Trump Family Enters the Stablecoin Race? A Deep Dive into the Binance Smart Chain's "USD1 President Stablecoin"

By: blockbeats|2025/03/25 09:00:03
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The ever-evolving BSC ecosystem witnessed another surge in popularity early this morning. The DeFi project World Liberty Financial (WLFI), supported by the Trump family, launched the USD-pegged stablecoin USD1 on BSC. After CZ shared this news, a community-created token with the same name instantly entered a "gold rush mode."

Trump Family Enters the Stablecoin Race? A Deep Dive into the Binance Smart Chain's

Due to numerous scam tokens with the same name, both CZ and the WLFI official accounts posted warnings to users to beware of scams. Subsequently, the price of USD1 quickly retraced, dropping over 50% from its peak at the time of writing.

The total supply of USD1 exceeds $3.5 million. According to on-chain data from Etherscan and BscScan, this project issued the World Liberty Financial USD (USD1) token in early March. CZ confirmed that the stablecoin contract has been deployed on the BNB chain and Ethereum, currently open for testing to a limited number of addresses.

Why Did WLFI Target a Stablecoin?

The reason WLFI targeted a stablecoin may lie in its developmental trajectory. Since initiating its first token sale in October last year, WLFI has aimed to become the "decentralized finance benchmark," promoting to investors in the US and globally. With Trump himself serving as the "Chief Crypto Advocate" and his three sons as "Ambassadors" and "DeFi Visionaries," the family's aura has been their biggest selling point. However, difficulties in the initial fundraising round and the market perception as a "meme project" led to significant doubts.

A stablecoin project thriving in a bear market can not only provide WLFI with trading, lending, and liquidity services but also generate substantial long-term returns. Following the launch of USD1, it might attract a significant amount of institutional and retail funds, potentially helping WLFI shed its "meme project" label and transform into a genuine DeFi player. According to WLFIArtemis and Dune platform data, the active stablecoin wallet count grew by over 50% between February 2024 and February 2025. In March of this year, the total stablecoin market value surpassed $230 billion, with USDT and USDC still dominant. WLFI's entry at this time might leverage favorable policies to compete for market share.

Since Trump's election, he has publicly supported cryptocurrency development multiple times, promising to make the US the "global crypto center" and emphasizing the US Dollar's dominant position in the digital economy. Given that stablecoins serve as a vital vehicle for digitizing the Dollar, they have naturally become a policy focal point.

Related Reading: "Why Did $900 Billion Evaporate from the Crypto Market While Stablecoin Market Cap Hit an All-Time High?"

The launch of USD1 comes at a critical time as the U.S. Congress is deliberating on the "Guidance and Effective Supervision of Stablecoin Innovation Act” (GENIUS Act). The bill was approved by the Senate Banking Committee on March 13 with 18 votes in favor and 6 against, poised to proceed to a full Senate vote. This marks a significant step towards the bill becoming law, signaling the first approval of stablecoin regulation at the Senate committee level.

Bo Hines, Executive Director of the Presidential Advisory Council on Digital Assets, expects the bill to be submitted for Trump's signature before June. Kristin Smith, CEO of the Blockchain Association, suggests that the U.S. Congress may pass stablecoin-related legislation by August 2025, with the GENIUS Act seen as a key driving force. If WLFI can refine USD1 early, it not only has the potential to quickly comply with the law after its enactment but may also seek a regulatory “green channel” leveraging Trump's influence.

Following the Trend or Seizing the Opportunity?

Since Trump returned to the White House as the "Crypto President," his and the WLFI family's actions have gradually become a barometer of the crypto market. Following CZ's return to the BSC ecosystem, the heat has surged, trading volumes have picked up, and various "power couple shill" meme coins have made the market exceptionally lively. Meanwhile, stablecoins continue to attract attention with their positioning as a "bear market haven." The launch of USD1 by WLFI this time can be said to have gathered the three major "BUFFs" of Trump's traffic, BSC ecosystem, and stablecoin concept, naturally generating high interest.

