Web3 PvZ: Transforming GameFi with "Plants vs. Zombies" Gameplay, AI-Driven Wealth Metamorphosis Cryptocurrency
Article Source: Web3 PvZ

In the vast universe of Web3 games, traditional GameFi projects are like shooting stars. While they may shine briefly, they struggle to sustain a lasting radiance. Token inflation out of control, high user barriers, low player retention rates, and the unsustainability of the economic model act as four invisible shackles, firmly constricting the innovative development of this field, making it difficult to step onto a broader stage.
However, in this seemingly insurmountable predicament, an emerging project is emerging, showcasing its unique innovative model and technological endorsement. Web3 PvZ has garnered widespread attention in the industry, deeply integrating artificial intelligence technology with blockchain innovation, breaking through the limitations of traditional GameFi. With a dynamic economic model and a social viral strategy, it has attracted a large number of users and has become a rising star in the Web3 gaming ecosystem.
The Dilemma of Traditional GameFi and the Breakthrough of Web3 PvZ
Traditional GameFi projects are deeply entrenched in a "death spiral": token inflation out of control severely disrupts the in-game economic balance; high barriers exclude many potential players; low player retention rates lead to rapid community vitality loss; and the lack of economic model sustainability further hinders the project's continuation, losing the foundation for long-term development.
In this predicament, Web3 PvZ draws inspiration from the core fun of the classic game "Plants vs. Zombies," combining AI technology with blockchain innovation to propose a new breakthrough solution. Its key highlight lies in the innovative model of "AI-driven sustainable economy + IP-based social virality." This model not only effectively alleviates the economic sustainability challenges of traditional GameFi but also successfully attracts a large number of users by lowering the entry barrier and strengthening social dissemination.
Official data shows that within just 7 days of its launch, Web3 PvZ surpassed a million players, won first place in NFT sales in the LINE ecosystem, and ranked in the top three of LINE NEXT ecosystem activity, accelerating the popularization of Web3.
The Core Innovation of Web3 PvZ: Multidimensional Disruption of Traditional Chain Games
Revolutionary AI CFO: Dr. Pump Treasury
Web3 PvZ's AI CFO—Dr. Pump Treasury—can be described as the "intelligent steward" of the game's economic system. It can dynamically adjust reward distribution mechanisms based on real-time on-chain data, making player rewards more reasonable and stable. It can precisely formulate airdrop strategies to attract new users while effectively rewarding existing players. In addition, it can proactively hedge against inflation risks to maintain a healthy balance of token value.
This system was developed by the AI team at the University of Sheffield, leveraging advanced algorithms to continuously optimize and intelligently adjust the economic model. The operating logic of Dr. Pump Treasury is similar to a "matchmaking system" in traditional games but shifts its focus from player matchmaking to economic balance. The system can dynamically monitor key in-game economic data and automatically adjust the token's total supply and distribution based on this data.
Zombie-to-Earn (Z2E): The Perfect Balance of Playability and Earnings
Z2E gameplay is the core game mechanism of Web3 PvZ, blending the classic strategic elements of "Plants vs. Zombies" with PvE and PvP battles, reducing the game's barrier to entry while significantly increasing player engagement. During the game, players upgrade zombies through synthesis, participate in PvE and PvP battles, and earn substantial token rewards. This economic loop design allows players to enjoy the game while also receiving real economic rewards.
Unlike the "job-like" feeling of players in traditional Play-to-Earn models, Z2E emphasizes the entertainment of strategic competition. Players need to use wisdom and skill to develop different strategies to deal with various challenges. For example, in PvE mode, players need to strategically match plant types and layouts based on zombie characteristics and level requirements; in PvP mode, players need to compete strategically with opponents to achieve victory.
Cross-Platform Traffic Engine: Seamless Coverage Across Telegram, LINE, and Web3 Platforms
Web3 PvZ understands the art of user growth, fully utilizing the "instant play" feature of social platforms to create an efficient cross-platform traffic engine. On platforms like Telegram and LINE, players can easily enter the game without cumbersome operations, enjoy the experience, and then be willing to share recommendations on social networks, forming a viral propagation path similar to "WeChat Mini Games."
It ranks in the top 3 in activity within the LINE NEXT ecosystem, fully confirming the powerful growth potential inherent in lightweight entry points. This strategy has not only brought considerable user growth to the game but has also effectively promoted the popularization of the Web3 concept among a broader user base. By seamlessly covering multiple platforms, Web3 PvZ breaks through the device and platform barriers of traditional games, allowing players to freely enjoy immersive gameplay experiences on different endpoints.
