Sun Yuchen: 8 Years in the Crypto World, a Tale of Two Cities
Editor's Note: Over the past few years, Justin Sun has almost become the "last man standing" in the crypto world, navigating through regulatory crackdowns, market crashes, and top figures in the industry falling one after another, always standing firm at the industry's core. Recently, his name once again took the spotlight, and the drama continues.
First, he made headlines by purchasing a banana for a staggering $6.2 million, a ludicrous "splurge" that made it to the headlines of major mainstream media outlets. More recently, he found himself riding high as he connected with the Trump family. Then, yesterday, Justin Sun engaged in a public dispute with Huobi's founder, Li Lin, accusing him of concealing financial loopholes during a settlement process, leaving a $30 million "funding gap" that had to be covered out of his own pocket. Whether it's the financial dispute with Li Lin or the $6.2 million banana, the essence of these stories still revolves around a core theme: wealth, power, and influence. This is a vivid microcosm of the past decade in the crypto world, and Justin Sun has always stood at the center of this grand play.
The editor-in-chief of the well-known US crypto media CoinDesk was also fired before Christmas.
What led to his dismissal was an article that was taken down by his own parent company. In this article, the author heavily ridiculed Justin Sun, which, compared to CoinDesk's expertise in "exposing the truth," seemed more like a "personal attack." The article compiled negative events related to TRON and Justin Sun over the past two years and used the title "I Watched Justin Sun Eat the World's Most Expensive Banana, I Really Don't Understand" because, after all, who doesn't enjoy seeing the media mock a billionaire? According to CoinDesk's staff, Justin Sun reached out in the past, pressured them to take down the article, which directly led to the dismissal of three employees from America's most renowned crypto media, CoinDesk, including editor-in-chief Kevin Reynolds.
Looking at it from Sun's perspective, this is indeed infuriating. This is because TRON is one of the two top-tier sponsors of the Consensus Hong Kong conference scheduled for March, and the Consensus conference is one of CoinDesk's main sources of revenue. Anyone facing a situation where someone is taking their money and insulting them probably can't remain calm, especially since this article didn't have as detailed evidence as the one CoinDesk published when exposing the FTX issue.
In 2022, CoinDesk "fired the first shot" towards the then-soaring FTX by publishing an article revealing the balance sheet of the crypto market maker Alameda. After this article, the crypto market saw a roaring "butterfly effect," a crash, numerous institutions went bust, and unexpectedly, among those toppled dominoes was CoinDesk itself, with DCG (CoinDesk's former parent company) facing bankruptcy due to the fallout from FTX's collapse, eventually leading DCG to sell its media outlet CoinDesk at a cheap price, with the buyer being the trading platform Bullish. It was this Bullish that took down the controversial article and fired CoinDesk's editor-in-chief.
Compared to Justin Sun's acquisition of BitTorrent two years ago, the Bullish trading platform does not seem to be a well-known name. Most people who are familiar with Bullish know it because of EOS.
In 2018, there was a $4.2 billion-raised company called Block.one. As its parent company, they created the "veteran star public chain" EOS and kicked off a year-long ICO. Several years later, Block.one "separated" from EOS, taking the $4.2 billion with them. They launched a compliant route trading platform, which is Bullish.
In the era of public chains, during the same period of ICOs, both Tron (TRON) and EOS were entangled yet admired. Back then, the combined market value of Tron (TRON) and EOS was less than 10% of Ethereum's (Ethereum, the second-largest public chain and cryptocurrency after Bitcoin). The best way to overthrow the Ethereum mountain was through a temporary "alliance." Sun Yuchen said in an interview back then: "Tron (TRON) is Liu Bang, EOS is Xiang Yu, and Ethereum is the Qin Dynasty. He needs to defeat Ethereum first, then divide the world with EOS."
Seven years later, today, no one expected that the current landscape of the crypto world has overturned many people's perceptions.
Today, looking at the crypto circle with that analogy, Sun Yuchen's Ethereum Qin Dynasty is still standing, while EOS, the Xiang Yu, has already committed suicide. EOS's market value is only 5% of Tron (TRON). As a public chain, EOS is undoubtedly a failure.
However, EOS's parent company cannot be considered a failure. What many people do not know is that EOS's parent company, Block.one, currently holds the second-highest amount of Bitcoin after MicroStrategy, a publicly listed company. They own a total of 160,000 BTC. Not only that, Block.one also holds nearly $2.2 billion worth of US Treasury bonds. It is worth noting that most of MSTR's BTC was purchased through stock issuance. As a publicly listed company, MSTR's BTC belongs to all publicly traded investors. In contrast, Block.one as a private company, all assets are exclusively owned by themselves. So, where did the initial money to purchase these assets come from? Let's go back to 2017 when EOS started its ICO fundraising and raised $4.2 billion. This was Block.one's seed money. In the following years, Block.one did not invest all the money in development but instead accumulated a large amount of assets. The biggest expenditure during these years was the $24 million fine paid to the US Securities and Exchange Commission (SEC), and this money was definitely worth it. It immediately resolved the problem of EOS raising funds from the public without registering with regulatory agencies. In today's terms, it allowed Block.one to fully comply. Until today, this company has become a compliant crypto tycoon with no legal risks.

