Why Are Crypto Projects Rushing to Issue Credit Cards? A Battle Between Web3 and the Real World

By: blockbeats|2025/04/30 11:20:15
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Original Title: "Why Are Crypto Projects Rushing to Issue Cards? A Battle for Access between Web3 and the Real World"
Original Author: Fairy, ChainCatcher

The crypto industry is witnessing a peculiar "physicalization" movement: card issuance.

From ordering takeout and shopping on JD.com with USDT to swiping a card at a street corner convenience store, the once purely digital assets are now stealthily entering the real world through crypto cards.

Is card issuance the golden key to bridge Web3 and the real world, or is it just a short-lived traffic-boosting game? This article will dissect the driving factors, competitive landscape, and hidden risks behind this wave of crypto payment frenzy, shedding light on this industry transformation.

The Crypto Card Battle is in Full Swing

Capital is being wagered, projects are racing. According to RootData, there are currently 37 projects focusing on crypto card businesses, with many receiving significant backing from top institutions. For example, the crypto credit card project KAST completed a $10 million seed round led by Sequoia China and Sequoia India; the crypto card issuer Rain secured $24.5 million in funding with Norwest Venture Partners leading, and participation from Coinbase Ventures, Circle Ventures, among others.

Overview of Crypto Card Projects:

Why Are Crypto Projects Rushing to Issue Credit Cards? A Battle Between Web3 and the Real World

Image Source: RootData

From Metaverse, Metaverse, to now the "Cardverse Era." This competition is not just a stage for startups. More and more key players are personally entering the arena, with exchanges, wallets, and public chains unwilling to fall behind, attempting to secure a spot in the key gateway from on-chain assets to offline consumption.

The market is flooded with a variety of crypto card products; here is a comparison of some representative projects:

Meanwhile, more cards are on the way:

OKX will collaborate with Mastercard to launch the OKX CardKraken partners with Mastercard to release a crypto debit card MetaMask, CompoSecure, and Baanx will jointly launch a "metal card"....

A card that has become a key gateway to connect Web3 with the real world, and is also a symbol of the transformation of crypto assets from "speculative assets" to "utility assets." It serves as both a bridge and a battleground. Behind this seemingly lively card issuance trend, what is brewing?

The Business of Crypto Cards

Essentially, a crypto card is a form of prepaid card. When a user tops up this card with USDT, USDC, or other stablecoins, it does not "cash out" these assets into the card's balance. Instead, the issuing party allocates a corresponding amount to the user in a bank account opened within the Visa/Mastercard and other traditional card network systems.

The underlying operation is a highly centralized funding model, mainly consisting of three parts: asset custody (to meet user withdrawal needs), asset interest (for earning returns), and asset advance (for exchanging fiat quotas).

Image Source: @yuexiaoyu111

In this model, the revenue sources of the issuing platform are relatively clear. On one hand, there are card fees and exchange fees, while on the other hand, there are operational earnings from the platform's pooled funds. However, as seen in the comparison chart of crypto cards in the previous text, the competition on fees and charges is already intense, with almost all platforms lowering fee thresholds to attract users, and even adding various "sweeteners" such as airdrops, consumption rebates, and discounts.

Therefore, crypto cards are actually a low-margin business, and platforms can only achieve sustainable profitability through achieving large-scale transaction volumes and fund pooling. For platforms, the essence of this business is actually the competition for users' "payment access." The real competition lies not only in brand building and channel occupation but also in a game centered around user traffic.

Moreover, the natural advantages of payment platforms and wallet extensions in this business not only help enrich their business matrices but also enhance market potential and development prospects.

Trend and Challenges

This "card issuance trend" has brought many opportunities, but it also hides many challenges and risks. There have been various interpretations within the industry regarding the value and challenges of crypto cards.

From a regional perspective, different markets have varying degrees of acceptance for crypto cards. Researcher @sjbtc9 pointed out that in Australia, Europe, the Americas, and Latin America, crypto cards are widely popular due to their ability to avoid high inflation and compensate for inadequate local financial services. In contrast, in regions like Singapore with relatively complete regulatory systems, users already have smooth withdrawal channels, so the demand for crypto cards is relatively tepid. In the domestic market, crypto cards are often used for paying for overseas services subscriptions such as ChatGPT.

In addition, in some regions, crypto cards have also taken on the role of "alternative intermediaries." For example, in the context of high-risk OTC trades, the U Card has to some extent provided a more direct and stable fund gateway.

However, challenges lie ahead. Compliance and risk control have always been inevitable challenges for crypto cards. Crypto influencer Yue Xiaoyu once shared that the OneKey Card rapidly gained popularity due to its excellent product experience, but under compliance pressure, it successively suspended Mainland China KYC and completely shut down its Card business. This not only exposed the high uncertainty under policy regulation but also reflected the difficulty of crypto card businesses in sustaining expansion under weak user growth.

As community user @agintender stated, beneath the surface of crypto cards lies a "risk control hell": how to deal with frozen, stolen, or recovered funds, how to cooperate with investigations, how to hierarchically manage the flow of user funds, and how to establish reasonable customer-side narratives and storytelling abilities are all core issues that crypto cards must address.

Security risks are also a significant concern. In February of this year, card merchant Infini was attacked, resulting in a loss of over $49 million. Crypto influencer @_FORAB revealed that after the incident, multiple U Card service providers entered maintenance mode, and even suspended card issuance. This event highlights that security and risk prevention are key factors for the continuous development of crypto cards.

The wave of card issuance is not just a competition of cards but also a struggle for passage between Web3 and the real world. Each shimmering metal card not only displays a brand logo but also echoes the knock of the crypto economy on mainstream society's door.