Tokenomics: ZP's Value Capture and Sustainable Model
As the core token of Web3 PvZ, ZP embodies a trinity of governance, circulation, and earnings functions. On the governance front, players can participate in DAO voting to decide on key game update directions, revenue allocation ratios, and other critical matters, achieving true community self-governance; in-game circulation, ZP serves as the core token for NFT transactions, item synthesis, battle betting, and various player game interactions; simultaneously, ZP is also the carrier of earnings, allowing players to stake ZP to share game revenue, similar to Roblox's developer revenue-sharing model.
In order to achieve the sustainability of the economic model, Web3 PvZ has innovated in token design. Its revenue sources are diverse, covering NFT transaction fees, battle tickets, and advertising placements, among others, and it has expanded monetization paths leveraging cross-platform traffic advantages. Building on this foundation, the project has also introduced an "anti-fragile" mechanism: using AI to dynamically adjust the Annual Percentage Yield (APY) of staking based on Total Value Locked (TVL), effectively mitigating the common "death spiral" risk in traditional GameFi.
Specifically, when the TVL is high, the AI system will lower the staking APY to reduce token supply expansion, preventing market overheating; conversely, when the TVL is low, the system will increase the APY to enhance staking attractiveness, encouraging more players to participate. This dynamic adjustment mechanism ensures the long-term stable operation of the token economy and provides players with a more confident value guarantee.
All-Star Team and Resources: The Perfect Integration of Traditional Gaming Giants and Web3 Natives
The core team of Web3 PvZ is composed of elites from traditional gaming giants and the Web3 field, possessing strong interdisciplinary collaborative strength. In terms of game development, a former Ubisoft/Nintendo Art Director with 20 years of experience in AAA game production has provided a solid guarantee for the game's visual quality; a senior producer from Riot Games has leveraged their expertise in esports design to build a highly competitive core gameplay; and a former IP Operations Manager from Disney has led user growth strategies, driving the game's rapid expansion.
In terms of blockchain technology and compliance, the advisory team of the HashKey founding team has guided the project's compliance architecture and liquidity provision; the AI Lab at the University of Sheffield has provided underlying algorithmic support for the economic model, ensuring its intelligence and sustainability.
The project has also achieved efficient resource synergy: the popular game "BANANA" team Telgather Studio has provided channel support, leveraging its base of 18 million players to bring strong traffic endorsement to Web3 PvZ's launch. Additionally, the project has deep cooperation with mainstream exchanges such as Gate.io, OKX, etc., providing strong support for liquidity building after token listing.
Industry Significance and Future Outlook: Ecological Expansion from Gaming to the Metaverse
Paradigmatic Significance of Web3 PvZ
The rise of Web3 PvZ has released a significant signal of traditional gaming giants accelerating their Web3 layout. Endorsed by executives from companies like Disney and Bandai Namco as advisors, it demonstrates the high recognition of the traditional gaming industry for this innovative model. The project's constructed "AI + Blockchain" dynamic economic system offers a new approach to unravel the "death spiral" dilemma of GameFi, and its Dr. Pump model holds important reference and inspirational value for other DeFi protocols.
As a key node in the play-to-earn gaming breakout, Web3 PvZ has shattered the inherent impression of "Axie clones" with a unique innovative model, ushering in a new chapter in the industrialization of the Web3 gaming era. Its success has not only set a new industry benchmark for Web3 games but also provided valuable experience and practical paradigms for traditional gaming companies exploring the path to Web3 transformation.
Ecosystem Expansion Plan: Building a Diverse Gaming Universe
Web3 PvZ's goal is far more than just creating a blockchain game; it is developing a grand expansion blueprint around the game ecosystem. With community-driven governance as a core concept, the project is gradually transferring control of game parameters to a DAO, truly empowering players to steer the direction of the game. Additionally, cross-chain deployment is also making steady progress, with plans to integrate high-performance blockchains such as Solana and Ton, expanding the game's long-term development opportunities and user base.
In terms of IP expansion, Web3 PvZ has built an imaginative derivative universe. Zombie-themed NFTs are open for derivative creation, encouraging community-driven content creation. Collaboration with traditional gaming giants has led to the release of physical merchandise, extending the project's influence from the virtual world to real-life scenes. By constructing a diverse content ecosystem, Web3 PvZ continues to enhance brand value while providing players with more engaging participation methods and stable revenue streams.
The "Nintendo Moment" of Web3 Gaming
Just as Nintendo defined console gaming with "Mario," Web3 PvZ is poised to redefine blockchain gaming with an "AI + social fractal" innovative model. As AI begins to manage in-game transactions and even zombies can earn a living, the singularity of Web3 gaming has arrived. In this era full of opportunities, Web3 PvZ is leading the Web3 gaming ecosystem towards a new future.
This article is a contributed piece and does not represent the views of BlockBeats
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Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
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XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
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1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?
Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?
The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).
A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
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XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
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A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
Community members speculate that the meteoric rise of GOONC may be the "last hurrah".
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