From the perspective of "cash flow is king," Block.one is very successful today, much like how almost no one remembers what MicroStrategy's main business is, even though EOS fell into obscurity in 2019. However, Block.one's $16 billion worth of Bitcoin reserves can still thrive today, and they have launched their own exchange platform, Bullish, seeking listing and licensing on the Nasdaq and in Hong Kong.
After EOS, the most liquid and profitable track in the crypto world, the exchange platform, has become the current main business after its parent company's "five years of passive gains." This is another coincidental decision following EOS and Tron.
In 2019, Justin Sun acquired the well-known cryptocurrency exchange Poloniex. After taking over, Justin Sun quickly removed strict KYC enforcement, significantly increasing the platform's user base.
In addition to Poloniex, in 2022, Justin Sun also acquired Huobi for about $1 billion, causing the price of HT (Huobi Token) to skyrocket by nearly 50% in a short period.
In July 2021, Block.one launched the Bullish exchange platform. Initially funded by Block.one with $100 million in cash, 164,000 BTC, and 20 million EOS, and after completing an additional $300 million strategic investment, Bullish Global now has over $10 billion in cash and digital asset capital. Notable investors leading this $300 million financing include PayPal co-founder Peter Thiel and Hong Kong tycoon Adrian Cheng.
From the beginning, Bullish's positioning has been clear: scale is not important, but compliance is. This is because Bullish's ultimate goal is not to make profits in the crypto world but to go public on the U.S. stock market.
Prior to official operation, Bullish reached an agreement with publicly traded companies such as Far Peak to invest $840 million to acquire 9% of the company and merge for $25 billion, aiming to achieve a SPAC merger and reduce the traditional IPO threshold.
Bullish's CEO is a professional manager named Farley, who has a strong compliance background. He was appointed as the COO and president of the New York Stock Exchange during which he established strong connections with Wall Street giants, CEOs, and institutional investors. Another noteworthy fact is that during his tenure at the NYSE, under his leadership, the exchange created a Bitcoin index and made a private equity investment in a Bitcoin wallet called Coinbase at the time.
However, compliance turned out to be much harder than they had imagined. After receiving a regulatory warning in the United States, Bullish's original SPAC merger agreement was terminated in 2022, and its 18-month "public listing plan" was temporarily put on hold. Bullish has also started exploring other compliance avenues, such as acquiring FTX and currently focusing more resources in Hong Kong, where it has submitted a virtual asset trading platform license application to the Hong Kong Securities and Futures Commission. Currently, Bullish has 260 employees worldwide, with 110 based in Hong Kong and the rest distributed in the United States, Singapore, Gibraltar, and other locations.
This ground-up compliance approach can ensure compliance from the start, but its drawbacks are quite apparent. It is inefficient, and while major exchanges like Huobi rapidly attracted users globally, Bullish was still struggling with its trading volume and brand recognition.
Like most trading platforms, Bullish has also engaged in some media buying. In a paid special report in The Wall Street Journal, Bullish claimed that "since commencing operations in November 2021, the trading volume has exceeded $300 billion, consistently ranking among the top three globally in Bitcoin and Ethereum spot trading volume."
However, objective data seems not to corroborate the marketing message. According to CoinGecko's data, the 24-hour "normalized trading volume" of Bullish (excluding the common suspicious wash trades seen on cryptocurrency exchanges) rarely surpasses $40 million in daily trading volume. At the time of writing this article, Bullish's 24-hour trading volume is $27 million, significantly lower than the reported average daily trading volume of $700 million by Bullish.

Whether it is the industry's largest exchange Binance or the U.S.'s largest compliant exchange Coinbase, their trading volumes far exceed Bullish's. How significant is the specific gap? Even Huobi's trading volume in the past 24 hours is roughly 100 times that of Bullish.
In addition to its own operational shortcomings, another reason for Bullish's slow development is its excessive focus on compliance. The most obvious example is that all stablecoin trading pairs on Bullish use USDC (a stablecoin created through a collaboration between Circle and Coinbase in 2018) instead of USDT (Tether's stablecoin, the earliest and largest stablecoin with a current total market capitalization of $130 billion).
Over the years, as USDT has faced increasing scrutiny from the US SEC, the team is considering relocating its headquarters to El Salvador. With its dominant position waning, the compliant USDC has seen a surge in trading volume over the past six months. According to a recent report by Kaiko, USDC's trading volume on CEXs is on the rise, reaching a historic high of $380 billion in March 2024, far surpassing the 2023 average of $80 billion. Two prominent trading platforms, Bybit and Bullish, account for 60% of the USDC trading volume on exchanges, making them the two largest centralized platforms for USDC trading.
Nevertheless, USDT remains the reigning king in the crypto world. As of the time of writing, USDC's total supply stands at 46 billion, while USDT's total supply is at 140 billion.
When USDT was first launched, Tether company chose to initially release USDT on the Bitcoin's Layer 2 protocol, Omni Layer. However, issues became apparent as users found Omni to be too slow, and the minimum transfer of USDT on the OMNI version required 4 USDT at least, and sometimes even up to 10, making it uneconomical for small transactions.
Therefore, Tether shifted its focus to Ethereum, the second-largest public blockchain at the time when Bitcoin was soaring. Ethereum somewhat addressed this issue, but the pursuit of faster speeds and lower fees was ongoing. Consequently, Tether began issuing USDT on more public blockchains. Subsequently, in the cryptocurrency industry, it became a recognized indicator of mainstream acceptance for a public blockchain when USDT began issuing assets on it. A trove of assets minted on a certain public blockchain by USDT signaled the industry giant Tether's acknowledgment of the security and user-friendliness of that public blockchain. Moreover, the on-chain users and fee revenue brought by USDT were highly coveted by various public blockchains, and this realization was also seen by Tron and EOS in the past.
In April 2019, Tether issued the TRC-20 version of USDT on the TRON network. How Justin Sun managed to secure Tether remains a mystery.
Six months later, EOS, tardy to the party, also issued 5 million USDT on its mainnet. Optimistically speaking, the EOS version of USDT trading took a further step, with faster speeds and much quicker transaction times compared to TRON. However, the pace of the crypto industry is much faster than that of traditional industries, and at this juncture of the fork in the road, a lot can happen in six months.