Although the timing is auspicious, in fact, WLFI's layout for stablecoins was not a spur-of-the-moment decision but rather a well-thought-out plan. Back on October 14 last year, Rich Teo, former CEO of Paxos, joined WLFI as the head of stablecoin and payment business, with this personnel change already sparking speculation in the market about its foray into stablecoin projects.

Then on October 29, Decrypt reported, citing sources, that WLFI planned to develop its own stablecoin. At that time, the project had already raised $14 million through an initial token sale, but the product still needed time to enhance security.

On March 13 this year, Bloomberg revealed that WLFI had held secret discussions with Binance, with four sources disclosing discussions on the possibility of collaborating to develop a U.S. dollar-pegged stablecoin. Although negotiation details were not made public, this clue aligns well with the current launch of USD1 on BSC.

While it is currently not possible to trade USD1, the market is full of speculation as to whether this is another question mark over Trump's new "harvesting" strategy. After all, this year's crypto market has been spun around by this president's tariff threats, meme pumping, and post-liquidation shilling. Just the day before yesterday, he was still passionately shouting "I LOVE $TRUMP—SO COOL!!! The Greatest of them all!!!!!!!!!!!!!!!!" for his $TRUMP, but obviously the market is no longer buying it. This time, the shilling only caused $TRUMP to briefly rise by about 12% before quickly falling back.

Related Read: "Is Trump Still Good News for the Crypto Community?"

As for USD1 itself, is its collateral mechanism transparent? When will the audit report be released? These key pieces of information have not been disclosed. Moreover, the outside world has been in constant controversy over WLFI and related conflicts of interest issues. Since the launch of the WLFI platform in September 2024, many operational details have never been made public. Its official website shows that Trump and some of his family members hold 60% of the company's shares. As of March 14, the project has completed two rounds of public token sales, raising a total of $550 million. According to the issuance document of the initial token sale of World Liberty, Trump and his related company, DT Marks DEFI LLC, will receive 75% of the net revenue as fees—meaning a profit of $390 million.

But perhaps the bigger question lies in Trump's true motives. Is his pro-crypto stance a genuine effort to drive industry development, or is it a case of "fishing in troubled waters" for his family's benefit? Can WLFI break free from the skepticism of "harvesting" and the stereotypical image of a "meme project" to truly become a builder in the DeFi space? The answer may only be judged by time.

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Never Underestimate the Significance of the US Stablecoin 'Infrastructure Bill'

Original Title: "Never Underestimate the Significance of the US Stablecoin 'Genius Act'"Original Author: 0xTodd, Partner at Nothing Research


If the US stablecoin bill, the "GENIUS Act," passes smoothly this time, its significance will be tremendous. I even think it's significant enough to enter the top five in Crypto history.



Although abbreviated as the GENIUS Act, which translates directly to the Genius Act, it is actually the Guiding and Establishing National Innovation for U.S. Stablecoins, which translates to "Guiding and Establishing National Innovation for US Dollar Stablecoins."


The proposal is lengthy, with several key points summarized for everyone:


· Mandatory 1:1 Full Asset Backing: Assets include cash, demand deposits, and short-term US Treasuries. At the same time, misappropriation and rehypothecation are strictly prohibited.


· High-Frequency Disclosure: Reserve reports must be published at least monthly, introducing external audits.


· Licensing Requirement: Once the circulating market cap of the issuer's stablecoin exceeds $100 billion, it must transition into the federal regulatory system within a specified timeframe, adopting banking-grade regulation.


· Introduction of Custody: The custodian of the stablecoin and its reserve assets must be a regulated qualified financial institution.


· Clear Definition as a Payment Medium: The bill explicitly defines stablecoin as a new type of payment medium, primarily regulated by the banking regulatory system, rather than restricted by the securities or commodities regulatory system.


· Embracing Existing Stablecoins: A maximum 18-month grace period after the bill's enactment, aimed at encouraging existing stablecoin issuers (such as USDT, USDC, etc.) to promptly obtain licenses or become compliant.


