't just deploy a Layer 2 as easily as clicking a button. Technically, yeah, you'll have it technically, but you don't have the infrastructure, you don't have the integrations, you don't have third parties, you're missing a lot of things, and you need to spend tens of millions to get there. So instead, it should happen on a chain that already has existing infrastructure. You see, we see different applications approaching it in different ways, like Arbitrum, trying to build their native fee switch so that you can use different tokens. I know they eventually removed it, but that's still them trying, well, how do we incentivize our applications? Avalanche is obviously there, they call it the subnet model. So I think a lot of people are realizing, hey, there's an incentive alignment issue here.
My only comment on Berachain is that it requires too much active involvement from validators. I think that's a different, team of people. We run our Devops or great to run Devops, but I don't want them to be confused, needing like, you know, to vote on protocols or what pool or something should go where. I think especially when it comes to validators, less is more. You just want them to secure your network. You know, you want someone to install it on hardware in some bunker that can survive for 10 years, and they don't touch it. Like, that is ideal because it should provide network security. The more you try to do on top of it, the more attack surface and areas you have. So that's my only gripe with their model, but I do think it's definitely moving in the right direction, you know, hey, rewards shouldn't all go to validators. It should go to applications. And then what applications do with that, that's up to them, you know, whether they pass it on to their users or use it as their own fee model, anyway.
Host: You mentioned that you are still interested in building applications. It would be too remiss of me not to ask you what you are most interested in.
Andre Cronje: I've mentioned a lot of things already, you know, there's a different MMS method now. We basically have two formulas. You know, you have constant product, which is Uniswap, or you have constant sum, which is stable exchange. We haven't seen anything else out there right now. We have centralized liquidity that allows you to shape-shift. But in the end, it's still constant product. Just like it's still using the quote. At the end of the day.
I'm trying not to be specific, but anyway, I built a new AMM that has a self-referential volatility curve. So what that means is the more volatile the asset, the closer it is to constant product. The less volatile the asset, the closer it is to centralized. And the beauty of that is because my north star always is, I foresee a world where 99.9% of real-world assets are on-chain. Now you can't use constant product for that. You can't use constant sum for that. You need something like, 80% constant sum and 20% constant product. So this is exactly what this does. So every time there's a trade and it measures volatility, it has near off deviations, one hour, one day, one month, 200-day moving average, anyway, and then annualized. So that informs the quote. So it's already given you a better quote, it's already given you a better pricing, it gives LPs more fees. Now on top of that, I believe there's still a new way to do the lending market.
This is actually something I released in Solidly. I don't know how much time we have, so you must tell me if you want to interrupt me at any point, but I'll try to quickly go over it. So in Solidly, I've introduced a concept called reserve-weighted asset pricing. So, Uniswap introduced TWAP. My issue with TWAP is that it gives you a fixed price regardless of size. So if I sell one unit, it will tell me it's worth $3. If I tell it I'm selling a trillion units, it will still tell me it's worth $3. That's just not right. If I give you 1000 of this thing, what price are you going to give me? What I primarily want this for on-chain is twofold, one is for settlement notification, two is because the reverse of that issue is, if I give you, how much of another asset can I settle with this asset?
Now if I can answer that, that means I know my loan-to-value ratio. In other words, how much can I borrow against this asset? So now you can start lending. So now the next question is, you can't lend if you don't know what your rate model is because you need to know the peak to ensure LP safety. In crypto, we have two rate models. We have volatile and stable. We've already had the volatility input. So now I can already have these charts based on the same input, input into my AMM. So now I can make a lending market. So now I can borrow B against A, I can borrow A against B. Next, because I can borrow A against B and B against A, this means I can have implicit leverage. So once someone wants to trade on this AMM, they can create a leveraged position. And leverage is a function of LTV. So leverage is also implicit relative to the actual pool size. So the more liquidity, the higher the leverage. So these things become self-referential again. And then because you have leverage and rates, you can have implicit perpetual positions, which only the people providing liquidity in the AMM have counterparty risk. That's what I mentioned earlier, I think it's still going to get solved.