Comparison of Various Versions of USDT at That Time
Since the deployment of the Tether contract in April 2019, TRON has gradually shifted its focus to the promotion and marketing of USDT, launching activities such as "Multi-Million Dollar Interest Subsidies."
At that time, Sun Yuchen and CZ were still in their mutually beneficial "honeymoon period," cooperating closely. Big Brother Binance stepped in to support TRON, launching an activity — Deposit TRC20-USDT and Earn 16% APY. In addition to Binance, several other exchanges, including OKEx and Huobi, announced their support for TRC20-USDT.
Sun Yuchen himself frequently posted on Weibo, almost daily sharing TRC20-USDT-related content, putting a lot of effort into promoting "TRON's dominance as the stablecoin public chain."
"The USDT issued on the Tron blockchain will soon become the world's largest stablecoin," Sun Yuchen expressed full confidence in this matter.
On the other hand, EOS proceeded at a leisurely pace, completely wasting its unique advantages. Brock Pierce, one of the co-founders of Block.one and also a co-founder of Tether, did not seize the opportunity, even though EOS had a strategic advantage. EOS community KOLs from the early days couldn't help but lament, "I have always valued USDT and its development. What I was most looking forward to in the early days of the EOS ecosystem was the EOS version of USDT. However, unfortunately, Block.one did not push for it, and major exchanges did not support it. It was not until the launch of eosfinex on Bitfinex that it was introduced, but by then, it was too late."
Moreover, when transferring EOS, users need to rent various resources and fill in a memo, which baffles some new users. The operational experience is not as convenient as that of Ethereum and Bitcoin, which is also a reason that affects the popularity of EOS.
"Following the growth in demand, more EOS-USDT may also be issued. However, it will definitely not be issued in the billions or tens of billions of US dollars, because the entire network value of EOS or the value transferred is only so much," said an analyst at the time.
And so, as the bullets flew for a while, EOS missed the best opportunity to take down TRON, and now, according to data on the Tether website, as of the time of writing, the USDT issued on the EOS chain is 85.25 million, while this number is 59.7 billion on the TRON chain.

Data Source: USDT Website
On October 22, 2020, an internal staff member of a certain EOS wallet spread across the network a passionate letter addressing the issues in the EOS ecosystem titled "An Open Letter to Block.one." In the midst of a long rant against Block.one and BM, TRON's founder Justin Sun was unexpectedly "praised": "The foundation's point of view, I appreciate Justin Sun very much, whether from the perspective of a tech geek like BM, whether he is plagiarizing or not, at least he is responsible for TRX holders, taking real actions to contribute to the Tron public chain, especially in terms of operation promotion and support for Tron project teams."
Today, USDT has already become a veritable "peer-to-peer digital cash," realizing Satoshi Nakamoto's vision ahead of BTC. Russia's top brass used USDT to bypass trade restrictions and purchase goods. Since the comprehensive sanctions began in 2022, Russian companies engaged in bulk trades of nickel, steel, lumber, and other commodities have faced various challenges: receiving payment for goods, purchasing equipment and raw materials, and more. However, USDT pegged 1:1 to the US dollar is difficult to sanction, providing support for Russia's international position.
In Argentina, the country with the highest cryptocurrency adoption rate in the Western Hemisphere, people are not playing a cryptocurrency lottery game or trying to get rich quick with the next hot token. They usually buy and hold USDT, a stablecoin pegged 1:1 to the dollar, with a market cap of $138 billion, which most citizens see as a secure means of storing wealth, helping to withstand Argentina's staggering 276% inflation rate.

Cryptocurrency exchange points scattered across Argentina, Image Source: Twone, Uncommons
Not only in Argentina, but also in Turkey, where locals are facing a severe currency crisis due to high inflation, many hold a significant amount of cryptocurrency to hedge against the drastic devaluation of the Turkish Lira, with USDT being a preferred choice.

A cryptocurrency exchange in Istanbul, image source Reddit
Additionally, some Chinese traders in Yiwu, after earning foreign exchange, also settle in USDT. A research team once conducted a survey in Yiwu and found that almost all merchants received inquiries from buyers about using cryptocurrency for payments. Compared to more volatile cryptocurrencies like Bitcoin, Tether's USDT stablecoin, pegged 1:1 to the US Dollar, is more convenient for import and export calculations and settlement.
In Cambodia, there is a "gray market version of Alipay" called Huione Pay with official local backing. Established in 2014, the platform, initially focused on foreign exchange, is headquartered on Norodom Boulevard in Phnom Penh, just steps away from the Royal Palace, occupying one of the most prime locations in the city. In its foreign exchange and guarantee services, USDT is a crucial channel.

Huione Group Headquarters
Furthermore, the use of USDT is widespread in various markets, such as purchasing channels for accessing the internet without restrictions and platforms to buy Twitter followers.

For example, the favorite platform among international students for streaming pirated videos, iYifan, includes USDT as a payment option for member recharges, with its only supported network being TRC-20, the token format of USDT on the TRON network. Apart from TRON, USDT currently operates on several other mainstream chain networks. However, iYifan only supports the TRON network and even provides an 80% discount when making payments through this method.

"iYifan has a very high usage rate among overseas Chinese. It may be the largest pirated video website in terms of global user base, with over 6 million independent users in 2020, reaching at least 10 million users after the epidemic outbreak. A dedicated iYifan user introduced this to us," said one user.

Today, much of the USDT transfer demand is being met by the TRON network. Until November last year, the USDT supply on the TRON network was the highest among all chains, with Ethereum being the next highest. Although recently the USDT supply on Ethereum has surpassed that of TRON, the difference is still small, with only a $600 million gap.
According to blockchain data platform Dune Data, both the cross-chain receiving and sending volumes of USDT on the TRON network are higher than on other networks. The daily receiving and sending volumes on the TRON network are around $7 million, while on Ethereum, they are around $600,000, making it nearly 11 times lower.


Data Source: Dune
While Bitcoin was still aspiring to become a financial trading asset through ETFs, USDT had already achieved the Mass Adoption coveted in the Web3 community, making TRON the biggest beneficiary after Tether. Related reads: "Redefining Tron: A USDT-Dedicated Chain", "Why Did TRX Market Cap Skyrocket? TRON's Stablecoin Dominance".
In the stablecoin market, TRON is undoubtedly the "King in the Middle." Looking back five years from today, this decision has established TRON's 99% market share.
Big transaction volume naturally leads to higher revenue. In terms of revenue, TRON's total revenue in 2024 was $2.12 billion, with a single-day total revenue reaching a historic high of $21.66 million. In the first week of the new year in 2025, TRON generated $43.74 million in fees, surpassing Ethereum's $30.63 million.

