CZ's "Post-Binance Era": 170 Days, 363 Tweets - Busier Than When CEO?

By: blockbeats|2025/03/18 04:30:03
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原文标题:《CZ 很忙:出狱 170 天,我要重返加密王座》
原文作者:Bright,Foresight News

从加利福尼亚州回来后,CZ 很忙。

距离他复出已经过去了 170 天。将近半年里,CZ 共计发布了 363 条推文,尽管他在 2023 年 11 月起已不再担任 Binance CEO,但其发帖、出席活动乃至尝试新事物的热情比掌舵 Binance 时更为高涨。

最近,Binance 宣布获得阿布扎比投资机构 MGX 注资 20 亿美元。随之诞生的「头顶一块布」Meme MUBARAK 随着 CZ 的频繁互动一路走高至 1.57 亿美元市值。1 条推文、1 个 BNB 转动 BNB Chain meme 的花活出现在了满口 BUIDL 的 CZ 身上,更是极富争议性。

这不禁使人有所想象——CZ 是否在卸下「全球最大交易平台掌门人」这一名义上的重担后,正以更自由的姿态重构行业影响力网络?

CZ's

这位前华人首富在出狱后即立马恢复了一贯的「技术布道者」人设,明确表示未来将把更多的时间和资金用于慈善(和教育),并持续关注区块链 / 去中心化技术、AI 和生物技术等方向。但在 VC 叙事普遍萎靡的市场环境下,CZ 并没有死磕 BUIDL 论调,而是在 Meme 的火热与网友的调侃中成为了合格的「BNB 大社区长」。

重返币圈:从 DeSci 冲锋手到 Meme 大师

CZ 回归的第一个大动作,就是在沉寂已久的技术 / 赛道方面喊单了一波 DeSci。偏 VC 投资向的 DeSci 与 Biotech 的布局则更像现实范式上链的写照。

CZ 曾于 24 年 11 月和 Vitalik 一同出席曼谷的 DeSci 会议,瞬间使得原本小众的 DeSci(去中心化科学)赛道为热钱与聚光灯追捧。随即,当时的 Binance Labs(现已改名为 Yzi Labs)官宣了对于去中心化科学金融层项目 Bio protocol 的投资,该项目旨在通过区块链技术实现科研数据确权、实验资金透明分配及成果商业化分成。

如今,Yzi Labs 在官网和推特介绍中均加入投资 Biotech 的说明。Bnb Chain 上最为火爆的 meme 发射平台 Four.meme 也会在代币创建时提供 DeSci 的标签。

DeSci 的火爆已经收获了一大批科研人员的注意力。继 Defi 吸引传统金融从业者,NFT 吸引艺术家躬身入局 Web3 后,大小科学家们或许也将跑步进场,为 Web3 带来新叙事、新增量。

除开 CZ 看好赛道上的投资,更多时候,他以尝试之名将自己的影响力延伸到市场的新鲜事。

以 Meme 币为例,CZ 从一开始的公然表明 Meme 币没有实际价值,到在采访中承认 Meme 币,再到「下场」并旁观 Degen 们为了自家狗狗 Broccoli 的名称争抢 fomo 的境况,到发文调侃 TST 测试币应该支付 Binance Logo 费用,到公开捐款地址再掀 Meme 捐款行情,再到为小罗转发在 Bnb chain 上发行的名人币闹出风波,最后到前几日阿布扎比投资 Binance 衍生的 MUBARAK。可以说,是 CZ 忙碌的身影,一手造就了每一个 BNB Chain 的爆款大市值 Meme。

令人津津乐道的是,CZ 在 MUBARAK 事件中的操作堪称教科书级:3 月 13 日 Binance 宣布获得阿布扎比 MGX 注资后,CZ 亲自转发 Binance 华语账号的中东风格推文并配文「mubarak」;次日转发社区创作的「MUBARAK=CZ」梗图;15 日发布带有 Mubarak 形象的动态,引发代币价格单日暴涨 150%;16 日通过链上购买 1BNB 的 MUBARAK 和 TST,直接推动 MUBARAK 市值突破 1 亿美元。