I've solved it, but it hasn't been released yet. And then the last one, because you already have volatility and all these other data points, you can start writing options in the same AMM. You do a few perpetual options until you get the applied volatility, and then you can start doing standard European and American options. I have some other things in there.
Host: So how is the development of these features going?
Andre Cronje: Right now? It's all done. The only reason we haven't launched yet is that we are waiting for changes in the regulatory environment because this falls squarely under the CFTC's (Commodity Futures Trading Commission) purview. So we are waiting to see, you know, Brian's new appointment and their stance on these kinds of things. Because this will determine whether we can launch this product with or without derivatives, right?
Host: Alright. Do you think these features will be integrated together? Like you're looking at this all-in-one super app in the financial space, or basically that kind of thing.
Andre Cronje: Again, this is built around the idea of composability. So I think all applications in our ecosystem can interact in some way.
Host: Founders should focus on this model because as we're discussing, this solution leads to this problem, but this solution and application, that's one of the beauties of cryptocurrency.
Andre Cronje: This platform. So you need to leverage composability and create problems for people to solve.
Host: Additionally, you know, in the crypto space, there's never a shortage of creativity. Sometimes people will say, oh, this has already been done. No, buddy, you need to be more creative.
Andre Cronje: I mean, look, the reason I didn't initially do Yearn was that I thought, oh, others are already doing this, why bother building it again? In my career, I've stopped launching a lot of apps because of this. Or if I see something not being built, I tell myself, oh, but this is such a basic idea, someone must have already done it and failed. That's why it doesn't exist. In fact, it's garbage. Just tried nine out of ten times. The reason it doesn't exist is that I thought of it too early, right.
Host: What is the biggest regret in your crypto career?
Andre Cronje: Oh, my, that's a long list. We don't have time to discuss that. I mean, everything I would go back and change. I always used to blame participants because, you know, they put money into a contract, someone sees my deployer has deployed it, just because I didn't change it in half an hour, you shouldn't be putting millions of dollars in it. But at the same time, I should acknowledge that I had so much attention that I needed to communicate better, right? You know, since then I've learned to communicate better. Because that was the issue. I needed to clearly state that unless I announce X on these platforms, it's not true, stay away.
I had to start doing things like address cycling, where every time I did something new, I had to use a new address. This is definitely one area where I will change. Another really big regret might be my trust in Multichain. I think we really got burnt because we were told we were part of the original ceremony. So from our perspective, everyone destroyed those original validator keys, and there was no way to recreate them. We didn't know their CEO had been holding onto the backup key of the original ceremony so he could have full access.
Host: Has this affected the current bridging infrastructure?
Andre Cronje: It certainly has impacted a lot of things, and we've learned a lot from it. You know, this is also because Fantom launched even before bridging infrastructure existed. I mean, now every blockchain has its own standard bridging, Sonic does too. You need this now. However, you know, at the time, we might have been a bit naively overly reliant on decentralization, thinking it should be other parties connecting, not wanting to do it ourselves because we felt we didn't have the in-house expertise. Turns out you have to do that, so it's definitely a lesson. Most of my things.
The things I regret and what I changed mainly are about communication and proper expectation management. Because the way I used to talk to people in the past is not the way I have to talk to people now. It is, I mean, I see this happening to Vitalik now too, right? Because he's been away from X and Twitter for so long, and now that he's back, almost every piece of content he releases gets attacked. That's because he needs to adapt to the change. You can't talk to the on-chain tech crowd like he used to.
I think these are lessons I have to learn. I regret that because of these lessons, people lost money, that's for sure. If there was a way it could be reversed, I would. But at the same time, you know, these same lessons also shaped who I am today. So, I don't know. It's always a difficult question to answer, right? Because you fundamentally change who you are. I mean, if these things hadn't happened, I wouldn't have learned these lessons. And then maybe in the future, something even bigger, something worse might happen.
Host: Additionally, sticking with it is almost a form of punishment, right?
Andre Cronje: No.
Host: You know, if you leave, you got hacked for 600 million and leave, no one will ever mention your name again. But if you keep trying to develop it.
Andre Cronje: It always comes back, doesn't it? People remind you of it every day. So all you need to do is, as I mentioned before, you need to grow thick skin. I think that's the only thing you can do.