Source: Coin Metrics Network Data Pro
Amid TRON's current glory, Tether has added a touch of gloom to EOS. In June of last year, Tether decided to stop issuing USDT on EOS, stating that it would prioritize supporting a community-driven blockchain, implying that EOS lacked community support.
"This is the brilliance of one city and the downfall of another."
Following the launch of the EOS mainnet, it did not flourish as expected but instead faced frequent vulnerabilities, giving rise to a specialized code audit security industry due to frequent code vulnerabilities. BM casually modified the EOS "constitution," triggering a severe community trust crisis. The development of EOS took a nosedive, user base shrank, key developers left one after another, and the price of the EOS token plummeted from $23 in May 2018 to the current $0.6. Although midway, "gambling and high-risk" applications attracted a large number of users, the value they generated was far below that of TRON. "Game" applications failed to gain popularity as they did on Ethereum.
By 2019, "EOS had already committed suicide," a sentiment now shared by many cryptocurrency OGs. Mismanagement was also a significant issue for Block.one. From the perspective of BM, the founder of EOS at the time, he was Emperor Wei Cao Mao, and BB, the founder of Block.one, was Sima Zhao. Senior appointments at Block.one were entirely based on personal relationships, with key positions like Chief Strategy Officer and Communications Director held by BB's childhood friends or family members, lacking external challenges and professional perspectives.
The inevitable outcome was BM's departure, leading to a continuous decline in technical development and code quality, and a massive slump in EOS's market performance. Block.one even prepared to sell a large amount of EOS, causing dissatisfaction across the entire EOS ecosystem, from investors to developers to nodes, as everyone was highly dissatisfied with Block.one.
The EOS Foundation, representing the community, stepped forward to negotiate with Block.one. However, after a month of discussions and exploring various options, no agreement was reached. Eventually, the EOS Foundation, together with 17 nodes, revoked Block.one's position of power and ousted them from the EOS management team. Without its parent company, EOS started to resemble more and more like a DAO.
Following the separation between EOS and Block.one, the EOS community engaged in a years-long legal battle to determine the ownership of the funds raised initially. So far, Block.one still retains ownership and control of the funds.
One of the biggest questions on everyone's mind is how Block.one utilized the $4.2 billion raised during the EOS ICO.
In an email from March 19, 2019, BM disclosed part of the answer to Block.one shareholders: as of February 2019, Block.one's total assets (including cash and invested funds) amounted to $3 billion.
Out of this $3 billion, around $2.2 billion was invested in US government bonds, referred to in the email as "liquid fiat assets."
Some information about the invested funds is publicly available: companies like the gaming company Forte, the NFT platform Immutable, and a resort hotel in Puerto Rico are part of the investment portfolio. In essence, the invested companies share a common trait: they have little association with EOS.
Before Bullish became a core business, Block.one still held a trump card: the social product Voice, deployed based on the EOSIO smart contract. Voice is the only product directly related to EOS. To develop Voice, Block.one invested $150 million, with the most significant expense being a $30 million purchase for a domain name from MicroStrategy, the publicly traded company known for holding the most Bitcoin.
However, it seemed to be a curse of fate. The first Voice launch event lasted only half an hour, falling short of expectations and receiving much disappointment, leading to a drop in the EOS price. Over half a year later, when the Voice iOS version was launched on the Apple Store, various malfunctions and Bdangsug occurred on the same day. The Voice website displayed "Error 1020," stating that the site is "using a security service to protect itself from online attacks." EOS holders were thoroughly disappointed, and Voice finally announced its gradual closure in September 2023.

Project Launched by Block.one
The thunder is loud but the rain is small, which seems to be Block.one's consistent style of investment in projects. After that, Block.one did not make any major investment moves and began to completely lie low. Today, Block.one holds 164,000 bitcoins, which means its wealth has grown from $3 billion in 2019 to $16 billion now, a five-fold increase, making it a master of liquidity management.
While Block.one is hoarding bitcoins, Justin Sun, on the other hand, is jokingly referred to as the "E-guards" trading master. In 2020, Justin Sun's on-chain assets remained at around $300 million, but in just one year, this number multiplied by 23 times to reach $7 billion.

Data Source: Arkm
"If Justin Sun does not have a professional research team, then he is a very successful trader." Someone in the community commented on him: "Both topping and bottoming are Justin Sun's strengths."
In addition to selling over 100,000 Ethereum at a price of $3,674 in the past few months, in June to July last year, when the ETH price was hovering around $1,870, he quickly sold nearly 39,000 ETH, after which the price continued to fall to around $1,500.
In addition to trading, Justin Sun, who has been active on social media for years, is also an on-chain degenerate, active in the DeFi (Decentralized Finance) field, excelling in arbitrage and mining. Simply put, DeFi mining is a bit like traditional finance's "high-yield time deposit," where users deposit their cryptocurrency into decentralized exchange pools to earn interest.
In 2024, a typical operation by Justin Sun was that he purchased Pendle's PT token in June. Within just two days, he invested 33,000 ETH (about $60 million), precisely allocated to different DeFi projects such as Ether.fi, Puffer, and Kelp, each project offering a considerable yield.