这种「推文互动 - 社区创作 - 链上操作」的三连击模式,将 CZ 的个人影响力最直接转化为强劲的市场动能。数据显示,MUBARAK 从概念提出到市值破亿仅用 4 天,单日最高交易量达 8810 万美元,流动性池深度却不足 500 万美元,充分体现了 CZ 主导的 Meme 经济中「注意力即资本」的特性。这种操作模式与「Broccoli」争名事件形成鲜明对比,当时 CZ 仅通过旁观社区争吵引发了 2000 万美元市值的短暂热潮,而如今,BNB Chain Meme 已进化为 CZ 为注意力锚点的系统性流量操盘。

尽管,CZ 基本上都撇清了与这些 Meme 代币的直接关系,但其对于 Meme 态度的转变,确实表现出了他与社区关系乃至整个加密行业联系的变化,给所有头部 KOL 在行情不振时利用「注意力经济」维持生态热度上了生动一课。

进军教育:首富的社会改造实践

不过,CZ 喊话最多的,仍是他再创业的 Giggle Academy。这一开放式教育平台是他转型版图中的战略级项目。3 月 3 日,CZ 发文「One kid at a time, times 6000 now.」以祝贺 Giggle Academy 使用人数的突破。

Giggle Academy 于 2024 年 3 月 19 日推出,通过区块链技术将数学、文学、科学、物理、生物、金融乃至编程、AI 等新基础教育游戏化,更以 NFT、链上徽章等去中心化方式重构学习认证体系。

Giggle Academy 试图解决两大痛点:一是通过游戏化设计提升学习留存率(平台数据显示用户日均学习时长较传统网课增加 23%),二是打破学历通胀困局——当学习过程被不可篡改地记录,人才评估将更侧重实际能力而非文凭包装。在接受采访时,CZ 强调「授人以鱼不如授人以渔」。教育是解决全球不平等问题的关键工具,而区块链能为此提供透明且可验证的解决方案。

不过,他也强调,Giggle Academy 将不会发行代币并由个人完全出资支持,也不会采取传统 Web3 教育推广的 [Learn to earn] 模式。「这可能导致很多问题。」他说。3 月 14 日,CZ 发文表示,将推出推荐赚取积分机制,但非加密货币。这种「反 Web3 泡沫」的设计,恰恰凸显其推动技术落地的务实主义。可见,CZ 志在用区块链技术重构的,不仅是学习评价机制,更是全球教育的普惠模式。

加密领袖:寻找行业与个人的中间地带

短短 170 天,CZ 的 X 日均发帖量 2.135 条,较其任职 Binance ceo 期间已经增长了 37%,而其中涉及行业趋势研判、项目孵化进展及个人投资理念的内容占比超六成。这种高频互动与其说是「退休生活」的闲适,不如视为一场精密的身份重塑实验——通过淡化「Binance 创始人」标签,CZ 正将个人 IP 从「交易平台强权者」不断转向「加密生态赋能者」。

入狱前,CZ 作为早期加密布道者且是第一中心化交易平台的实际管理者,受制于行业合规与监管压力,他甚至在 2023 年明确表示「不会投资此类项目(Meme)」。这种立场与其中心化交易平台的合规形象密切相关——彼时 Binance 正面临全球监管压力,需要与高风险资产保持距离。所以,CZ 才会更多地以建设者的身份面世,呼吁行业中的人们一同 BUIDL Web3。而事实上,CZ 曾在采访中坦言自己没有使用过 Defi。无独有偶,CZ 在 2 月 23 号在 X 上发帖称自己是第一次使用 DEX(去中心化交易平台),顿时引起轩然大波。

然而,当 CZ 出狱、Binance 彻底缴清与美国司法部达成的和解费用、CZ 被迫离开了名义上的 Binance 管理层后,一言既能定调的 CZ 无论主动与否,都在客观上成为了 BNB chain 乃至整个 Binance 生态的最大 Kol。乃至当 BNB Meme 行情风起时,大多数人的目光都直勾勾地落在了 CZ 身上,希望他能代表 BNB 接棒 Sol,来引爆 BNB Chain 的生态。事实上,CZ 回应 Meme、参与社区的力度也是从投石问路逐渐过渡到了系统性的全盘布局。

不过,毋庸置疑的是,无论是否担任 Binance CEO 一职,CZ 依旧难以剥离其与自己一手创建的加密帝国的关系。作为持股 90% 的最大股东,他虽不参与日常决策,但重大战略调整仍需董事会共识;而身为创始人,市场对其言论的过度解读,更可能引发连锁反应。币圈常言「盈亏同源」,CZ 的影响力与阻力也均来自其最成功的产品——Binance。

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


Key Market Insights for May 16th, how much did you miss out on?

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