AC's Ultimate Goal
Host: You are truly an icon in this field, I think you have really influenced the development of DeFi in many ways. People look up to you in many aspects, you are very influential in this field. What do you hope to create with your legacy, what is your ultimate goal in the crypto space?
Andre Cronje: Ask me this question again in five years, the answer will be different. But for now, it's to get the finance/Coinbase/whatever your North Star is exchange fully on-chain. By that I mean, including fiat on and off-ramp, the user experience being the same or even better. That is my goal for the next two to five years, the biggest crypto exchanges have to be a DEX, and I think we'll get there. I think finally we're at the stage of infrastructure and tooling, which will be rolled out this year. Shortly after, it will completely cannibalize centralized exchanges because the barrier to entry for DEXs will be lower than centralized exchanges. So I think that's the big goal for the next five years. And then obviously, further into traditional finance, to a point where it's very hard to remove. I think we need to ensure that over the next four years after the current government. And then we'll see. But what I mean is, we'll then reach a stage where the infrastructure can start doing gaming and social. I think you'll see a lot of other cool things that I can't even theorize about now.
Host: Yes, that's very cool. So you are really interested in embedding the crypto layer into the social layer.
Andre Cronje: Yes, it needs to become part of the social layer, the tech layer, the settlement layer, everything.
Host: Fantastic. Andre, I think our time for today has come to an end. It was truly a pleasure talking to you. Thank you very much for your time.
Andre Cronje: Thank you.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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Key Market Intelligence on May 14th, how much did you miss out on?
1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens
2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours
3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH
4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join
5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15
Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.
XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?
Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?
The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).
A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
Community members speculate that the meteoric rise of GOONC may be the "last hurrah".
After Surging 40%, Has Ethereum Price Peaked Upon Exiting the Craze?
Whether you are an insider or an outsider, these days you must be familiar with the news about Ethereum. The reason is simple, causing Ethereum enthusiasts to sigh with emotion and almost throwing off-guard those who defend Ethereum, Ethereum, with a "3-day surge of 40%," climbed to the top of the Douyin Hot List.
As we all know, Ethereum launched the Pectra upgrade on May 7th. This most significant network upgrade since early 2024 integrates the Prague execution layer hard fork and the Electra consensus layer upgrade, significantly improving Ethereum's performance through 11 improvement proposals. The account abstraction feature (EIP-7702) allows users to flexibly manage wallets through social media accounts or multi-signature schemes, reducing the user threshold, attracting more users and developers. The staking mechanism optimization increases the validator ETH cap from 32ETH to 2048ETH and introduces a flexible withdrawal method, making it easier for institutions and individuals to participate in network security, enhancing the market's confidence in Ethereum's long-term value.
At the same time, Pectra optimized the interaction efficiency of Layer 2 networks such as Arbitrum and Optimism, making transactions faster and cheaper, leading to a surge in on-chain activity. As a crucial step for Ethereum's transition from "2G" to "5G," the Pectra upgrade not only enhances network vitality but also "recharges confidence" in the market, directly driving the price increase.
Related Reading: "Ethereum Skyrockets 22% in One Day, E Enthusiasts Rejoice"
It's not just Ethereum itself, as Wall Street also brought important bullish news.
The world's largest asset management company, BlackRock, proposed to the SEC allowing Ethereum ETFs for staking. This proposal is expected to elevate Ethereum ETFs from a mere investment tool to a bond-like "interest-bearing asset," bringing investors both capital appreciation and passive income, igniting market optimism about Ethereum's future potential.
Specifically, BlackRock has proposed to amend its S-1 filing to allow investors to create and redeem ETF shares directly with Ethereum instead of the U.S. dollar (i.e., in-kind redemption). This move, combined with its $2.9 billion BUIDL Fund launched in March 2024, aims to deepen the integration of traditional finance with blockchain. The BUIDL Fund is a tokenized fund operating on the Ethereum network, investing in traditional assets such as U.S. Treasury bonds. This setup is highly attractive to institutional investors, as they can not only benefit from Ethereum's price appreciation but also earn stable cash flow through staking.