Sun Ge's position in Pendle before, sourced from Ai Yi
Using the traditional financial market's yield as an example, the yield of US Treasury bonds is usually between 3-5%, while the bank deposit interest rate is even lower, possibly less than 1%. In comparison, the yields of several DeFi mining projects Sun Ge participated in may seem somewhat aggressive to traditional finance people: Ether.fi: By holding until maturity, Justin Sun can earn a 1% return in 22 days, which is an annualized 17.33% return; Puffer: This investment has a higher annualized yield, reaching 18.93%; Kelp: Slightly lower, but still with a 14.33% annualized return.
Similar to Sun Ge's investment style, compared to the more low-key approach with Block.one, TRON's development appears to be more bold. From TRON's project progress, Sun Ge has invested a significant amount of funds and resources over the past few years, ultimately successfully leading TRX into the "billion-dollar market cap club."
TRON's daily income increased from $1,000 in 2020 to $2 million in 2024, a 2000x increase. In this bull market cycle, there are not many "old-school altcoins" that have set historical highs in price, with only SOL, BNB, TON, and OKB seemingly recognizable. TRX is also one of them, even achieving a historical high before Ethereum.
Today, TRON has a market cap of $20 billion, while EOS has a market cap of $1.5 billion, only 1/3 of the fundraising amount at that time.
And the funds raised by TRON back then were only one-tenth of EOS's.
Let's go back to 2017 when these two blockchains began.
At that time, the crypto industry went through the ICO boom and the 94 crash, starting the "regulatory liquidation year" of cryptocurrency. The price of Bitcoin dropped from a high of $19,870 to around $3,000, Ethereum began preparing for its 2.0 upgrade two to three years after its launch, Binance leaped to become the world's largest exchange, and it was still 2 years before Solana emerged.
That was 2017, when Ethereum's two major competitors almost simultaneously stepped onto the historical stage. Sun Ge, just past his 27th birthday, set aside his original social app, found a few classmates from Peking University, caught the tailwind of the big shots, and returned to the crypto world full of ambition to build a TRON chain; on the other side, BM, who even Satoshi Nakamoto had criticized in the past, abandoned his previous two projects, teamed up with marketing guru BB, and planned to create the first-generation Ethereum killer and blockchain 3.0.
In August 2017, TRON was late to the ICO game compared to EOS, starting its ICO two months after EOS but finishing fundraising nine months earlier due to the arrival of "9/4." Chinese projects and exchanges fell silent, quickly trying to escape, swearing never to touch blockchain again, from ancestors to descendants.
In later recollections, Justin Sun described the scene at the time: "For those demanding refunds, it was like scenes from 'The Walking Dead' or 'Train to Busan.' As soon as the glass door opened, you were trampled to death." The community demanded Sun to quickly refund the money, with people coming to block the door holding knives to their throats, saying, 'Either spill your blood, or spill mine; just immediately send our Ethereum back."
That was TRON's most chaotic period, with most of the early team members gone, and partners quitting due to concerns for personal safety.
"My 6-year entrepreneurial journey, the first three years were basically wasted," said Justin Sun. At the end of the ICO, TRON had raised a total of $4 billion, but there was not much left after refunds.
One man's meat is another man's poison.
On the other side, EOS, with both excellent technology and idealism, raised $4.2 billion during a year-long ICO. Not only that, they were well-prepared on the regulatory front, with a strong legal team. Most of the ICO participants were Chinese and Koreans, with less financing from the US. When later pursued by the SEC, Block.one only paid a $24 million fine. They were lucky because during the same period, Telegram's TON project, pursued by the SEC, was directly halted, with a $1.7 billion token issuance plan. As all team members had US identities, the Chinese 94 regulation incident had almost no impact on EOS.
The starkly different treatment: "I only stole a corn cob, but they bombarded me with cannons," Sun once described his situation.
The first year of EOS went smoothly. However, in the second half of 2018, the EOS price kept falling to new lows repeatedly, with rumors in the community about BM planning to leave EOS, until BM actually left in 2019.
It is said that at that time, some large holders were extremely angry, especially those who had followed BM since 2013, feeling abandoned by BM. Out of resentment, they set up a Telegram group to discuss how to deal with BM, with some even offering a 100 bitcoin bounty for BM's assassination via the dark web. This prompted BM to quickly rejoin the EOS community TG group, providing advice to the community inside and avoiding showing up in real life for a long time.
In addition, with the strong regulation of the SEC, in recent years, both EOS and Block.one have been cautious and constrained, unable to make significant moves.
Speaking of regulation, this is something Sun Yuchen is somewhat proud of: "I am very good at dealing with regulations." After all, besides Sun Yuchen, perhaps no one knows the truth and details of that year, how did he deal with the 94 regulations? Was he really under control at that time? Did he go to South Korea only after hearing wind of it? And how did he eventually bypass the control?
But in all versions of the story, there is a common point, that is, Sun Yuchen understands regulation very well. On July 25, 2019, Sun Yuchen issued an apology letter, expressing gratitude and apologies, repeatedly emphasizing "caring for and respecting my leaders and regulatory authorities." In addition to this, Sun Yuchen began to look for a place to settle in various "small countries" around the world: in 2021, he served as the permanent WTO representative and Ambassador Extraordinary and Plenipotentiary to Grenada; and was elected as the Prime Minister of Liberland.
Recently, Sun Yuchen has been riding high.
Unlike the small countries he had previously dealt with, recently he has gotten involved with the world's largest country, the family of former U.S. President Donald Trump. In November of last year, Sun Yuchen announced that he would purchase $30 million worth of World Liberty tokens, and this World Liberty has a strong background as a Defi project launched by the Trump family.
For ordinary investors, there is not much attraction in owning World Liberty tokens, as they cannot share in company profits or resell them. It is said that of the initial $30 million raised, 75% went directly into Trump's company account. This looks more like a donation compared to an investment, in other words, it is a good opportunity to make a political contribution.
Therefore, when the first batch of World Liberty token sales was fully subscribed and the second round of additional sales began, TRON DAO continued to increase its stake, investing another $45 million, making the total investment $75 million.
The big brother on the list, Sun Yuchen, successfully became an advisor to the project, and World Liberty gradually purchased TRON (TRX) tokens to enrich its treasury. There are also rumors that Sun Yuchen's shadow can be seen in the virtual currency $TRUMP issued by Trump on the eve of taking office as President, and Sun Yuchen's attitude on personal social media remains neutral.

From the current results, it can be seen that, compared to other big names in the crypto industry, Justin Sun has shown remarkable flexibility under regulatory pressure. FTX founder SBF is destined to spend time in prison, while CZ has temporarily "settled" his freedom post-conviction with 4.3 billion dollars and a few months of prison life. Meanwhile, TRON's users remain on-chain without the KYC requirements of a trading platform. The only issue regulators could identify is related to sanction funds and money laundering in TRON's USDT transactions. However, since Tether is the issuer of USDT and TRON merely provides the infrastructure, service providers will not face issues ahead of Tether's regulatory actions.
Eight years ago, Justin Sun returned to China to start his business, proclaiming in a speech, "The standard by which I measure a person is how much money they have made." What he said is indeed what he has done. Setting aside the loftiness of a literary youth, Justin Sun embarked on a path that is pragmatic to the point of being almost ruthless in its pursuit of "making money."
Today, eight years later, 35-year-old Justin Sun holds assets worth 20 billion dollars in his on-chain wallet, with rumors pegging his net worth at 100 billion dollars. He can casually spend 6.2 million dollars to buy a banana artwork, having maximized his use of the rules, leveraged resources, and won this game of "pumping coins" that he set for himself.
Even more intriguing is that at every fork in the road, there is EOS and Block.one, which have always taken the opposite path of TRON. Today, they hold 16.4 million bitcoins worth 16 billion dollars in their accounts.
And so fate has brought about a somewhat absurd "convergence in divergence." TRON and EOS have also scripted a tale of two cities in the crypto era.

