Celebrity Coin Check: Reaping Season Record: 15 Tokens in 60 Days, with Almost All Seeing Over 90% Price Drop

By: blockbeats|2025/02/27 09:15:02
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On January 18, former U.S. President Trump launched his personal official meme coin TRUMP on social media, instantly causing a craze in the crypto market. This marked the first time a high-ranking national leader had issued a personal token. Within 5 hours of going live, TRUMP's market cap exceeded $200 billion, reaching a peak market cap of nearly $800 billion. The President's token issuance and a nearly 24-hour pump behavior also brought enough hype to the "Trump Coin."

For better or for worse, native crypto users had not yet enjoyed the new cash flow brought by the hype of going mainstream when the negative impact began to unfold. Under Trump's "leadership," more heads of state from various countries and well-known figures from all sectors of society embarked on an unrestrained trend of token issuance. TRUMP himself also exacerbated the already tight liquidity crisis in the crypto space. Where there is a sharp rise, there will be a steep fall. The bursting of the euphoric bubble came faster than we had imagined. One month after the token launch, TRUMP's price plummeted from a peak of $80 to below $13 at the time of writing, a decrease of over 80%. Similarly, meme coins such as MELANIA, issued by former First Lady Melania Trump, and "Argentine President Coin" LIBRA plummeted by over 90% from their peaks.

In addition to direct issuance by celebrities, rug pullers have found a new tactic: collaborating with celebrities, announcing token details, and then pretending that their Twitter was hacked to disassociate themselves. Renowned artist Kanye West once stated that someone offered $2 million to have him launch a rug-pull meme coin. From January of this year to the present, according to incomplete statistics compiled by the journalist at BlockBeats, no fewer than 15 public figures from various fields have already launched tokens through various means. Except for TRUMP and STONKS, all other tokens have plummeted by over 90%.

Celebrity Coin Check: Reaping Season Record: 15 Tokens in 60 Days, with Almost All Seeing Over 90% Price Drop

Celebrity Tokens:

TRUMP (Peak to Current Price Decline: 83.9%)

Highest Price: 82 Current Price at Time of Writing: 13.23

On January 18 of this year, former U.S. President Donald Trump's official social media accounts announced the launch of the Trump meme coin. Subsequently, Trump's personal account and his son Eric Trump confirmed TRUMP's "legitimacy" through tweets. Within just 24 hours of its launch, TRUMP was listed on top exchanges such as OKX, Coinbase, and Binance, setting a record for the shortest time for a token to go live on spot markets. Additionally, it saw almost no retracement post-launch. Within 48 hours, the price per token surged past $70 billion, with a circulating market cap exceeding $140 billion and a total market cap briefly surpassing $700 billion.

However, TRUMP's issuance blurred the line between politics and business. According to its official website, two affiliated companies of the Trump Group control 80% of the token supply, with an initial circulation of only 200 million tokens, and the remaining 800 million tokens will be gradually unlocked over the next three years. This highly centralized distribution model has been criticized by industry insiders and politicians as "legalized printing of money," directly bringing over $25 billion in paper wealth appreciation to the Trump family.

However, a meme coin with no inherent value ultimately struggles to sustain itself, even if it is associated with the U.S. President. After reaching its peak, TRUMP slowly declined, briefly traded sideways for several days, and then experienced a continuous downward trend. Currently, it is struggling, plummeting from a high of $80 to $13 at the time of writing, representing a drop of over 80%. This outcome is both a refutation of the market's "policy favorable expectations" and an inevitable result of excessive liquidity drainage. Related reading: "Trump's Coin Issuance Made Chinese Earn Billions, Leading to U.S. Crypto Community Split"

MELANIA (Peak-to-Current Decline 93.3%)

Highest Price: 13.6 Current Price at Time of Writing: 0.92

On January 20, after witnessing TRUMP's enormous profits, the coin issuance group targeted Melania Trump, the former First Lady, and released a namesake meme coin, MELANIA. Within 4 hours of its launch, the Fully Diluted Valuation (FDV) exceeded $10 billion, with a trading volume of $658 million. However, the token's economic model faced significant community criticism: team allocation 35%, treasury 20%, community 20%, public issuance 15%, liquidity 10%. The next day, MELANIA fell below $4, experiencing a nearly 70% price drop within 24 hours. This event not only accelerated the collapse of TRUMP coin but also revealed the capital logic of "family-style harvesting."

Furthermore, the MELANIA team token began unlocking on February 19 and will be fully unlocked within the 13th month. Related reading: "Two Days Before Taking Office, Trump Family Rakes in $65 Billion from the Crypto Market"

VINE (Peak-to-Current Decline 92.2%)

Highest Price: 0.49 Current Price at Time of Writing: 0.037

On January 23, Russ Yusupov, one of the founders of the short-form video platform Vine, released a meme coin named VINE. Vine was a short-form video platform shut down by X (formerly Twitter) in 2016, similar to TikTok, allowing users to create up to 10-second video clips and share them on social networks. Since Elon Musk's acquisition of Twitter in 2022, he has expressed the idea of relaunching Vine multiple times on social media.

Yusupov stated, "I launched this meme coin to commemorate unity and the beauty of creation. I will not sell any Dev token shares, and all profits will be donated to X." Possibly influenced by the expectation of "interaction with Musk," VINE's market cap briefly exceeded $4 billion. Related reading: "Founder Issues Coin Express Pass $200 Million, Musk's Short Video Platform Vine Makes a Comeback"

Ainti (High Point to Date Drop 94.23%)

Highest Price: 1.06 Price at Time of Writing: 0.065

On January 23, the X account of the late antivirus software founder John McAfee posted the AI meme coin AIntivirus (Ainti) token contract. Reportedly, the tweet was retweeted by McAfee's widow, Janice Elizabeth McAfee, who stated that this was a move to commemorate her husband's genius image and continue his legacy. The new project will integrate McAfee's core beliefs in freedom, privacy, and technology, combining cryptocurrency and AI technology. (Note: On June 23, 2021, John McAfee died in a Spanish prison.)