Robert Mitchnick, BlackRock's Head of Digital Assets, stated in a CNBC interview in March 2025 that the addition of staking functionality will significantly enhance the appeal of the Ethereum ETF. He admitted that when the Ethereum spot ETF was launched in July 2024 without staking functionality, the market demand was lackluster, and staking could be the key to reversing this trend.
Meanwhile, the SEC's shifting stance on cryptocurrency regulation has also fueled this upward trend. During the tenure of the previous SEC chairman, the regulatory approach was tough, and staking was strictly viewed through the Howey test as a potential unregistered security. Therefore, when approving the Ethereum spot ETF in May 2024, staking functionality was explicitly prohibited.
However, with Trump back in the White House and Paul Atkins taking over the SEC, there has been a noticeable relaxation in crypto regulation. Apart from BlackRock, ETF issuers such as Invesco Galaxy, VanEck, WisdomTree, and 21Shares have also submitted applications for similar staking and in-kind redemption.
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If staking ETFs are approved, the benefits are likely to go beyond price appreciation. The introduction of staking functionality could redefine the role of crypto assets, making them more similar to traditional financial products that provide returns and value appreciation, thereby driving Ethereum closer to mainstream finance.
Currently, the SEC still needs to address several decisions related to crypto ETFs, including whether to approve ETFs for Solana, XRP, Litecoin, and even Dogecoin. With the calls for an "altcoin season" growing louder, Ethereum's strong performance may just be the beginning of a larger crypto market frenzy.
In addition, the Trump family-related DeFi project WLFI is also bullish on this wave of rise, with frequent on-chain activities. According to on-chain data analyst @ai_9684xtpa's monitoring, a WLFI-related address is currently borrowing coins to go long on ETH, borrowing 4 million U from Aave to buy 1590 ETH at an average price of $2515 per ETH.
For this epic surge of Ethereum after half a year of silence, the community has indeed gained more confidence and hope, which has also led to a revival of the entire altcoin market. However, amidst the joy, there are also voices of pessimism. Below is a summary conducted by BlockBeats based on community discussions.
The optimists point out that the current market structure is similar to the eve of the bull markets in 2016 and 2020, predicting a life-changing surge in the next 3-6 months, where some altcoins may even achieve astonishing single-day gains of up to 40%.
@liuwei16602825 stated that this surge signifies the return of the bull market as a sure thing. There is no need to worry about a pullback. The driving force behind the surge uses a high-cost isolated operation, fearing a drop more than any retail investor and will definitely do everything to support the price.
Related Reading: "Ethereum Leads the Surge Triggering the 'Altcoin Season' Speculation, How Do Traders View the Future Market?"
The bears mainly believe that this surge is different from the bull market of 2021, as the current market lacks the confidence of large-scale retail investors entering and holding positions for the long term, with funds rotating too quickly.
@market_beggar observed that a Bitfinex E/B whale has started to close positions and believes that if this whale maintains its high-speed position-closing operation for the next few days, it can be inferred that the whale no longer sees the upside potential of ETH, preparing to take profits and exit. The closing time will be a key focus going forward.
@FLS_OTC stated that there are still many uncertainties at the macro level, and the liquidity cannot support a major bull market. At this stage, it is a "last hurrah," not a complete reversal, and will continue to remain in a short position.
@off_thetarget believes that after ETH transitioned from POW to POS, it lost the "gold standard" of mining machine power cost support. The staking economic model led to a breakdown in value anchoring. Additionally, the L2 ecosystem (such as Starknet, zkSync, etc.) suffered from liquidity fragmentation, failing to establish an effective capital inflow mechanism, causing the collapse of the split disc pattern. Furthermore, the ETH community's excessive pursuit of technical narratives divorced from real-world needs resulted in a weak ecosystem growth. Therefore, he believes that ETH's intrinsic value system has crumbled, and the price is bound to plummet to the 800-1200 range, with a decisive short position at 1800.