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Never Underestimate the Significance of the US Stablecoin 'Infrastructure Bill'
If the US stablecoin bill, the "GENIUS Act," passes smoothly this time, its significance will be tremendous. I even think it's significant enough to enter the top five in Crypto history.
Although abbreviated as the GENIUS Act, which translates directly to the Genius Act, it is actually the Guiding and Establishing National Innovation for U.S. Stablecoins, which translates to "Guiding and Establishing National Innovation for US Dollar Stablecoins."
The proposal is lengthy, with several key points summarized for everyone:
· Mandatory 1:1 Full Asset Backing: Assets include cash, demand deposits, and short-term US Treasuries. At the same time, misappropriation and rehypothecation are strictly prohibited.
· High-Frequency Disclosure: Reserve reports must be published at least monthly, introducing external audits.
· Licensing Requirement: Once the circulating market cap of the issuer's stablecoin exceeds $100 billion, it must transition into the federal regulatory system within a specified timeframe, adopting banking-grade regulation.
· Introduction of Custody: The custodian of the stablecoin and its reserve assets must be a regulated qualified financial institution.
· Clear Definition as a Payment Medium: The bill explicitly defines stablecoin as a new type of payment medium, primarily regulated by the banking regulatory system, rather than restricted by the securities or commodities regulatory system.
· Embracing Existing Stablecoins: A maximum 18-month grace period after the bill's enactment, aimed at encouraging existing stablecoin issuers (such as USDT, USDC, etc.) to promptly obtain licenses or become compliant.
After finishing the main content, let's talk about the significance of this matter with an excited heart.
Over the years, when others asked, "After working in the Crypto industry for 16 years, what application have you created?"
In the future, you can confidently tell others—Stablecoins.
Some people have held opposing views. In the past, people's impression of stablecoins was that they were an opaque black box. Every few months, there would be FUD — whether Tether's assets were frozen or Circle had a significant black hole deficit.
In fact, if you think about it, Tether easily rakes in billions of dollars a year just from the interest on those underlying government bonds. Circle, slightly less, also made a $1.7 billion profit last year.
They basically made money while standing there. From a motivational standpoint, they have no malicious intentions. In fact, they are the most eager for compliance.
Now, this opaque black box will become a transparent white box.
In the past, the only complaint was that Tether's funds might have been frozen by the United States. Now, they will be directly placed into U.S. compliant custodial institutions, with high-frequency disclosures, so you can rest assured.
【No need to worry about a rug pull】 is such a huge advantage—I think especially all Crypto people understand this.
Stablecoins were once almost on the verge of being overtaken by CBDCs. In any country, if a central bank digital currency really exists, it is highly likely not built on a blockchain, at most it is built on some internal central bank consortium chain, which to be honest, is meaningless.
When CBDCs were at their peak, that was the most dangerous time for stablecoins.
If CBDCs had become a reality back then, stablecoins today would have been relentlessly suppressed into a dark corner, and blockchain would only be able to play a minimal role.
The remaining half-dead stablecoins would even have to learn the standards of central bank digital currencies, completely relinquishing their standard-setting power.
And now, stablecoins have won (or are about to).
Instead, everyone should learn the 【Blockchain + Token】 standard.
Nowadays, many blockchains actually have no meaningful applications on top, only stablecoin transfers. For example, with Aptos, the only scenario I use Aptos for is transfers between Binance and OKX.
And now, stablecoins will be legislated, what does that mean?
That's right, blockchain will become the only standard.
In the future, every stablecoin user will be the first to learn how to use a wallet.
As an aside, I actually think Ethereum's concerted push for EIP-7702 is quite forward-thinking. While other chains are all about memes, thank you Ethereum for sticking to account abstraction.
EIP-7702 is about Account Abstraction, which can support, for example:
· Social Account Registration Wallet
· Paying GAS with Native Coin
· And more
This paves the way for future new users to heavily use stablecoins, solving the last-mile problem.
Furthermore, once stablecoins receive legislative support, deposits and withdrawals will become even easier.
Let's imagine a scenario: previously, hindered by the gray nature of stablecoins, but after the bill passes, many traditional brokerages can support stablecoins themselves. The money from a US stock investor can be converted into stablecoins in minutes and instantly deposited into Coinbase. Believe it or not.
Let's imagine another scenario: if the brilliant bill smoothly passes through the House of Representatives, next, you will see:
Due to the extremely lucrative nature of this trading, existing stablecoin leaders and newly entering traditional giants will crazily start promoting their stablecoin products.
And an outsider, due to these promotions, will start using stablecoins. And then one day, after finding out that the wallet account has been created, will explore Bitcoin inside. Is mining Bitcoin difficult?
Stablecoins are a huge Trojan horse. The moment you start using stablecoins, you unwittingly step half a foot into the Crypto world.
As a large reservoir for digesting US debt, although stablecoins cannot directly absorb debt, they at least provide ammunition for the US debt secondary market. These functions are quite important, and slowly, stablecoins are becoming a part of the US debt market's body. Therefore, once the US legislation is passed and experiences the benefits, there is no turning back.
And, we are also confident that stablecoins are indeed one of the great innovations in our industry. People who have used stablecoins will find it hard to return to the traditional cash-banking system.
Once the bill is passed, users can't go back. In the future, concerns are about to be resolved, standards will be mastered, and the era of large deposits seems to be on the horizon.
Original Article Link
$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens
2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours
3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH
4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join
5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15
Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.
XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
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After Surging 40%, Has Ethereum Price Peaked Upon Exiting the Craze?
Whether you are an insider or an outsider, these days you must be familiar with the news about Ethereum. The reason is simple, causing Ethereum enthusiasts to sigh with emotion and almost throwing off-guard those who defend Ethereum, Ethereum, with a "3-day surge of 40%," climbed to the top of the Douyin Hot List.