After finishing the main content, let's talk about the significance of this matter with an excited heart.


Over the years, when others asked, "After working in the Crypto industry for 16 years, what application have you created?"


In the future, you can confidently tell others—Stablecoins.


First, Clearing Concerns is a Prerequisite


Some people have held opposing views. In the past, people's impression of stablecoins was that they were an opaque black box. Every few months, there would be FUD — whether Tether's assets were frozen or Circle had a significant black hole deficit.


In fact, if you think about it, Tether easily rakes in billions of dollars a year just from the interest on those underlying government bonds. Circle, slightly less, also made a $1.7 billion profit last year.


They basically made money while standing there. From a motivational standpoint, they have no malicious intentions. In fact, they are the most eager for compliance.


Now, this opaque black box will become a transparent white box.


In the past, the only complaint was that Tether's funds might have been frozen by the United States. Now, they will be directly placed into U.S. compliant custodial institutions, with high-frequency disclosures, so you can rest assured.


【No need to worry about a rug pull】 is such a huge advantage—I think especially all Crypto people understand this.


Second, Mastering the Standard is Very Important


Stablecoins were once almost on the verge of being overtaken by CBDCs. In any country, if a central bank digital currency really exists, it is highly likely not built on a blockchain, at most it is built on some internal central bank consortium chain, which to be honest, is meaningless.


When CBDCs were at their peak, that was the most dangerous time for stablecoins.


If CBDCs had become a reality back then, stablecoins today would have been relentlessly suppressed into a dark corner, and blockchain would only be able to play a minimal role.


The remaining half-dead stablecoins would even have to learn the standards of central bank digital currencies, completely relinquishing their standard-setting power.


And now, stablecoins have won (or are about to).


Instead, everyone should learn the 【Blockchain + Token】 standard.


Nowadays, many blockchains actually have no meaningful applications on top, only stablecoin transfers. For example, with Aptos, the only scenario I use Aptos for is transfers between Binance and OKX.


And now, stablecoins will be legislated, what does that mean?


That's right, blockchain will become the only standard.


In the future, every stablecoin user will be the first to learn how to use a wallet.


As an aside, I actually think Ethereum's concerted push for EIP-7702 is quite forward-thinking. While other chains are all about memes, thank you Ethereum for sticking to account abstraction.



EIP-7702 is about Account Abstraction, which can support, for example:


· Social Account Registration Wallet

· Paying GAS with Native Coin

· And more


This paves the way for future new users to heavily use stablecoins, solving the last-mile problem.


Third, Deposit Enters a New Era


Furthermore, once stablecoins receive legislative support, deposits and withdrawals will become even easier.


Let's imagine a scenario: previously, hindered by the gray nature of stablecoins, but after the bill passes, many traditional brokerages can support stablecoins themselves. The money from a US stock investor can be converted into stablecoins in minutes and instantly deposited into Coinbase. Believe it or not.



Let's imagine another scenario: if the brilliant bill smoothly passes through the House of Representatives, next, you will see:


Due to the extremely lucrative nature of this trading, existing stablecoin leaders and newly entering traditional giants will crazily start promoting their stablecoin products.


And an outsider, due to these promotions, will start using stablecoins. And then one day, after finding out that the wallet account has been created, will explore Bitcoin inside. Is mining Bitcoin difficult?


Stablecoins are a huge Trojan horse. The moment you start using stablecoins, you unwittingly step half a foot into the Crypto world.


Fourth, Conclusion


As a large reservoir for digesting US debt, although stablecoins cannot directly absorb debt, they at least provide ammunition for the US debt secondary market. These functions are quite important, and slowly, stablecoins are becoming a part of the US debt market's body. Therefore, once the US legislation is passed and experiences the benefits, there is no turning back.


And, we are also confident that stablecoins are indeed one of the great innovations in our industry. People who have used stablecoins will find it hard to return to the traditional cash-banking system.


Once the bill is passed, users can't go back. In the future, concerns are about to be resolved, standards will be mastered, and the era of large deposits seems to be on the horizon.


Original Article Link

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