@Airdrop_Guard, based on the core logic of the "High Probability Trading Strategy," where three sets of underlying logic different trading systems (such as volume depletion, price supply-demand, long/short position funding rate, etc.) simultaneously issue a short signal at the same point (2580), creating a high-probability trading opportunity. He emphasizes that these systems must be based on different algorithms and logics (rather than mere technical indicator overlays). The current ETH trend aligns with the short conditions in multiple independent dimensions of his trading system, hence the decision to short.
Overall, Bitcoin still maintains over 54% market dominance, and institutional funds' continued preference for it may limit the altcoin's upward potential. The market's future direction will depend on multiple factors, such as Bitcoin's price trend, global macroeconomic conditions, and whether funds can effectively rotate from Bitcoin to the altcoin sector.
Although Ethereum's recent leadership in the market has brought about optimistic sentiment, investors still need to remain rational as different sectors of altcoins are likely to show divergence in trends. Whether this round of Ethereum's rise will usher in a true altcoin frenzy may require more time and conducive conditions.
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Binance Sparks "Delist Concept": Can CEX Still Produce the Next ALPACA?
On April 24, Binance announced that it would delist four tokens, including Alpaca Finance ($ALPACA), on May 2, and cease trading of these pairs' perpetual futures contracts at 00:00 on May 1, 2025, Beijing time. Fast forward to the last day of perpetual futures trading delisting, ALPACA surged on the liquidation heat map. Over the past 24 hours, a total of $52.21 million evaporated in ALPACA's contract trading, exceeding the sum of the token's liquidation volume over the past two years.
Historically, when a token is listed on Binance, many traders would buy the news instantly ("Buy the News"). As the Binance listing effect gradually waned, traders found another path, which is to short sell the tokens set to be delisted from Binance ("Sell the News"). This strategy often has a very high success rate. However, as traders followed this path, they encountered the Alpaca on their short-selling journey.
Every thrilling market manipulation game requires careful preparation. Before Binance's official announcement, on April 10, $ALPACA was ranked 7th in the preliminary list of the second batch of "Vote for Delisting" on Binance, causing its price to plummet almost by half. However, in the five days leading up to Binance's official announcement, from April 19 to April 23, trading volume suddenly surged.
The story traces back to the start of Binance's second round of "Vote for Delisting," where ALPACA was included in the delisting candidates list, ranked 7th among 17 projects. After the completion of Binance's delisting vote count, $ALPACA was included in the projects to be delisted. The market did not react significantly, price fluctuations were not substantial, but trading volumes expanded abnormally, suggesting the entry of "manipulative funds" into the community.
On April 24, Binance officially announced the delisting of the $ALPACA spot trading pair on May 2 and the settlement of the futures contracts on April 30. Following the announcement, the spot price of $ALPACA dropped from $0.0329 to $0.029, with a market cap of only about $5 million. However, what followed were two price "rollercoaster" moments; within an hour, the price surged from $0.029 to $0.0857, an increase of about 195%, only to rapidly drop back to $0.04 within 3 hours. Shorts were caught off guard, and the open interest of contracts surged rapidly, initiating the "long and short grinder" mode.
On April 25, Alpaca Finance officially announced that the trading volume in the past 24 hours had exceeded 1 billion tokens. The liquidity provider had suggested a "minting for stability" to be returned to the treasury after a decrease in trading volume. However, as public opinion began to ferment, opposition filled the community. Alpaca Finance deleted the previous tweet and posted a new one at 9 p.m. on the same night, announcing the cancellation of the minting due to community opposition.
On April 26, Binance amended the contract funding rate rules, shortening the maximum rate cap settlement period to hourly and setting it at up to ±2%. Some high-leverage accounts continued to hold short positions against the high rate and were liquidated. Millions of dollars disappeared within a few hours, with $13 million in short positions vanishing on a token with a market cap of less than $30 million.
With the establishment of this short-selling trend, the price skyrocketed nearly 12 times from a low of $0.029 to $0.3477 within 3 days. The contract's open interest surged significantly, especially with a notable increase in short positions, resembling a microcosm of the Wall Street battle of GME's retail investors. However, this time, the retail investors' opponents could continue to mint additional chips.