CAR (High Point to Date Drop 98.33%)

Highest Price: 0.88 Price at Time of Writing: 0.015

On February 10, the President of the Central African Republic launched the meme coin CAR. After going live for 3 hours, CAR's market cap exceeded $6 billion, with a trading volume surpassing $3 billion. According to CAR token's official website, the total supply of CAR is 1 billion, but only 9.3% is publicly distributed.

Social Media Account "Hijacked" to Launch Token:

CUBA (ATH to Date Drop 99.36%)

Highest Price: 0.02 Price at Time of Writing: 0.0001

On January 20, the official X account of the Cuban Ministry of Foreign Affairs was hacked and used to promote the meme token CUBA. The original post was deleted on the same day, and CUBA plummeted by 99.36% within 24 hours.

FINN (ATH to Date Drop 99%)

Highest Price: 0.009 Price at Time of Writing: 0.00001

On January 21, Dan Finlay, the co-founder of MetaMask, had his Farcaster account compromised and used to promote the meme coin FINN. The meme coin rug pulled on the same day, with the creator's address initial funds suspected to be from a mixer, making a profit of over 1000 SOL.

STONKS (ATH to Date Drop 53.3%)

Highest Price: 0.078 Price at Time of Writing: 0.036

On January 23, the official X account of Nasdaq was hacked, and a tweet promoting the meme coin STONKS was published. The tweet was quickly deleted, causing STONKS' market value to plummet. However, under community control, STONKS gradually recovered and established a strong consensus, which is a key reason for its more resilient price compared to other tokens.

BRAIZIL (ATH to Date Drop 99.7%)

Highest Price: 0.021 Price at Time of Writing: 0.0005

On January 24, the X account of a former president of Brazil was compromised, and a meme coin representing Brazil, BRAIZIL, was released. The original post was deleted shortly after, leading to a sharp decline in the token's price.

TIME (ATH to Date Drop 97.8%)

Highest Price: 0.13 Price at Time of Writing: 0.0003

On January 31, the official Twitter account of "Time" magazine was hacked, and information about the TIME token was posted. After the tweet was deleted, the token price quickly collapsed.

DAILY (ATH-to-Date Drop: 98%)

Ath Price: 0.003 Price at Time of Writing: 0.00006

On February 2, the official Twitter account of the UK's Daily Mail promoted the meme coin DAILY. At its all-time high market value, Daily Mail deleted the related tweets, causing a sharp drop in the token's price.

MALAYSIA (ATH-to-Date Drop: 99.56%)

Ath Price: 0.003 Price at Time of Writing: 0.00001

On February 5, the X account of Malaysia's former Prime Minister, Dr. Mahathir Mohamad, was hacked, and multiple tweets were posted promoting the meme token MALAYSIA. According to Slowmist monitoring, the creator of these tweets is associated with a notorious historical hacking group.

Celebrity Involvement in Token Promotion:

JAILSTOOL (ATH-to-Date Drop: 92.76%)

Ath Price: 0.21 Price at Time of Writing: 0.015

On February 8, the founder of the US-based Barstool Sports, Dave Portnoy, participated in promoting the meme token JAILSTOOL. Barstool Sports initially started as a small sports newspaper distributed by Dave on the subway, later evolving into a multimillion-dollar business empire. Dave is a social media celebrity in the US known for his sharp pizza reviews and wild sports betting antics.

In recent years, he has delved into cryptocurrency, often casually buying some tokens on Solana and sharing his transactions on Twitter. On February 8, Dave bought $200 worth of JAILSTOOL. Initially, people did not pay much attention, but he found the token very interesting, informing investors that he would not sell and continued to accumulate. The price of JAILSTOOL skyrocketed due to his tweet, reaching a market cap of $150 million within just 3 hours. Related Read: "$JAILSTOOL Instant Recap: Celebrity Tweet Drives Market Cap to $150 Million in 3 Hours"

LIBRA (Peak to Present Decline 97.3%)

Highest Price: 4.53 Price at Time of Writing: 0.12

On February 15, the President of Argentina tweeted to promote the meme coin LIBRA, which at that time had a market cap of over 4 billion USD. However, after Milei deleted the tweet, the market cap of LIBRA plummeted, and the team behind it cashed out over 100 million USD. Over 20 LIBRA traders suffered losses of over 1 million USD, with the largest loser losing over 5 million USD. As of now, the insider doubts about the issuance of LIBRA have not been resolved. Related reading: "After Argentina Coin Cuts 100 Million, What Insider Information Did the Community Unearth in 36 Hours?"

Additionally, the well-known American rapper Kanye announced last week that he would be launching his personal official meme coin, YEEZY, stating that "YEEZY aims to create a true currency." However, just yesterday, Kanye suddenly announced a temporary withdrawal from the scene, and the coin issuance plan may be on hold.

Summary

TRUMP's crypto frenzy ultimately ended in a tragic scene of over 370,000 people liquidated and 1 billion USD going up in smoke. Overall, while celebrity coin launches briefly attracted a lot of market attention, their short-lived popularity also exposed the market's fragility. If you don't run fast enough, you will be mercilessly harvested. When the halo of the celebrity fades, what the market leaves behind is not just the steep ups and downs on the candlestick chart but also the ultimate questioning of the decentralized ideal: if the crypto world degenerates into a puppet of power and traffic, has its promise of disrupting tradition long been reduced to a hollow narrative? The answer may lie in the silence before the next bubble rises.

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


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