Story Mainnet Launch Approaching: Which Tokens Are Worth HODLing?

By: blockbeats|2025/02/11 04:15:03
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Original Article Title: Tell Your Stories Through Story
Original Article Author: Defi0xJeff, Founder of Steak Studio
Original Article Translation: Ashley, BlockBeats

Editor's Note: The Story Protocol is reshaping Intellectual Property (IP) management in the Web3 era, empowering creators with greater control through decentralized registration, authorization, and monetization. This article outlines the core concepts of the Story ecosystem and highlights key projects, demonstrating how it makes IP tradable and collaborative.

The following is the original content (slightly reorganized for readability):

In 1935, "Happy Birthday to You" was widely believed to have entered the public domain—until it was proven otherwise. The Hill sisters had actually registered a copyright for it, which was later acquired by Warner/Chappell Music, who then charged hefty royalties for its use in movies, TV, and even public birthday parties. In 2013, documentary filmmaker Jennifer Nelson, while filming "Happy Birthday," formally challenged this copyright.

Fast forward to 2018, Match Group (Tinder's parent company) sued Bumble, accusing it of copying Tinder's iconic swipe matching mechanism. Bumble, founded by former Tinder employees, counter-sued, claiming Match Group was trying to acquire them through intimidation tactics. The core dispute? Who owned the "swipe right" feature.

By 2021, MSCHF released 666 custom-pairs of Nike Air Max 97, named "Satan Shoes," featuring satanic symbols, human blood in the soles, and a tie-in with Lil Nas X's "Montero" music video. Nike promptly sued, even though MSCHF was independently customized, the shoe's design was still based on Nike's registered trademark, Air Max.

Regardless of how these cases concluded, imagine if all these IPs were registered on @StoryProtocol, how would the situation be different? Story can ensure fair ownership, simplify authorization processes, and create a more collaborative ecosystem.

More importantly, it can transform these IPs into tradable assets, allowing creators to seamlessly monetize their work while respecting the original intent.

What is Story?

Story Mainnet Launch Approaching: Which Tokens Are Worth HODLing?

To gain a deep understanding of all the concepts, we recommend reading the whitepaper. But in short, Story provides:

Programmable IP

The Story Protocol allows creators to register their intellectual property on the blockchain, making it "programmable." This means that IP rights, licensing terms, and monetization rules can be encoded into smart contracts, enabling automated licensing and royalty distribution.

Example: As a creator, you can set specific conditions, such as allowing the community to issue meme coins based on that IP, but [x]% of the token supply must be allocated to the original creator. These conditions will be automatically enforced by smart contracts, ensuring fair distribution and compliance without intermediaries.

Tokenization of IP Assets

Story enhances the liquidity of intellectual property by putting it on-chain and tokenizing it. Story ensures that any IP asset can always be licensed, traded, and monetized while maintaining legal protection and ownership. This approach can securitize the value of IP, unlocking new opportunities for IP holders, investors, and global fans.

Story also incorporates a PT/YT mechanism similar to @pendle_fi, separating IP ownership (NFT representation) from cash flow/royalty income streams. This separation provides greater flexibility in managing and monetizing IP assets. Interestingly, there are projects in the market similar to Pendle that tokenize royalty income rights, allowing investors to bet on future royalty income.

Before introducing the core protocol, it is important to note that Story's ecosystem is becoming one of the most attractive tracks of this cycle. With a diverse range of use cases and strategic partnerships, Story L1 may host a set of heavyweight intellectual properties, including chart-topping songs by global top artists, a massive IP universe co-created by the community (perhaps challenging "Star Wars"), AI-generated IP ecosystems, etc.

Popular Story Ecosystem Projects

Aria

IP Tokenization + RWAs (Real World Assets) = Super Combo

Aria is putting A-list IPs such as Justin Bieber's "Peaches" on-chain, allowing anyone to invest in or build on their favorite songs, books, movies, artworks, patents, brands, AI training data—virtually any asset.

Currently, Aria has tokenized two IPs, including Miley Cyrus & Dua Lipa's "Prisoner".

These IPs are part of Aria's collaboration with @Stake_Stone in the Aria Premiere Launch, which raised $7 million in 9 minutes. The funds were used to acquire over 50 partial publishing and performance rights, generating revenue through Web2 royalties, Story, Aria, and StakeStone.

Market rumors suggest that a top-tier Korean idol brand (starting with B) may be the next acquisition target.

IPdotWorld

Remember Chill Guy and the $CHILLGUY meme coin he was anonymously airdropped on in CT? The original creator, "Philip Banks," tried to enforce his rights but ultimately failed.

That's where @ipdotworld comes in—it provides a platform to bind meme coins with real intellectual property. When meme coins are minted, a certain percentage of the supply is reserved for validated IP holders, ensuring creators receive their due.

Verio

@verio_story is the $IP staking layer/IP verification service in the Story ecosystem.

By staking $IP, users can vouch for the authenticity of assets, helping filter out fraudulent IP claims. Similar to Ethereum's restaking mechanism, $IP staking leverages a cryptoeconomic trust model to validate intellectual property.

$vIP (LST Version) is similar to stETH and can be used in the Story ecosystem's DeFi system.

Jutsu World

@JutsuTCG is an on-chain card game in the Story ecosystem, utilizing an enhanced ERC404, providing a dynamic restaking mechanism to enhance the gaming experience.

Projects Soon to Release Tokens/NFTs on Story Mainnet

Benjamin / Unleashed

@BenjaminOnIp is the first DeFAI agent in the Story ecosystem, aiming to be the gateway to DeFi in the Story ecosystem.

Managed by @UnleashProtocol, the protocol is a leading money market and IP launchpad in the Story ecosystem.

Unleash Protocol plans to evolve the AI agent into personalized IP characters, not just mascots or memes, possibly interacting based on prototypes such as Thomas Shelby or Steve Jobs.

Benjamin is set to have a token launch on @FjordFoundry, expected to go live within 24 hours.

What the Freg

@WhatTheFreg is the first AI agent meme coin in the Story ecosystem, leveraging Story's TCP/IP standard (Story ecosystem allows for the trading of IP between AI agents protocol).

It is the arch-nemesis of Pepe, aiming to challenge counterfeit meme culture in Web3.

SoloAI

@SoloAI_Agent, supported by @sequoia, is an AI-driven music creation platform that enables everyone to easily create music without the need for a professional background.

Mimboku

@mimboku_story is a top-tier NFT project in the Story ecosystem (similar to Bit Bears on @berachain).

This will be the first OG-level collectibles series within the Story ecosystem, with the "possibility" of receiving airdrops and incentives from other projects.

The minting date is yet to be determined but is expected shortly after the Story mainnet launch.

If you actively participate in Discord discussions, or create high-quality content/memes/artwork, you still have a chance to get on the whitelist (WL).

Summary

The Story ecosystem is becoming one of the most exciting innovations in Web3. Whether it's music, memes, AI, or trading cards, Story is building a programmable, liquidity-rich IP economy that empowers creators to control their future.

The Story mainnet is about to launch, so stay tuned!

"Original Article Link"

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


Key Market Insights for May 16th, how much did you miss out on?

1. On-chain Flows: $111.3M inflow to Ethereum this week; $237.6M outflow from Berachain 2. Largest Price Swings: $ETHFI, $NEIRO 3. Top News: Data: Solana Network's revenue reached $7.9M on the 13th, surpassing the sum of all other L1 and L2 chains

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