As we all know, Ethereum launched the Pectra upgrade on May 7th. This most significant network upgrade since early 2024 integrates the Prague execution layer hard fork and the Electra consensus layer upgrade, significantly improving Ethereum's performance through 11 improvement proposals. The account abstraction feature (EIP-7702) allows users to flexibly manage wallets through social media accounts or multi-signature schemes, reducing the user threshold, attracting more users and developers. The staking mechanism optimization increases the validator ETH cap from 32ETH to 2048ETH and introduces a flexible withdrawal method, making it easier for institutions and individuals to participate in network security, enhancing the market's confidence in Ethereum's long-term value.
At the same time, Pectra optimized the interaction efficiency of Layer 2 networks such as Arbitrum and Optimism, making transactions faster and cheaper, leading to a surge in on-chain activity. As a crucial step for Ethereum's transition from "2G" to "5G," the Pectra upgrade not only enhances network vitality but also "recharges confidence" in the market, directly driving the price increase.
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It's not just Ethereum itself, as Wall Street also brought important bullish news.
The world's largest asset management company, BlackRock, proposed to the SEC allowing Ethereum ETFs for staking. This proposal is expected to elevate Ethereum ETFs from a mere investment tool to a bond-like "interest-bearing asset," bringing investors both capital appreciation and passive income, igniting market optimism about Ethereum's future potential.
Specifically, BlackRock has proposed to amend its S-1 filing to allow investors to create and redeem ETF shares directly with Ethereum instead of the U.S. dollar (i.e., in-kind redemption). This move, combined with its $2.9 billion BUIDL Fund launched in March 2024, aims to deepen the integration of traditional finance with blockchain. The BUIDL Fund is a tokenized fund operating on the Ethereum network, investing in traditional assets such as U.S. Treasury bonds. This setup is highly attractive to institutional investors, as they can not only benefit from Ethereum's price appreciation but also earn stable cash flow through staking.
Robert Mitchnick, BlackRock's Head of Digital Assets, stated in a CNBC interview in March 2025 that the addition of staking functionality will significantly enhance the appeal of the Ethereum ETF. He admitted that when the Ethereum spot ETF was launched in July 2024 without staking functionality, the market demand was lackluster, and staking could be the key to reversing this trend.
Meanwhile, the SEC's shifting stance on cryptocurrency regulation has also fueled this upward trend. During the tenure of the previous SEC chairman, the regulatory approach was tough, and staking was strictly viewed through the Howey test as a potential unregistered security. Therefore, when approving the Ethereum spot ETF in May 2024, staking functionality was explicitly prohibited.
However, with Trump back in the White House and Paul Atkins taking over the SEC, there has been a noticeable relaxation in crypto regulation. Apart from BlackRock, ETF issuers such as Invesco Galaxy, VanEck, WisdomTree, and 21Shares have also submitted applications for similar staking and in-kind redemption.
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If staking ETFs are approved, the benefits are likely to go beyond price appreciation. The introduction of staking functionality could redefine the role of crypto assets, making them more similar to traditional financial products that provide returns and value appreciation, thereby driving Ethereum closer to mainstream finance.
Currently, the SEC still needs to address several decisions related to crypto ETFs, including whether to approve ETFs for Solana, XRP, Litecoin, and even Dogecoin. With the calls for an "altcoin season" growing louder, Ethereum's strong performance may just be the beginning of a larger crypto market frenzy.
In addition, the Trump family-related DeFi project WLFI is also bullish on this wave of rise, with frequent on-chain activities. According to on-chain data analyst @ai_9684xtpa's monitoring, a WLFI-related address is currently borrowing coins to go long on ETH, borrowing 4 million U from Aave to buy 1590 ETH at an average price of $2515 per ETH.
For this epic surge of Ethereum after half a year of silence, the community has indeed gained more confidence and hope, which has also led to a revival of the entire altcoin market. However, amidst the joy, there are also voices of pessimism. Below is a summary conducted by BlockBeats based on community discussions.
The optimists point out that the current market structure is similar to the eve of the bull markets in 2016 and 2020, predicting a life-changing surge in the next 3-6 months, where some altcoins may even achieve astonishing single-day gains of up to 40%.
@liuwei16602825 stated that this surge signifies the return of the bull market as a sure thing. There is no need to worry about a pullback. The driving force behind the surge uses a high-cost isolated operation, fearing a drop more than any retail investor and will definitely do everything to support the price.
Related Reading: "Ethereum Leads the Surge Triggering the 'Altcoin Season' Speculation, How Do Traders View the Future Market?"
The bears mainly believe that this surge is different from the bull market of 2021, as the current market lacks the confidence of large-scale retail investors entering and holding positions for the long term, with funds rotating too quickly.
@market_beggar observed that a Bitfinex E/B whale has started to close positions and believes that if this whale maintains its high-speed position-closing operation for the next few days, it can be inferred that the whale no longer sees the upside potential of ETH, preparing to take profits and exit. The closing time will be a key focus going forward.
@FLS_OTC stated that there are still many uncertainties at the macro level, and the liquidity cannot support a major bull market. At this stage, it is a "last hurrah," not a complete reversal, and will continue to remain in a short position.
@off_thetarget believes that after ETH transitioned from POW to POS, it lost the "gold standard" of mining machine power cost support. The staking economic model led to a breakdown in value anchoring. Additionally, the L2 ecosystem (such as Starknet, zkSync, etc.) suffered from liquidity fragmentation, failing to establish an effective capital inflow mechanism, causing the collapse of the split disc pattern. Furthermore, the ETH community's excessive pursuit of technical narratives divorced from real-world needs resulted in a weak ecosystem growth. Therefore, he believes that ETH's intrinsic value system has crumbled, and the price is bound to plummet to the 800-1200 range, with a decisive short position at 1800.
@Airdrop_Guard, based on the core logic of the "High Probability Trading Strategy," where three sets of underlying logic different trading systems (such as volume depletion, price supply-demand, long/short position funding rate, etc.) simultaneously issue a short signal at the same point (2580), creating a high-probability trading opportunity. He emphasizes that these systems must be based on different algorithms and logics (rather than mere technical indicator overlays). The current ETH trend aligns with the short conditions in multiple independent dimensions of his trading system, hence the decision to short.