From April 26 to April 29, these days were relatively calm, with the price fluctuating around $0.2 to $0.34. On April 29, Binance announced another increase in the rate cap to ±4%. Theoretically, such a high rate would severely impact short positions. If the rate remains at -4%, the bears will face a 96% "cost of ruin" after holding a short position for 24 hours. However, miraculously, the price plummeted from $0.27 to $0.067.
On April 30, with the contract delisting and liquidation scheduled in the final 24 hours, the price continued to experience intense fluctuations. ALPACA's attention peaked, with its highest price reaching $1.2 at one point. From a week before the delisting announcement to the eve of the contract delisting, ALPACA's price surged 40 times, creating an independent market for the token delisted by Binance. The total liquidation volume across the network also reached $50 million, with $42 million in "bearish fuel" beneath the price surge.
After the first surge of ALPACA, Heyi, the co-founder of Binance, replied to a netizen asking, "Can the teacher who buys the shell guarantee breakeven?" This has also triggered endless speculation among community members.
KOL Tunbtc believes that Heyi's reply to this matter was the starting point of ALPACA's surge. "The large holders of Alpaca's native token, by transferring spot chips, operating rights, and distribution rights, have pledged allegiance to Binance's deep-water core interest circle, allowing it to fully harvest market liquidity before delisting, slaughtering opposing positions." Through a triple path of fees, contract liquidations, and spot volatility, they converted user attention into profits.
He also called on Binance to thoroughly investigate this matter, clarify which market maker is manipulating the candlestick patterns, as ALPACA saw an 18x surge within 24 hours with users liquidated of tens of millions of dollars, while previously GPS's 500% surge was promptly halted, and expressed his sentiment: "All of this is thought-provoking."
Wenze, the founder of Beta Capital, believes that bypassing the regular listing process, buying shells, renaming, and restarting has crossed Binance's bottom line of maintaining listing credibility and brand compliance. Binance sometimes has a high tolerance for market fluctuations, and the OM issuance only adjusts the collateralization ratio, with many projects only allowed for leveraged trading. However, once the project, such as these "shell projects," is identified, it is easily labeled for observation, triggering a vote for delisting, ultimately leading to delisting rather than using mild measures.
Renowned KOL Rui, "YeruiZhang," likened the ALPACA incident to "crazy revenge on an ex" and shared a piece of insider information, claiming that the original whale behind ALPACA was a team that controlled BSC's MEV for a period of time and expressed dissatisfaction with Binance's current management for some reason. The comments section is rampant with speculation that it is BSC's whale 48CLUB, and 48CLUB's Ian even personally appeared to eat "his own melon."
With the recent buzz around VOXEL's surge and the wealth effect and discussion surrounding ALPACA, more and more "delisting concepts" have emerged. This concept does not necessarily refer to tokens that have already been delisted but rather shares some common characteristics of delisted tokens.
Famous KOL Chuanmo recently shared on Twitter his logic for choosing concept tokens and listed several tokens, all of which experienced varying degrees of price increase after his recommendation.
His "Concept Delisting" strategy involves selecting low-cap tokens from Bybit and Binance, arranging them by market cap from lowest to highest, with almost 100% price increase for the tokens with the highest holdings/circulating market cap. He buys three tokens daily following this order with a fixed amount, and based on the holdings/circulating supply ratio, he removes tokens that no longer meet the criteria daily and continues to buy the new top three tokens.
Many community members have tested this strategy, with some creating helpful tools. The dreamer Disney "discountifu" has created a dashboard, and Vivek10 early bird "vivekw_eth" has developed a monitoring and alert system that can be directly pushed to WeChat with a copyable link, although it is currently deployed locally and not yet entirely stable.
However, when using tools created for free by community members, please be cautious. While there are many enthusiastic contributors in the community, there are also many uncertain factors in this dark forest.
In an increasingly insular market, retail investors not only have to contend with whales and other retail investors but also must bear many unstable elements. The recent ALPACA incident serves as a warning to us. Whether it's a primary or secondary listing on a top-tier exchange or the "Concept Delisting" approach, we need to make rational asset allocations amidst FOMO to protect our principal and reach the other shore.
The mention of all tokens above does not constitute financial investment advice "NFA".
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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