Success or failure, who will stand out, time will provide the answer.

Original Article Link

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Original Title: "Never Underestimate the Significance of the US Stablecoin 'Genius Act'"Original Author: 0xTodd, Partner at Nothing Research


If the US stablecoin bill, the "GENIUS Act," passes smoothly this time, its significance will be tremendous. I even think it's significant enough to enter the top five in Crypto history.



Although abbreviated as the GENIUS Act, which translates directly to the Genius Act, it is actually the Guiding and Establishing National Innovation for U.S. Stablecoins, which translates to "Guiding and Establishing National Innovation for US Dollar Stablecoins."


The proposal is lengthy, with several key points summarized for everyone:


· Mandatory 1:1 Full Asset Backing: Assets include cash, demand deposits, and short-term US Treasuries. At the same time, misappropriation and rehypothecation are strictly prohibited.


· High-Frequency Disclosure: Reserve reports must be published at least monthly, introducing external audits.


· Licensing Requirement: Once the circulating market cap of the issuer's stablecoin exceeds $100 billion, it must transition into the federal regulatory system within a specified timeframe, adopting banking-grade regulation.


· Introduction of Custody: The custodian of the stablecoin and its reserve assets must be a regulated qualified financial institution.


· Clear Definition as a Payment Medium: The bill explicitly defines stablecoin as a new type of payment medium, primarily regulated by the banking regulatory system, rather than restricted by the securities or commodities regulatory system.


· Embracing Existing Stablecoins: A maximum 18-month grace period after the bill's enactment, aimed at encouraging existing stablecoin issuers (such as USDT, USDC, etc.) to promptly obtain licenses or become compliant.


After finishing the main content, let's talk about the significance of this matter with an excited heart.


Over the years, when others asked, "After working in the Crypto industry for 16 years, what application have you created?"


In the future, you can confidently tell others—Stablecoins.


First, Clearing Concerns is a Prerequisite


Some people have held opposing views. In the past, people's impression of stablecoins was that they were an opaque black box. Every few months, there would be FUD — whether Tether's assets were frozen or Circle had a significant black hole deficit.


In fact, if you think about it, Tether easily rakes in billions of dollars a year just from the interest on those underlying government bonds. Circle, slightly less, also made a $1.7 billion profit last year.


They basically made money while standing there. From a motivational standpoint, they have no malicious intentions. In fact, they are the most eager for compliance.


Now, this opaque black box will become a transparent white box.


In the past, the only complaint was that Tether's funds might have been frozen by the United States. Now, they will be directly placed into U.S. compliant custodial institutions, with high-frequency disclosures, so you can rest assured.


【No need to worry about a rug pull】 is such a huge advantage—I think especially all Crypto people understand this.


Second, Mastering the Standard is Very Important


Stablecoins were once almost on the verge of being overtaken by CBDCs. In any country, if a central bank digital currency really exists, it is highly likely not built on a blockchain, at most it is built on some internal central bank consortium chain, which to be honest, is meaningless.


When CBDCs were at their peak, that was the most dangerous time for stablecoins.


If CBDCs had become a reality back then, stablecoins today would have been relentlessly suppressed into a dark corner, and blockchain would only be able to play a minimal role.


The remaining half-dead stablecoins would even have to learn the standards of central bank digital currencies, completely relinquishing their standard-setting power.


And now, stablecoins have won (or are about to).


Instead, everyone should learn the 【Blockchain + Token】 standard.


Nowadays, many blockchains actually have no meaningful applications on top, only stablecoin transfers. For example, with Aptos, the only scenario I use Aptos for is transfers between Binance and OKX.


And now, stablecoins will be legislated, what does that mean?


That's right, blockchain will become the only standard.


In the future, every stablecoin user will be the first to learn how to use a wallet.


As an aside, I actually think Ethereum's concerted push for EIP-7702 is quite forward-thinking. While other chains are all about memes, thank you Ethereum for sticking to account abstraction.



EIP-7702 is about Account Abstraction, which can support, for example:


· Social Account Registration Wallet

· Paying GAS with Native Coin

· And more


This paves the way for future new users to heavily use stablecoins, solving the last-mile problem.


Third, Deposit Enters a New Era


Furthermore, once stablecoins receive legislative support, deposits and withdrawals will become even easier.


Let's imagine a scenario: previously, hindered by the gray nature of stablecoins, but after the bill passes, many traditional brokerages can support stablecoins themselves. The money from a US stock investor can be converted into stablecoins in minutes and instantly deposited into Coinbase. Believe it or not.



Let's imagine another scenario: if the brilliant bill smoothly passes through the House of Representatives, next, you will see:


Due to the extremely lucrative nature of this trading, existing stablecoin leaders and newly entering traditional giants will crazily start promoting their stablecoin products.


And an outsider, due to these promotions, will start using stablecoins. And then one day, after finding out that the wallet account has been created, will explore Bitcoin inside. Is mining Bitcoin difficult?


Stablecoins are a huge Trojan horse. The moment you start using stablecoins, you unwittingly step half a foot into the Crypto world.


Fourth, Conclusion


As a large reservoir for digesting US debt, although stablecoins cannot directly absorb debt, they at least provide ammunition for the US debt secondary market. These functions are quite important, and slowly, stablecoins are becoming a part of the US debt market's body. Therefore, once the US legislation is passed and experiences the benefits, there is no turning back.


And, we are also confident that stablecoins are indeed one of the great innovations in our industry. People who have used stablecoins will find it hard to return to the traditional cash-banking system.


Once the bill is passed, users can't go back. In the future, concerns are about to be resolved, standards will be mastered, and the era of large deposits seems to be on the horizon.


Original Article Link

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