Overall, Bitcoin still maintains over 54% market dominance, and institutional funds' continued preference for it may limit the altcoin's upward potential. The market's future direction will depend on multiple factors, such as Bitcoin's price trend, global macroeconomic conditions, and whether funds can effectively rotate from Bitcoin to the altcoin sector.
Although Ethereum's recent leadership in the market has brought about optimistic sentiment, investors still need to remain rational as different sectors of altcoins are likely to show divergence in trends. Whether this round of Ethereum's rise will usher in a true altcoin frenzy may require more time and conducive conditions.
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Never Underestimate the Significance of the US Stablecoin 'Infrastructure Bill'
If the US stablecoin bill, the "GENIUS Act," passes smoothly this time, its significance will be tremendous. I even think it's significant enough to enter the top five in Crypto history.
Although abbreviated as the GENIUS Act, which translates directly to the Genius Act, it is actually the Guiding and Establishing National Innovation for U.S. Stablecoins, which translates to "Guiding and Establishing National Innovation for US Dollar Stablecoins."
The proposal is lengthy, with several key points summarized for everyone:
· Mandatory 1:1 Full Asset Backing: Assets include cash, demand deposits, and short-term US Treasuries. At the same time, misappropriation and rehypothecation are strictly prohibited.
· High-Frequency Disclosure: Reserve reports must be published at least monthly, introducing external audits.
· Licensing Requirement: Once the circulating market cap of the issuer's stablecoin exceeds $100 billion, it must transition into the federal regulatory system within a specified timeframe, adopting banking-grade regulation.
· Introduction of Custody: The custodian of the stablecoin and its reserve assets must be a regulated qualified financial institution.
· Clear Definition as a Payment Medium: The bill explicitly defines stablecoin as a new type of payment medium, primarily regulated by the banking regulatory system, rather than restricted by the securities or commodities regulatory system.
· Embracing Existing Stablecoins: A maximum 18-month grace period after the bill's enactment, aimed at encouraging existing stablecoin issuers (such as USDT, USDC, etc.) to promptly obtain licenses or become compliant.
After finishing the main content, let's talk about the significance of this matter with an excited heart.
Over the years, when others asked, "After working in the Crypto industry for 16 years, what application have you created?"
In the future, you can confidently tell others—Stablecoins.
Some people have held opposing views. In the past, people's impression of stablecoins was that they were an opaque black box. Every few months, there would be FUD — whether Tether's assets were frozen or Circle had a significant black hole deficit.
In fact, if you think about it, Tether easily rakes in billions of dollars a year just from the interest on those underlying government bonds. Circle, slightly less, also made a $1.7 billion profit last year.
They basically made money while standing there. From a motivational standpoint, they have no malicious intentions. In fact, they are the most eager for compliance.
Now, this opaque black box will become a transparent white box.
In the past, the only complaint was that Tether's funds might have been frozen by the United States. Now, they will be directly placed into U.S. compliant custodial institutions, with high-frequency disclosures, so you can rest assured.
【No need to worry about a rug pull】 is such a huge advantage—I think especially all Crypto people understand this.
Stablecoins were once almost on the verge of being overtaken by CBDCs. In any country, if a central bank digital currency really exists, it is highly likely not built on a blockchain, at most it is built on some internal central bank consortium chain, which to be honest, is meaningless.
When CBDCs were at their peak, that was the most dangerous time for stablecoins.
If CBDCs had become a reality back then, stablecoins today would have been relentlessly suppressed into a dark corner, and blockchain would only be able to play a minimal role.
The remaining half-dead stablecoins would even have to learn the standards of central bank digital currencies, completely relinquishing their standard-setting power.
And now, stablecoins have won (or are about to).
Instead, everyone should learn the 【Blockchain + Token】 standard.
Nowadays, many blockchains actually have no meaningful applications on top, only stablecoin transfers. For example, with Aptos, the only scenario I use Aptos for is transfers between Binance and OKX.
And now, stablecoins will be legislated, what does that mean?
That's right, blockchain will become the only standard.
In the future, every stablecoin user will be the first to learn how to use a wallet.
As an aside, I actually think Ethereum's concerted push for EIP-7702 is quite forward-thinking. While other chains are all about memes, thank you Ethereum for sticking to account abstraction.
EIP-7702 is about Account Abstraction, which can support, for example:
· Social Account Registration Wallet
· Paying GAS with Native Coin
· And more
This paves the way for future new users to heavily use stablecoins, solving the last-mile problem.
Furthermore, once stablecoins receive legislative support, deposits and withdrawals will become even easier.
Let's imagine a scenario: previously, hindered by the gray nature of stablecoins, but after the bill passes, many traditional brokerages can support stablecoins themselves. The money from a US stock investor can be converted into stablecoins in minutes and instantly deposited into Coinbase. Believe it or not.
Let's imagine another scenario: if the brilliant bill smoothly passes through the House of Representatives, next, you will see:
Due to the extremely lucrative nature of this trading, existing stablecoin leaders and newly entering traditional giants will crazily start promoting their stablecoin products.
And an outsider, due to these promotions, will start using stablecoins. And then one day, after finding out that the wallet account has been created, will explore Bitcoin inside. Is mining Bitcoin difficult?
Stablecoins are a huge Trojan horse. The moment you start using stablecoins, you unwittingly step half a foot into the Crypto world.
As a large reservoir for digesting US debt, although stablecoins cannot directly absorb debt, they at least provide ammunition for the US debt secondary market. These functions are quite important, and slowly, stablecoins are becoming a part of the US debt market's body. Therefore, once the US legislation is passed and experiences the benefits, there is no turning back.
And, we are also confident that stablecoins are indeed one of the great innovations in our industry. People who have used stablecoins will find it hard to return to the traditional cash-banking system.
Once the bill is passed, users can't go back. In the future, concerns are about to be resolved, standards will be mastered, and the era of large deposits seems to be on the horizon.
Original Article Link
$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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